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Show Results For

  • All HBS Web  (496)
    • People  (1)
    • News  (136)
    • Research  (294)
    • Multimedia  (17)
  • Faculty Publications  (223)
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  • May 2020
  • Teaching Note

The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

By: Anita Elberse
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Elberse, Anita. "The Video-Streaming Wars in 2019: Can Disney Catch Netflix?" Harvard Business School Teaching Note 520-129, May 2020.
  • June 2014 (Revised September 2014)
  • Teaching Note

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse
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Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Teaching Note 514-130, June 2014. (Revised September 2014.)
  • June 2014
  • Teaching Note

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse
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Elberse, Anita. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Teaching Note 514-131, June 2014.
  • Other Article

The Blockbuster's Endurance

By: Anita Elberse
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Elberse, Anita. "The Blockbuster's Endurance." Billboard (October 19, 2013).
  • June 2013 (Revised June 2015)
  • Teaching Note

Sir Alex Ferguson: Managing Manchester United

By: Anita Elberse
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Elberse, Anita. "Sir Alex Ferguson: Managing Manchester United." Harvard Business School Teaching Note 513-108, June 2013. (Revised June 2015.)
  • May 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
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Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Paper presented at the Media, Technology and Society Seminar Series, Northwestern University, Evanston, IL, May 2011.
  • March 2011
  • Module Note

Strategic Marketing in Creative Industries: The Promise of Digital Technology

By: Anita Elberse
Keywords: Marketing Strategy; Technology
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Elberse, Anita. "Strategic Marketing in Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-014, March 2011.
  • March 2011
  • Module Note

Strategic Marketing in Creative Industries: Managing and Marketing Talent

By: Anita Elberse
Keywords: Marketing Strategy; Talent and Talent Management
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Elberse, Anita. "Strategic Marketing in Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 511-013, March 2011.
  • December 2010 (Revised March 2011)
  • Teaching Note

Comcast Corporation

By: Anita Elberse
Teaching Note for 507080. View Details
Keywords: Media and Broadcasting Industry
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Elberse, Anita. "Comcast Corporation." Harvard Business School Teaching Note 511-085, December 2010. (Revised March 2011.)
  • Aug 2010
  • Keynote Speech

Emerging Business Models in Media

By: Anita Elberse
Keywords: Media; Business Model; Media and Broadcasting Industry
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Elberse, Anita. "Emerging Business Models in Media." Time Warner, New York City, NY, August 2010.
  • December 2009 (Revised March 2010)
  • Teaching Note

LeBron James

By: Anita Elberse
Teaching Note for [509050]. View Details
Keywords: Sports; Talent and Talent Management; Sports Industry
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Elberse, Anita. "LeBron James." Harvard Business School Teaching Note 510-049, December 2009. (Revised March 2010.)
  • Nov 2008
  • Conference Presentation

Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.

By: Anita Elberse
Keywords: Film Entertainment; Motion Pictures and Video Industry
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Elberse, Anita. "Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study." Paper presented at the Bruce Mallen Workshop in Motion Picture Industry Studies, UCLA Anderson School of Management, Los Angeles, CA, November 2008.
  • May 2007 - 2007
  • Conference Presentation

The Long Tail... And Implications for Marketers

By: Anita Elberse
Keywords: Marketing
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Elberse, Anita. "The Long Tail... And Implications for Marketers." Paper presented at the Yale Consumer Insights Conference, New Haven, May 2007.
  • Jul 2006
  • Conference Presentation

Entertainment Products Online and Offline: The 'Long Tail' of the Video Window

By: Anita Elberse
Keywords: Entertainment
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Elberse, Anita. "Entertainment Products Online and Offline: The 'Long Tail' of the Video Window." Google, Mountain View, CA, July 2006.
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

grow and become successful, they are often marked by the negative stigma associated with size and power, which elicits anticorporate sentiment from consumers. An underdog brand biography can be strategically wielded to prevent or offset... View Details
Keywords: Sean Silverthorne
  • May 2025
  • Case

The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?

By: Anita Elberse and Javiera Larenas
On January 21, 2025, Ted Sarandos, co-chief executive officer of video-streaming service Netflix, presented the company’s quarterly earnings. He had every reason to be upbeat: Netflix added 19 million new subscribers in the final quarter of 2024, ended the year with a... View Details
Keywords: Entertainment; Media; Television; Management; Strategy; Disruption; Technology; Competition
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Elberse, Anita, and Javiera Larenas. "The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?" Harvard Business School Case 525-059, May 2025.
  • July 2016 (Revised June 2019)
  • Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe
In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details
Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States
Citation
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Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)
  • August 2011 (Revised October 2011)
  • Supplement

Lady Gaga (B)

By: Anita Elberse and Michael Christensen
In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details
Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry
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Elberse, Anita, and Michael Christensen. "Lady Gaga (B)." Harvard Business School Supplement 512-017, August 2011. (Revised October 2011.)
  • May 2008 (Revised September 2009)
  • Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman
In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details
Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry
Citation
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Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (A)." Harvard Business School Case 508-110, May 2008. (Revised September 2009.)
  • Jun 2009 - 2009
  • Conference Presentation

The Economic Value of Athlete Endorsers

By: Anita Elberse and Jeroen Verleun
Keywords: Economics; Value
Citation
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Elberse, Anita, and Jeroen Verleun. "The Economic Value of Athlete Endorsers." Paper presented at the INFORMS Marketing Science Conference, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, June 2009.
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