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- All HBS Web (380)
- Faculty Publications (299)
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- June 1981
- Supplement
Airframe Industry (J): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (J): December 1980." Harvard Business School Supplement 581-126, June 1981.
- June 1981
- Supplement
Airframe Industry (E): Fall 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (E): Fall 1979." Harvard Business School Supplement 581-121, June 1981.
- March 1981 (Revised July 1985)
- Supplement
Morris Alper & Sons, Inc. (C): Introduction to Video 1
Introduces Video 1. View Details
Keywords: Food and Beverage Industry
Shapiro, Benson P. "Morris Alper & Sons, Inc. (C): Introduction to Video 1." Harvard Business School Supplement 581-100, March 1981. (Revised July 1985.)
- June 1980 (Revised December 1980)
- Supplement
AT&T Long Lines (B), Telemarketing: Introduction to Video 1
Keywords: Telecommunications Industry
Shapiro, Benson P. "AT&T Long Lines (B), Telemarketing: Introduction to Video 1." Harvard Business School Supplement 580-146, June 1980. (Revised December 1980.)
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors
Designed as a class hand-out after discussion of the (A) and (B) cases. View Details
Keywords: Auto Industry
Shapiro, Benson P. "Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors." Harvard Business School Supplement 578-172, May 1978. (Revised October 1994.)
- July 1975
- Case
Paper Distributors, Inc. (B)
Shapiro, Benson P. "Paper Distributors, Inc. (B)." Harvard Business School Case 576-023, July 1975.
- June 1975 (Revised June 1979)
- Case
Cole National Corp. (C)
Shapiro, Benson P. "Cole National Corp. (C)." Harvard Business School Case 575-131, June 1975. (Revised June 1979.)
- October 1971 (Revised January 1979)
- Case
Triangle Maintenance Corp.
Shapiro, Benson P. "Triangle Maintenance Corp." Harvard Business School Case 572-030, October 1971. (Revised January 1979.)
- September 1971 (Revised March 1985)
- Case
Levi Strauss & Co.
Keywords: Apparel and Accessories Industry
Shapiro, Benson P. "Levi Strauss & Co." Harvard Business School Case 572-021, September 1971. (Revised March 1985.)
- 2002
- Case
Commodities, Specialties and the Great In-Between
Shapiro, Benson P. "Commodities, Specialties and the Great In-Between." Harvard Business School Publishing Case, 2002. (Note #9-999-005.)
- 2003
- Class Lecture
Sprint Selling and Turbo-Charged Market Development
Keywords: Marketing Strategy
Shapiro, Benson P. "Sprint Selling and Turbo-Charged Market Development." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 1504C.)
- November 1989
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (A) (Condensed), Video
By: Benson P. Shapiro and Dolores Mullin
Shapiro, Benson P., and Dolores Mullin. "Hewlett-Packard: Manufacturing Productivity Division (A) (Condensed), Video." Harvard Business School Video Supplement 890-511, November 1989.
- April 1987
- Supplement
Inland Steel Co. Product Policy, Video 6: Fred Lerner -- Inventory Planning and Control
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 6: Fred Lerner -- Inventory Planning and Control." Harvard Business School Video Supplement 887-544, April 1987.
- January 1987
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (C), Video
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C), Video." Harvard Business School Video Supplement 887-517, January 1987.
- 1998
- Book
Sales Management
By: Benson P. Shapiro and Frank V. Cespedes
Shapiro, Benson P., and Frank V. Cespedes. Sales Management. Business Fundamentals. Boston: Harvard Business School Publishing, 1998.
- September 1989
- Background Note
Performance Curves: Costs, Prices, and Value
By: Robert J. Dolan and Benson P. Shapiro
Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line... View Details
Dolan, Robert J., and Benson P. Shapiro. "Performance Curves: Costs, Prices, and Value." Harvard Business School Background Note 590-010, September 1989.
- April 1987
- Supplement
Inland Steel Co. Product Policy (L): Closed Loop Shape Control
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (L): Closed Loop Shape Control." Harvard Business School Supplement 587-145, April 1987.
- April 1987 (Revised May 1988)
- Supplement
Inland Steel Co. Product Policy (G): Small Melts
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (G): Small Melts." Harvard Business School Supplement 587-140, April 1987. (Revised May 1988.)
- November 1983
- Supplement
Pepsi-Cola United Kingdom (B)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (B)." Harvard Business School Supplement 584-053, November 1983.
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)