Publications

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March 2007
Case

Ascent Media Group (A)

Ascent Media races to adapt to the changes resulting from increasing digitalization of its business, from creative post-production services to warehousing and repurposing of old media content. Raises issues of how technology interacts with creative processes and... View Details

Keywords: Organizational Change and Adaptation; Technology; Management; Creativity

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2022
Article

The Great Resignation Didn't Start with the Pandemic

By: Joseph B. Fuller and William R. Kerr

COVID-19 spurred on the Great Resignation of 2021, during which record numbers of employees voluntarily quit their jobs. But what we are living through is not just short-term turbulence provoked by the pandemic. Instead, it’s the continuation of a trend of rising quit... View Details

Keywords: Quit Rate; Labor Market; Great Resignation; Jobs and Positions; Employees; Resignation and Termination; Health Pandemics

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22 Oct 2018
Blog Post

HBS Marketing Club Presents: The Brand Summit

and a competitive edge in the market. Of course, this is easier said than done. In a world of rapid technology advancements and changing consumer preferences, marketers are constantly tested on how quickly they can adapt and reassess... View Details

Keywords: All Industries

02 Aug 2019
News

Will there be 2020 foresight regarding America's skills dilemma?

January 2019 (Revised June 2019)
Technical Note

U.S. Commercial Health Insurance Industry

By: Susanna Gallani, Mary Witkowski and Harry B. Wolberg

This note describes the role of commercial payers in the U.S. healthcare industry. We begin with a review of the historical evolution of commercial payers and their role in the market, from the beginning to the Affordable Care Act and beyond. Every wave of reforms in... View Details

Keywords: Health Care and Treatment; Insurance; Governing Rules, Regulations, and Reforms; Organizational Change and Adaptation; Health Industry; Insurance Industry; United States

February 2025
Tutorial

Preparing Business Leaders for an Era of Climate Instability: Understanding and Managing Physical Climate Risk

By: Michael W. Toffel and Spencer Glendon

In this compelling video, Spencer Glendon, founder of Probable Futures and Executive Fellow at Harvard Business School, describes the profound implications of climate change for businesses, the economy, and societies around the world. Drawing from his background in... View Details

Keywords: Risk; Uncertainty; Modeling; Climate Change; Adaptation; Risk and Uncertainty; Risk Management

August 1990 (Revised January 1992)
Case

Eli Lilly and Co. (B): Europe

By: Michael Y. Yoshino

Examines the challenges facing the company in light of the changing economic, regulatory, and competitive environment in the European pharmaceutical industry. Examines the steps taken by the company adapting to this changing situation as part of a total globalization... View Details

Keywords: Change Management; Economics; Global Strategy; Business or Company Management; Growth and Development Strategy; Adaptation; Competition; Pharmaceutical Industry; Europe

2019
Book

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie

The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have... View Details

Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms

May 2019
Background Note

Geographic Inequality Primer

By: William Kerr, Joseph Fuller, Manjari Raman and Donald Maruyama

There are large and persistent divides between urban centers and rural areas in America due in part to structural causes. This primer focuses on the demographic differences between urban and rural areas within the United States and the unique challenges facing rural... View Details

Keywords: Inequality; Rural; Development; Equality and Inequality; Demographics; Rural Scope; Urban Scope; Development Economics; Problems and Challenges; Globalization; United States

Career Coach

Whit Collier

Whit Collier (HBS ’04, Harvard College ’99) advises students on their paths towards alignment and fulfillment in career and life. He guides clients through transitions, challenges and inflection points, bringing a balance of thoughtful and intuitive inquiry, coupled... View Details

April 2022 (Revised May 2022)
Case

Mastercard Labs (A) (Abridged)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details

06 Aug 2015
News

What Salespeople Need to Know About the New B2B Landscape

2022
Working Paper

Institutional Emplacement and the Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli and Ryann Noe

This study reveals how actors leverage physical place as an asset to facilitate organizational adaptation and industry evolution. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline how dispersed... View Details

Keywords: Industry Growth; Small Business; Organizational Change and Adaptation; Business Processes; Retail Industry; Publishing Industry; United States

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July 2022
Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan

Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details

April 2020 (Revised October 2020)
Case

Unilever's Response to the Future of Work

By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej

In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work... View Details

Keywords: Change Management; Human Capital; Organizational Change and Adaptation; Mission and Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe