Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (581) Arrow Down
Filter Results: (581) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (581)
    • People  (1)
    • News  (98)
    • Research  (365)
    • Events  (6)
    • Multimedia  (1)
  • Faculty Publications  (212)

Show Results For

  • All HBS Web  (581)
    • People  (1)
    • News  (98)
    • Research  (365)
    • Events  (6)
    • Multimedia  (1)
  • Faculty Publications  (212)
← Page 13 of 581 Results →
  • July 2015
  • Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie
The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details
Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa
Citation
Educators
Purchase
Related
Ghosh, Shikhar, and Ali Huberlie. "Uncharted Play (A)." Harvard Business School Case 816-018, July 2015.
  • 15 Apr 2015
  • HBS Seminar

Raymond Fisman, Columbia Business School

  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

algorithm triangulate what users care about. It chooses for you. It is constantly making and validating hypotheses about you. It is learning. “What they've been able to do is somehow break through this notion of ‘How do I know somebody?... View Details
Keywords: by Rachel Layne; Technology
  • 01 Nov 2020
  • Research & Ideas

Good Leadership Is an Act of Kindness

cares about their well-being. Many realize that this needs to change. Practicing active, habitual kindness can transform the remote workplace and it can start today. A little reassurance, compassionate listening, a conscious effort to View Details
Keywords: by Boris Groysberg and Susan Seligson
  • 27 Jun 2016
  • Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

fielded inquiries from companies all over the world eager to improve their management practices. “It’s validating when you get calls and emails from people in many different countries who want to survey their firms,” she says. Sadun hopes... View Details
Keywords: by Michael Blanding
  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

isn't really a valid excuse. Even small businesses need to make sure their data is secure and not left open to hacks. It’s just part of doing business responsibly these days. Instead of building their tech stack from scratch, small... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 20 Sep 2017
  • Research & Ideas

The Three Types of Leaders Who Create Radical Change

combination of communicating, organizing, and evaluating. Agitators need to communicate the necessity of the social change movement; innovators need to communicate the validity of their proposed solution; and orchestrators must be able to... View Details
Keywords: by Carmen Nobel
  • 01 Dec 2023
  • News

Wide Horizon

presentations, and working sessions. At the conference, Rodakis felt like he was watching a sea change. Here was one of the most powerful autism organizations in the world signaling that they might just be starting to see things a different way. It View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
  • 23 Apr 2024
  • In Practice

Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details
Keywords: by Rachel Layne
  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

structure Significantly lower Although some of the factors—like comfort with uncertainty and the ability to identify opportunities—seemed like obvious markers for entrepreneurial success, the study built a statistically reliable and valid... View Details
Keywords: by HBS Working Knowledge
  • 20 Aug 2021
  • Blog Post

Is the MBA Worth It? Hear What Recent HBS Grads Have to Say

me an invaluable amount about the world. Do you think you could have achieved your short-term goals without an MBA? Having an MBA validated my ability to think strategically and work with other bright minds from a variety of different... View Details
  • 13 Mar 2023
  • Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

livelihoods but also to do so in a manner that is profitable and therefore scalable. “We believe in these ideas, and we’re trying to validate them beyond what’s done by traditional academic papers.” Roth: The second product that we’re... View Details
Keywords: by Jen McFarland Flint; Financial Services
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Citation
SSRN
Related
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
  • 02 Nov 2023
  • News

Seeding Startups

readily admits now, was the extensive research necessary to validate his idea. He quickly discovered that the demand simply wasn’t there. “We were too early,” he says. The story of TeamOn Systems, the email-technology company Nadkarni... View Details
Keywords: April White
  • Research Summary

Health-care Applications

Active postmarketing drug surveillance.  There is substantial interest within the U.S. health community and among health policymakers in developing a surveillance system that scans public health databases in order to proactively detect potential drug safety... View Details

  • October 2021
  • Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Citation
Find at Harvard
Related
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

explained, is that such issues are deemed too threatening to organizational harmony or to individuals' career advancement. As a result, the validity of a principal U.S. rationale for the Vietnam War, the "domino theory," was... View Details
Keywords: by Garry Emmons
  • 21 Mar 2018
  • Research & Ideas

Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

turned out to be crucial to students getting the right answer. “Without the advice, no one gets the silver bullet—it doesn’t matter if you use the Boolean or machine learning,” Choudhury says. “That’s a validation of human expertise of a... View Details
Keywords: by Michael Blanding; Technology; Information
  • Web

HBR Classics - Alumni

Last Name, HBS email address, and create a password. Click Validate If you have completed the registration, then you may access the HBR directly: http://hbr.org/ . Managing Others Managing the Business Managing the Environment Managing... View Details
  • 13 Feb 2020
  • Book

Open Your Organization to Honest Conversations

develop a systemic plan for change that will realign the company with the new strategy and cultural values. “This isn’t a vote,” Beer emphasizes. “Leaders are still the ones making the decisions, but they’re getting valid and compelling... View Details
Keywords: by Dina Gerdeman
  • ←
  • 13
  • 14
  • …
  • 29
  • 30
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.