broadcasting - Publications - Faculty & Research

01 Sep 2024
News

Net Positive

to launch a six-team professional league in January, with games broadcasted on ESPN. “We intentionally designed this league to be community-up,” notes Gao, who has worked at numerous retail brands, including Lululemon, where she saw the... View Details

Keywords: Julia Hanna

01 Jun 2002
News

Hawes Hall Dedicated

students who will attend classes in Hawes Hall, the School's teaching mission will be greatly enhanced by the technology in the building, including videoconferencing, teleconferencing, Webcast, and broadcast capabilities. Hawes was filled... View Details

06 May 2008
News

Small World? Read Nil about It

occurring in cable and broadcast TV.) Indeed, just three years after 9/11, front-page coverage of foreign news in American newspapers had dropped to its lowest point ever. If it were not for Iraq or the occasional natural disaster... View Details

Keywords: Garry Emmons; Information

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

Francisco 49ers football team, and Grousbeck, CEO of the Boston Celtics basketball franchise. The fund focuses on sports media content, an industry headed to $60 billion in revenue, according to the Causeway partnership. Higgins says the industry encompasses View Details

Keywords: by Carmen Nobel; Sports; Financial Services

Profile

Hayling Price

Kennedy School, the real New Rochelle he lived in differed greatly from the broadcast fantasy. "I grew up in the middle of two 'New Rochelles' and lived between two worlds," says Hayling. One of those was close to the television... View Details

Keywords: Financial Services; Nonprofit/Government/Education

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

hosted the event. Are Wireless "hot Spots" Potentially Hot Markets? Hot spots are pockets of wireless access points that increasingly populate airports, coffee shops, corporate campuses, public transportation, and even homes. The underlying technology, called... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

01 Dec 2001
News

Film School

in school programs and real-world job skills," Seder observed. "It is meant to lure them into filmmaking. Kids discuss the films and have to think of a way that is real and mature to get out of bad situations." Since BPA was formed, more than five hundred youths... View Details

Keywords: Motion Picture and Sound Recording Industries; Information

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details

Keywords: Peter K. Jacobs

01 Jun 2000
News

Of Dugouts and Sweatshops

America's TV networks prepared to broadcast the inspector's decision, Reich met with a roomful of lawyers. They strongly advised Reich that overturning the decision would endanger his nascent relations with the inspectors. Reich... View Details

Keywords: Eileen K. McCluskey

18 Sep 2019
News

Level Up

live broadcasts. And here was the person in charge of the world’s largest sports network saying things weren’t looking so sunny for the sports broadcasting model. “For the first time, it felt like there were some tangible numbers to what... View Details

Keywords: Paul Flannery and Dan Morrell; illustrations by Matt Chinworth

06 Jan 2021
Working Paper Summaries

Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?

Keywords: by Alvin J. Silk and Ernst R. Berndt; Media & Broadcasting; Media & Broadcasting

November 1983
Case

Cablevision of Boston

By: Howard H. Stevenson

Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry

Citation

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2025
Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan

We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details

Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry

Citation

SSRN

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February 2014 (Revised June 2015)
Case

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

By: Christopher Marquis, Zoe Yang and Juelin Yin

As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details

Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China

Citation

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June 2010 (Revised January 2017)
Teaching Note

Continental Media Group: Business Highlights

By: Robert Simons

Teaching Note for 110087. View Details

Keywords: Execution; Management Control Systems; Performance Measurement; Informal Management; Emergent Strategy; Management; Profit; System; Opportunities; Strategy; Risk and Uncertainty; Media and Broadcasting Industry

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Nov 2009 - Nov 2009
Keynote Speech

How Digital Technology is Changing the Media Industry

By: Anita Elberse

Keywords: Information Technology; Change; Media and Broadcasting Industry

Citation

March 2005
Teaching Note

Fox Bids for the NFL: 1993 & Fox and the NFL: 1998 (TN)

By: Bharat N. Anand

Teaching Note to (9-704-444) and (9-704-443). View Details

Keywords: Media and Broadcasting Industry

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March 2005
Case

Tribune Company: The PHONES Proposal

The Tribune Co. is considering issuing a structured note to monetize its investment in another company, America Online (AOL). Tribune originally invested in AOL in 1991 and currently has approximately 10 million shares left of that investment. However, these shares are... View Details

Keywords: Financial Instruments; Taxation; Investment; Media and Broadcasting Industry

Citation

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