• May 2025
• Case

The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?

By: Anita Elberse and Javiera Larenas

On January 21, 2025, Ted Sarandos, co-chief executive officer of video-streaming service Netflix, presented the company’s quarterly earnings. He had every reason to be upbeat: Netflix added 19 million new subscribers in the final quarter of 2024, ended the year with a... View Details

Keywords: Media; Television; Management; Strategy; Disruption; Technology; Competition; Entertainment and Recreation Industry; Media and Broadcasting Industry

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Elberse, Anita, and Javiera Larenas. "The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?" Harvard Business School Case 525-059, May 2025.

• July 2016 (Revised June 2019)
• Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe

In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details

Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States

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Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)

• August 2011 (Revised October 2011)
• Supplement

Lady Gaga (B)

By: Anita Elberse and Michael Christensen

In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details

Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry

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Elberse, Anita, and Michael Christensen. "Lady Gaga (B)." Harvard Business School Supplement 512-017, August 2011. (Revised October 2011.)

• May 2008 (Revised September 2009)
• Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman

In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details

Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry

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Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (A)." Harvard Business School Case 508-110, May 2008. (Revised September 2009.)

• Jun 2009 - 2009
• Conference Presentation

The Economic Value of Athlete Endorsers

By: Anita Elberse and Jeroen Verleun

Keywords: Economics; Value

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Elberse, Anita, and Jeroen Verleun. "The Economic Value of Athlete Endorsers." Paper presented at the INFORMS Marketing Science Conference, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, June 2009.

• 20 Nov 2012
• First Look

First Look: November 20

(e.g., early- vs. late-stage startups, business- vs. engineering-driven cultures); and 5) the attributes of effective PMs. Purchase this note:http://hbr.org/search/812105-PDF-ENG Sir Alex Ferguson: Managing Manchester United Anita View Details

Keywords: Sean Silverthorne

• 14 May 2013
• First Look

First Look: May 14

  Publications 2006 Henry Holt (Macmillan) Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment By: Elberse, Anita Abstract—What's behind the phenomenal success of entertainment businesses such as Warner Bros.,... View Details

Keywords: Sean Silverthorne

• 04 Feb 2014
• First Look

First Look: February 4

by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the company into the digital era in... View Details

Keywords: Sean Silverthlorne

• September 2020
• Case

Chip and Joanna Gaines' Magnolia Network

By: Anita Elberse and Julia McNicholas

Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more... View Details

Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry

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Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.

• September 2016 (Revised April 2020)
• Case

Dwyane Wade

By: Anita Elberse and Jennifer Schoppe

In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details

Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Fashion Industry; Sports Industry; China

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Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)

• 2007
• Article

Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

By: Anita Elberse and Felix Oberholzer-Gee

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Elberse, Anita, and Felix Oberholzer-Gee. "Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales." MSI Reports: Working Paper Series 4 (2007): 49–72. (Featured in HBS Working Knowledge.)