Filter Results:
(302)
Show Results For
- All HBS Web
(302)
- People (6)
- News (143)
- Research (124)
- Events (1)
- Multimedia (18)
- Faculty Publications (47)
Show Results For
- All HBS Web
(302)
- People (6)
- News (143)
- Research (124)
- Events (1)
- Multimedia (18)
- Faculty Publications (47)
- 01 Sep 2014
- News
Case Study: Declawing the Competition
support each other and who see the value in all-natural and homemade. — Stacy Smollin Schwartz (MBA 2003) A few ideas: 1) Create a kitty mascot that has a Twitter feed/Facebook presence. Use posts to hint at presents in the following... View Details
- 01 Feb 2016
- Research & Ideas
CEOs and Coaches: How Important is Organizational 'Fit?'
systematic in achieving a sustainable competitive advantage by leveraging the talent in all levels of the organization. Follow him on Twitter @bgroysberg. Abhijit Naik is an independent researcher. View Details
- 10 Feb 2015
- First Look
First Look: February 10
John A., and Leora Kornfeld Abstract—The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas... View Details
Keywords: Sean Silverthorne
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
viewers who tuned in—especially if it was known that Americans performed well in popular sports such as swimming and gymnastics. The network also harnessed social media to increase buzz about the Games and viewership, including encouraging athletes to post to View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
personal well-being has allowed me and my team to build a strong community." Can you finish this statement? "A great fitness routine is " "One that keeps you coming back for more. Ever heard of BollyX?" Follow Minal Mehta on Twitter at... View Details
- 02 Mar 2010
- First Look
First Look: March 2
private equity partners and ownership for the Messer family. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/809056-PDF-ENG Twitter Mikołaj Jan Piskorski, David Chen, and Bill HeilHarvard Business School Case 710-455 View Details
Keywords: Martha Lagace
- 07 Feb 2011
- Lessons from the Classroom
Creating the Founders’ Dilemmas Course
board before the new CEO takes over. They also consider the viewpoint of the non-founding CEO via the case of Les Trachtman, CEO of Webpiont, as the founder tries to pressure Trachtman to leave the company by threatening to resign himself. And they study the case of... View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
not much left, even for the Twitters of the world. Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model,... View Details
- 17 Nov 2015
- News
Carbon Neutral
HBS Business and Environment Initiative’s “Climate Change 101” The Kennedy School’s Harvard Project on Climate Agreements HBS Business and Environment Initiative’s website for alumni Follow the HBS Business and Environment Initiative on View Details
Keywords: Michael Blanding
- 30 Mar 2020
- Research & Ideas
Readers Ask: I Need Tips for Working at Home
Instagram and look for the “Office Hours” story series. You can also follow HBS Working Knowledge on Twitter (@HBSWK) and Facebook. About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working... View Details
Keywords: by Kristen Senz
- Profile
Omowale Casselle
professional success. While it may seem like we have all the time in the world to put our personal relationships on hold while we attain professional success, this is not always the case. There isn't one thing on my résumé that I wouldn't immediately trade for more... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
world to put our personal relationships on hold while we attain professional success, this is not always the case. There isn't one thing on my résumé that I wouldn't immediately trade for more time with my mother." Follow Omowale Casselle on View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
media networks produce. "I'm sure it's true that more people work with the data that Twitter generates than actually work for Twitter," Deighton says. "We use a tree metaphor [in the report]. If you look at a tree, you see... View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
to a scale and size where the attackers are actually modifying their behavior based on what we do.” Of course, not all attackers go right at the wall. Some of the biggest hacks rely on human error to walk them through the front door. When the Associated Press’s View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
Dukakis: "We put all the hate groups into one pot and let it boil." That brings us back to the messenger. Anger attracts, but does it sell? Clearly, Trump's marketing has worked on some levels. Hillary Clinton has 3.5M Facebook fans. Bernie Sanders has 4.2M.... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
established, I envision a set of products that represent the cabana boy on the go: a suite of products and amenities that a cabana boy at a five-star hotel might bring you beachside." Can you finish this statement? "A great fragrance " " brings you back to a special... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
support for Indonesia’s budding crop of technology entrepreneurs. And in December, the president took to Twitter to publicly knock back his own transportation minister’s attempt to ban some ride-hailing apps. Millions of residents have... View Details
- 01 Sep 2012
- News
Hierarchy's Last Stand
do. The Internet and social media make position in a hierarchy less important than the ability to attract followers. Facebook pages or Twitter feeds are followed for their content, and anyone can claim a domain name in her own name. As... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing... View Details
- 10 Sep 2013
- First Look
First Look: September 10
paper: http://ssrn.com/abstract=2316198 Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social media postings,... View Details
Keywords: Sean Silverthorne