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  • All HBS Web  (2,524)
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  • 04 Feb 2008
  • Research & Ideas

Putting Entrepreneurship in the Social Sector

interest in developing social entrepreneurship courses, and last but not least, practitioners themselves, who are seeking to achieve mission impact as effectively, efficiently, and sustainably as possible. Q: What do you mean by social... View Details
Keywords: by Sean Silverthorne
  • 29 Nov 2006
  • Research & Ideas

Rich or Royal: What Do Founders Want?

successful approach seems to be that the entrepreneur step back to really understand what his or her true motivation is, Rich or King, and then to recurringly make decisions consistent with that motivation. This may reduce the chances of... View Details
Keywords: by Sarah Jane Gilbert; Financial Services
  • 16 Jul 2018
  • Research & Ideas

Kids of Working Moms Grow into Happy Adults

important.” “As we gradually understand that our children aren’t suffering, I hope the guilt will go away” This isn’t about raising happier kids, she continues. “When women choose to work, it’s a financial and personal choice. Women... View Details
Keywords: by Dina Gerdeman
  • Research Summary

Overview

Professor Begenau’s research agenda is directed at better understanding how financial markets work and how they affect the real economy. She uses quantitative analysis to build both prescriptive and descriptive models concerning financial risk in banking, and she also... View Details
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

network needs to act as a "channel steward" who looks out for the interests of all players and customers. In this interview, Rangan discusses his concept of channel stewards and why companies need them. Q: You note in the book... View Details
Keywords: by Sean Silverthorne
  • 03 Oct 2023
  • HBS Case

Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff

corresponding increases in interest rates prompt fears of a recession. Indeed, a recent Harvard Business School case study details how four tech giants laid off almost 40,000 workers between November 2022 and March 2023. But an... View Details
Keywords: by Ben Rand; Telecommunications; Technology; Financial Services; Manufacturing
  • 30 Aug 2011
  • First Look

First Look: August 30

customers in the East, emerging markets, and growing interest in health and beauty care among men all over the world. Employing both traditional and innovative marketing techniques, L'Oréal worked to double its customer base to two... View Details
Keywords: Sean Silverthorne
  • 17 Dec 2012
  • Research & Ideas

Teaming in the Twenty-First Century

Buckminster Fuller. "It's what indirectly got me into this game in the first place," she explains. "I began to understand part of a larger vision of using thoughtful design to solve big problems in the world and I became View Details
Keywords: by Maggie Starvish
  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

be lobbying directors to turn against you by saying you “seem very smart but just don’t understand us.” Warn the directors in advance that these complaints will be coming, ask them not to engage with the complainers, and regardless, make... View Details
Keywords: by John Quelch
  • Research Summary

Energy, IT, real estate, and sustainability

By: Rebecca M. Henderson

Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

  • Research Summary

Supply Chain Inventory Planning

My work studies management decision-making in demand and supply planning contexts with a focus on forecasting and inventory planning decisions.  I examine these decision-making processes from both a supply chain (i.e. across firm) and an... View Details

  • 03 Nov 2008
  • HBS Case

Economics of the Ethanol Business

falling ethanol prices, and land scarcity. With all of these factors as a backdrop, students analyze several options the MME members must consider: They can pursue a plan (initiated in 2005) to double the plant's size. Utlaut, however, is worried: Not all of the... View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy
  • Teaching Interest

Design of Field Research Methods (DFRM)

Field research involves collecting original data (qualitative and/or quantitative) in field sites. This course combines informal lecture and discussion with practical exercises to build specific skills for conducting field research in organizations. Readings include... View Details

  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 2015
  • Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
Citation
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Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
  • 31 Oct 2022
  • Research & Ideas

Why the Largest Minority Group Faces the Most Hate—and How to Push Back

because it sends you a more concise measure of how likely a minority group is to frighten the majority.” Against a backdrop of interest among companies in racial equity and inclusion, Tabellini’s research offers valuable clues for... View Details
Keywords: by Pamela Reynolds
  • Research Summary

Overview

By: Andy Wu
How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Retail Industry; Pharmaceutical Industry; Video Game Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

more drivers. It created a model to understand and identify factors that caused individuals to be interested in signing up to be a Uber driver. Were they part-time workers? Did they own a car? Were they in... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 15 Feb 2022
  • Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

cautionary tales. Take Charles Darwin, who was despondent in his twilight years because he had not been able to replicate the success of his earlier work, On the Origin of Species. Like many strivers, Darwin was hooked on success, and he didn’t View Details
Keywords: by Avery Forman
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

marketing allocation decisions. Many interesting and useful techniques have been developed over the past 20 years that might be brought to bear in addressing these problems, and we thought it would be great to step back and develop a... View Details
Keywords: by Sean Silverthorne
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