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- Faculty Publications (185)
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- All HBS Web (358)
- Faculty Publications (185)
Robert J. Eaton
Following Lee Iacocca as head of Chrysler, Eaton led the company to a banner year in 1994 with earnings of $3.7 billion and sales of $52.2 billion, both far above previous records. In 1996, Eaton’s Chrysler led auto makers in profits thanks to its newly innovative and... View Details
Keywords: Automotive & Aerospace
William Durant
Beginning his career as a carriage and wagon manufacturer, Durant made the switch to automobile manufacturing in 1904 by reorganizing a failing Buick Motors. He believed that the key to success in the automobile industry was creating an organization that made a wide... View Details
Keywords: Automotive & Aerospace
John L. Collyer
In 1940, Collyer brought to market the first tire with a substantial man-made rubber content. Goodrich’s tire was 50% synthetic rubber at a time when man-made rubber was not yet cost competitive with crude rubber. However, shortly thereafter, with the outbreak of World... View Details
Keywords: Automotive & Aerospace
Walter P. Chrysler
In 1924, Chrysler created a car, which bore his name, and offered new innovations to the automobile, including the four-wheel hydraulic brakes and a high compression engine. In 1928, Chrysler purchased the Dodge Brothers Company for its manufacturing facilities,... View Details
Keywords: Automotive & Aerospace
Roy D. Chapin
In 1919, Chapin introduced the “Essex,” a popularly priced car that was an immediate success. In 1922, Chapin offered closed cars at virtually the same price as the touring car. The closed car became the industry standard while the touring car rapidly disappeared from... View Details
Keywords: Automotive & Aerospace
- January 2022
- Case
Tomorrow.io Goes to Space
By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details
Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry
Krieger, Joshua Lev, Abhishek Nagaraj, and James Barnett. "Tomorrow.io Goes to Space." Harvard Business School Case 822-005, January 2022.
- March 2019 (Revised May 2019)
- Case
Space Angels, Multiple Equilibria, and Financing the Space Economy
By: Matthew C. Weinzierl and Alissa Haddaji
Chad Anderson had reason to be proud of his young space-focused investment firm, Space Angels. Since becoming CEO, Anderson had overseen growth along multiple dimensions, and Space Angels was “the preeminent name in space finance” according to one prominent space... View Details
Keywords: Space Economy; Venture Capital; Entrepreneurship; Strategy; Business Model; Aerospace Industry
Weinzierl, Matthew C., and Alissa Haddaji. "Space Angels, Multiple Equilibria, and Financing the Space Economy." Harvard Business School Case 719-070, March 2019. (Revised May 2019.)
- March 2018
- Teaching Note
ISRO: Explore Space or Exploit CubeSats?
By: Prithwiraj Choudhury
ISRO, India’s space agency, established to address domestic challenges with space technology, is one of the six largest space agencies in the world. Through its 59 missions, ISRO has launched numerous satellites for communication, disaster management, navigation,... View Details
- 2014
- Article
An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets
By: Greg Autry, Laura Huang and Jeff Foust
The “Public/Private Human Access to Space” / Human Orbital Markets (HOM) study group of the International Academy of Astronautics (IAA) has established a framework for the
identification and analysis of relevant factors and structures that support a global human... View Details
Keywords: Air Transportation; Infrastructure; Emerging Markets; Analysis; Competitive Advantage; Aerospace Industry; United States
Autry, Greg, Laura Huang, and Jeff Foust. "An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets." New Space 2, no. 2 (2014): 83–110.
- September 2016 (Revised July 2017)
- Case
Transferring Knowledge Between Projects at NASA JPL (A)
By: Dorothy Leonard and Christopher Myers
The Jet Propulsion Laboratory, a federally funded research institution within NASA, the U.S. National Aeronautics and Space Administration, has played a large role in many space and planetary explorations, particularly to the planet Mars. As a project-based... View Details
Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Aerospace Industry; United States
Leonard, Dorothy, and Christopher Myers. "Transferring Knowledge Between Projects at NASA JPL (A)." Harvard Business School Case 917-404, September 2016. (Revised July 2017.)
- June 2012
- Article
Collective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History
By: Michel Anteby and Virag Molnar
Much organizational identity research has grappled with the question of identity emergence or change. Yet the question of identity endurance is equally puzzling. Relying primarily on the analysis of 309 internal bulletins produced at a French aeronautics firm over... View Details
Anteby, Michel, and Virag Molnar. "Collective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History." Academy of Management Journal 55, no. 3 (June 2012): 515–540.
- July 1988 (Revised March 1990)
- Case
Grumman Corp.: Business Information System
Applegate, Lynda M. "Grumman Corp.: Business Information System." Harvard Business School Case 188-061, July 1988. (Revised March 1990.)
- May 2001 (Revised August 2001)
- Case
Airbus A3XX: Developing the World's Largest Commercial Jet (B)
By: Benjamin C. Esty and Michael Kane
Supplements the (A) case. View Details
Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (B)." Harvard Business School Case 201-126, May 2001. (Revised August 2001.)
- March 2000
- Case
Lockheed Martin: The Employer of Choice Mission
By: Clayton M. Christensen and Michael D Overdorf
A Lockheed Martin manager is faced with the decision of where to focus the organization's resources in order to develop a world-class employee development system. The manager's recommendation will serve as the basis for the company's goal of becoming an Employer of... View Details
Keywords: Organizational Culture; Resource Allocation; Decision Choices and Conditions; Employees; Human Resources; Leadership Development; Cost Management; Organizational Design; Aerospace Industry
Christensen, Clayton M., and Michael D Overdorf. "Lockheed Martin: The Employer of Choice Mission." Harvard Business School Case 300-032, March 2000.
- October 1988
- Teaching Note
Boeing 767: From Concept to Production (A) and (B), Teaching Note
By: David A. Garvin
Teaching Note for (9-688-040) and (9-688-041). View Details
Keywords: Aerospace Industry
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
- March 1981
- Supplement
Airframe Industry (O): December 1981
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (O): December 1981." Harvard Business School Supplement 582-116, March 1981.
- June 1981
- Supplement
Airframe Industry (I): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (I): December 1980." Harvard Business School Supplement 581-125, June 1981.
- June 1981
- Supplement
Airframe Industry (G): December 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (G): December 1979." Harvard Business School Supplement 581-123, June 1981.
- June 1981
- Supplement
Airframe Industry (F): Fall 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (F): Fall 1979." Harvard Business School Supplement 581-122, June 1981.