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- All HBS Web (377)
- Faculty Publications (298)
Show Results For
- All HBS Web (377)
- Faculty Publications (298)
- March 1988 (Revised September 1988)
- Case
Friendly Competitors: The Amalgamated Aluminum Succession
Shapiro, Benson P. "Friendly Competitors: The Amalgamated Aluminum Succession." Harvard Business School Case 588-064, March 1988. (Revised September 1988.)
- January 1988 (Revised July 1991)
- Course Overview Note
Integrated Product Line Management: Course Description, Requirements, and Assignments - Spring 1991
Keywords: Product Marketing
Shapiro, Benson P. "Integrated Product Line Management: Course Description, Requirements, and Assignments - Spring 1991." Harvard Business School Course Overview Note 588-050, January 1988. (Revised July 1991.)
- January 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (B)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (B)." Harvard Business School Case 588-049, January 1988. (Revised February 1990.)
- January 1988 (Revised July 1989)
- Case
Bella Beauty Products, Inc. (A)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (A)." Harvard Business School Case 588-048, January 1988. (Revised July 1989.)
- November 1987
- Background Note
The Magic Matrix: Products and Accounts
Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach. View Details
Shapiro, Benson P. "The Magic Matrix: Products and Accounts." Harvard Business School Background Note 588-006, November 1987.
- January 1987 (Revised March 1991)
- Case
Morgan Construction Co. (A)
Keywords: Construction Industry
Shapiro, Benson P. "Morgan Construction Co. (A)." Harvard Business School Case 587-105, January 1987. (Revised March 1991.)
- July 1986
- Case
Overly Hautz Co.--1985
Keywords: Auto Industry
Shapiro, Benson P. "Overly Hautz Co.--1985." Harvard Business School Case 587-039, July 1986.
- May 1986
- Case
Titanium Fabrication Division (A), Software Case
Shapiro, Benson P. "Titanium Fabrication Division (A), Software Case." Harvard Business School Case 586-136, May 1986.
- May 1986
- Case
Jamestown Co., Software Case
Shapiro, Benson P. "Jamestown Co., Software Case." Harvard Business School Case 586-133, May 1986.
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
- July 1984 (Revised June 1985)
- Background Note
Legal and Ethical Aspects of Marketing
Shapiro, Benson P. "Legal and Ethical Aspects of Marketing." Harvard Business School Background Note 585-007, July 1984. (Revised June 1985.)
- June 1984
- Supplement
Sedek Industries, Inc. (C)
Shapiro, Benson P. "Sedek Industries, Inc. (C)." Harvard Business School Supplement 584-134, June 1984.
- June 1984 (Revised November 1988)
- Teaching Note
Deere & Co.: Industrial Equipment Operations, Teaching Note
Teaching Note for (9-577-112). View Details
Keywords: Agriculture and Agribusiness Industry
- May 1984 (Revised October 1985)
- Teaching Note
Dunkin' Donuts (C): Growth Strategy, Teaching Note
Teaching Note for (9-584-041). View Details
Keywords: Food and Beverage Industry
- June 1984 (Revised January 1989)
- Teaching Note
Raymond Mushroom Corp., Teaching Note
Teaching Note for (9-584-093). View Details
Keywords: Food and Beverage Industry
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
- January 1984 (Revised January 1989)
- Teaching Note
Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note
Teaching Note for (9-581-023). View Details
Keywords: Semiconductor Industry
- April 1982
- Background Note
Systems Analysis in Marketing
Keywords: Marketing
Shapiro, Benson P. "Systems Analysis in Marketing." Harvard Business School Background Note 582-129, April 1982.
- June 1981
- Supplement
Airframe Industry (D): Fall 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (D): Fall 1979." Harvard Business School Supplement 581-120, June 1981.
- March 1981 (Revised July 1985)
- Supplement
Morris Alper & Sons, Inc. (D): Introduction to Video 2
Introduces Video 2. View Details
Keywords: Food and Beverage Industry
Shapiro, Benson P. "Morris Alper & Sons, Inc. (D): Introduction to Video 2." Harvard Business School Supplement 581-101, March 1981. (Revised July 1985.)