Publications

March 2009
Supplement

(PRODUCT) RED Video (A) & (B)

By: Youngme E. Moon and Michael I. Norton

Keywords: Media

March 2007
Supplement

Lenovo: Building a Global Brand, Video

By: John A. Quelch

December 1987
Supplement

Cummins Engine Co. in 1979, Video

By: David B. Yoffie

Keywords: Manufacturing Industry; Industrial Products Industry

April 1985
Supplement

Cleveland Twist Drill: Jim Bartlett, Video

By: Richard G. Hamermesh and Daniel F. Muzyka

Presents a question and answer session with Jim Bartlett, president of Cleveland Twist Drill. Edited into three parts. Bartlett provides additional insights into the case situation and also describes subsequent events at the company. View Details

Keywords: Management Teams; Corporate Strategy; Policy; Construction Industry; Consumer Products Industry

August 1983
Supplement

Connecticut General Corp.: CEO Compensation, Video

April 1986 (Revised October 1986)
Case

Office Technology, Inc. (A1): Video Background

By: Michael Beer and Richard E. Walton

Keywords: Media; Technology

July 1998
Supplement

The Welfare to Work Partnership, Video

By: Rosabeth M. Kanter

Keywords: Welfare

Video

Darwazah Video Clip - Global Expansion

Video

Dr. Catena Video Clip - Gender

Video

MBA Application Tips Video Series: Introduction

Video

Dr. Gold Video Clip - Innovation

January 1987
Supplement

Hewlett-Packard: Manufacturing Productivity Division (C), Video

By: Benson P. Shapiro and Lawrence B. Levine

August 1986
Supplement

Pacific Pride Commercial Fueling System, Video

October 1982
Supplement

Ideal Standard France: Pat Paterson, Video

By: Christopher A. Bartlett

A two-part taped interview with Pat Paterson. Paterson describes the action he took in dealing with his company's profit problems, then talks about the outcome. His decision to dismiss 1,500 workers may have accelerated the company's bankruptcy. View Details

Keywords: Decisions; Insolvency and Bankruptcy; Profit; Resignation and Termination; Outcome or Result; Problems and Challenges