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- Faculty Publications (182)
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- All HBS Web (353)
- Faculty Publications (182)
Robert A. Stranahan, Jr.
Stranahan maintained Champion’s position as the world’s largest manufacturer of spark plugs. He cultivated the lucrative after-market business and continued Champion’s international expansion. View Details
Keywords: Automotive & Aerospace
Alfred P. Sloan, Jr.
Though he started his career at a roller bearing manufacturer, Sloan eventually sold the company to GM after realizing that the rapid growth of the automobile industry was essentially controlling his business. Sloan’s attention to efficiency spurred his development of... View Details
Keywords: Automotive & Aerospace
Charles S. Mott
Under Mott’s management, the family owned company grew into a key supplier of automobile parts for General Motors. Realizing the great future of the automobile industry, Mott changed the firm’s activity from bicycle wheel production and sold the Mott Cider and Vinegar... View Details
Keywords: Automotive & Aerospace
Olive Ann M. Beech
In 1932, Beech assisted her husband in forming the Beech Aircraft Corporation, and within a short time, the company prospered and dominated the market for privately-owned small, commercial planes. Beech Aircraft was also an important defense contractor during World War... View Details
Keywords: Automotive & Aerospace
Vaughn L. Beals, Jr.
Beals and fellow AMF executives orchestrated a leveraged buyout of Harley-Davidson in 1981 when it was on the brink of collapse. Through the adoption of quality management approaches and prudent investments, Beals and his team are credited with the resurrection of... View Details
Keywords: Automotive & Aerospace
Henry Ford II
When Ford took over Ford Motor in 1945, the company was losing $9.5 million per month. Ford implemented an audit system for the company, while automating company plants. As a result of Ford’s leadership, the Ford Motor Company boasted net profits of $265 million in... View Details
Keywords: Automotive & Aerospace
Robert J. Eaton
Following Lee Iacocca as head of Chrysler, Eaton led the company to a banner year in 1994 with earnings of $3.7 billion and sales of $52.2 billion, both far above previous records. In 1996, Eaton’s Chrysler led auto makers in profits thanks to its newly innovative and... View Details
Keywords: Automotive & Aerospace
William Durant
Beginning his career as a carriage and wagon manufacturer, Durant made the switch to automobile manufacturing in 1904 by reorganizing a failing Buick Motors. He believed that the key to success in the automobile industry was creating an organization that made a wide... View Details
Keywords: Automotive & Aerospace
John L. Collyer
In 1940, Collyer brought to market the first tire with a substantial man-made rubber content. Goodrich’s tire was 50% synthetic rubber at a time when man-made rubber was not yet cost competitive with crude rubber. However, shortly thereafter, with the outbreak of World... View Details
Keywords: Automotive & Aerospace
Walter P. Chrysler
In 1924, Chrysler created a car, which bore his name, and offered new innovations to the automobile, including the four-wheel hydraulic brakes and a high compression engine. In 1928, Chrysler purchased the Dodge Brothers Company for its manufacturing facilities,... View Details
Keywords: Automotive & Aerospace
Roy D. Chapin
In 1919, Chapin introduced the “Essex,” a popularly priced car that was an immediate success. In 1922, Chapin offered closed cars at virtually the same price as the touring car. The closed car became the industry standard while the touring car rapidly disappeared from... View Details
Keywords: Automotive & Aerospace
- June 1969 (Revised November 1977)
- Case
Beech Aircraft Corp.
Keywords: Aerospace Industry
Salter, Malcolm S. "Beech Aircraft Corp." Harvard Business School Case 369-008, June 1969. (Revised November 1977.)
- January 1997 (Revised July 1997)
- Teaching Note
Atlantic Corporation--Abridged TN
By: Thomas R. Piper
Teaching Note for (9-297-015). View Details
Keywords: Aerospace Industry
- February 2025
- Case
Fly, Fix, Fly at True Anomaly
By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and David Allen
How should companies learn from failure? Founded by four U.S. Space Force warfighters, the tough tech startup True Anomaly wanted to compete with major defense contractors to supply the U.S. Department of Defense with satellites and software that could help protect... View Details
- 2025
- Book
Space to Grow: Unlocking the Final Economic Frontier
By: Matthew Weinzierl and Brendan Rosseau
Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.
Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details
Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details
Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry
Weinzierl, Matthew, and Brendan Rosseau. Space to Grow: Unlocking the Final Economic Frontier. Harvard Business Review Press, 2025.
- January 2025
- Case
COMAC - Chinese Aviation Soars to New Heights
By: William C. Kirby and Daniel Fu
COMAC's C919 manifested the first challenge to the Boeing-Airbus duopoly since it came to dominate aircraft manufacturing in the 1990s. Beijing sought to export the C919 abroad in its quest to become a "transportation superpower." Was it a wise decision for COMAC to... View Details
- March 2022
- Teaching Note
Tomorrow.io Goes To Space
By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
Teaching Note for HBS Case No. 822-005. In March 2021, the weather company Tomorrow.io announced a new project to develop satellites equipped with radar for weather monitoring and launch them into Earth’s orbit. Company leadership considers execution strategies. View Details
- October 2022
- Case
Spaceport America, Public Sector Risk-taking, and Political Accountability (A)
By: Matthew Weinzierl, Dava Newman, Rebecca Browder and Angela Acocella
Sitting quietly in the heart of the New Mexico desert in the summer of 2014, Spaceport America (SA) housed little of the activity its supporters anticipated when opening its hangar doors in 2011. Despite $1 million in annual rent from Virgin Galactic, British... View Details
Keywords: Funding Sources; Risk and Uncertainty; Public Sector; Business and Government Relations; Factories, Labs, and Plants; Aerospace Industry; New Mexico
Weinzierl, Matthew, Dava Newman, Rebecca Browder, and Angela Acocella. "Spaceport America, Public Sector Risk-taking, and Political Accountability (A)." Harvard Business School Case 723-011, October 2022.
- July 2020 (Revised October 2020)
- Case
Valentina Tereshkova: Conquering Space
By: Boris Groysberg and Annelena Lobb
On June 13, 1963, Valentina Tereshkova of the USSR became the first woman to fly in space on Vostok 6. Soviet leaders publicly espoused gender equity, but also sent Tereshkova on her mission in order to be the first country to send a woman to space, a milestone they... View Details
Keywords: Gender Equity; Gender; Equality and Inequality; Personal Development and Career; Aerospace Industry; Soviet Union; United States
Groysberg, Boris, and Annelena Lobb. "Valentina Tereshkova: Conquering Space." Harvard Business School Case 421-005, July 2020. (Revised October 2020.)
- April 2017 (Revised July 2017)
- Case
ISRO: Explore Space or Exploit CubeSats?
The Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma—whether to continue exploring deep space... View Details
Choudhury, Prithwiraj, Tarun Khanna, Karim Lakhani, and Rachna Tahilyani. "ISRO: Explore Space or Exploit CubeSats?" Harvard Business School Case 617-062, April 2017. (Revised July 2017.)