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March 2008 (Revised March 2014)
Case

Facebook

By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein

As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details

Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

2024
Working Paper

What Do Impact Investors Do Differently?

By: Shawn Cole, Leslie Jeng, Josh Lerner, Natalia Rigol and Benjamin N. Roth

In recent years, impact investors – private investors who seek to generate simultaneously financial and social returns – have attracted intense interest and controversy. We analyze a novel, comprehensive data set of impact and traditional investors to assess how the... View Details

Keywords: ESG; Socially Responsible Investing; Investment Decisions; Public Goods; Impact Investment; Investment; Private Equity; Venture Capital

July 2008 (Revised January 2010)
Case

Affinity Labs, Inc.

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

August 1998 (Revised June 2000)
Case

FairMarket, Inc.: Where Buyers and Sellers Connect

By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube

On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details

Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Web Services Industry

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November 2020
Case

Guild Education: Unlocking Opportunity for America's Workforce

By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar

Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by... View Details

Keywords: Education; Digital Platforms; Information Technology; Employees; Social Enterprise; Education Industry; Technology Industry; Colorado

April 1991 (Revised June 1993)
Case

McCaw Cellular Communications, Inc. in 1990 (A)

Describes McCaw Cellular Communications, Inc.'s competitive position in 1990. McCaw is the largest cellular phone service company in the United States. It faces challenges of technological change and formulating strategy in an industry with a highly uncertain future.... View Details

Keywords: Risk Management; Communication Technology; Competition; Change Management; Investment; Telecommunications Industry; United States

April 1995 (Revised July 1997)
Case

General Instrument (A)

A manufacturer of cable TV transmission equipment is faced with redesigning its network of international plants that make set-top converters and decoders. One possibility is to have each plant dedicated to manufacturing and engineering support for different product... View Details

Keywords: Technology; Organizational Change and Adaptation; Manufacturing Industry; Media and Broadcasting Industry

September 2023 (Revised December 2023)
Case

Twiddy & Company: Trust in a Chaotic Environment

By: Sandra J. Sucher, Shalene Gupta and Tom Quinn

Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from... View Details

Keywords: Trust; Health Pandemics; Organizational Culture; Disruption; Government Legislation; Transportation; Tourism Industry; North Carolina; United States

June 2001
Case

AtomFilms

By: Bharat N. Anand and Taslim Pirmohamed

Examines the evolution of AtomFilms--one of the few companies that survived the spate of failures in digital entertainment in 2000--from the time of its founding in 1998 to its merger with Shockwave in December 2000. Within a short period of time, AtomFilms had built... View Details

Keywords: Mergers and Acquisitions; Resource Allocation; Brands and Branding; Organizational Structure; Problems and Challenges; Alliances; Strategy; Entertainment and Recreation Industry

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January 2024 (Revised January 2025)
Case

Colbún and Chile’s Energy Transition

By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal

In May 2023, Colbún, Chile’s second-largest electricity generator, plans capacity expansions using renewable energy and storage. This strategy supports Chile’s commitment to carbon neutrality (also known as net zero emissions) by 2050. The case delves into the... View Details

Keywords: Transition; Energy Generation; Renewable Energy; Climate Change; Investment; Governing Rules, Regulations, and Reforms; Infrastructure; Organizational Change and Adaptation; Expansion; Business Strategy; Energy Industry; Utilities Industry; Latin America; South America; Chile

February 1998 (Revised August 1998)
Case

Teradyne, Inc.: Nothing Ventured, Nothing Gained

By: Joseph B. Lassiter III

Alexander d'Arbeloff, Teradyne's founder and CEO, is launching his company into the software and network testing business. He has acquired three external start-ups and is beginning to integrate them with the rest of the company. While Teradyne's core... View Details

Keywords: Acquisition; Business Startups; Corporate Entrepreneurship; Leadership Style; Success; Horizontal Integration

June 2005 (Revised August 2013)
Case

Amazon.com's European Distribution Strategy

By: Janice Hammond and Claire Chiron

Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details

Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry

August 2019
Case

Huawei and the U.S.-China Trade War

By: Elie Ofek and John Masko

In 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei’s planned... View Details

Keywords: Trade; Global Strategy; International Relations; National Security; Mobile and Wireless Technology; Information Infrastructure; Volatility; Adaptation; Telecommunications Industry; China; United States; European Union

August 2012 (Revised January 2013)
Case

Public Health Insurance Exchanges: The Massachusetts Experience

By: Regina Herzlinger and Jordan Bazinsky

The CEO of Tufts Health Plan, James Roosevelt, is wondering whether to offer insurance products on the Massachusetts Connector, the first U.S. exchange. He wonders if he should enter these uncharted waters at all. And, if yes, with a broad network or a narrow network... View Details

Keywords: Health Insurance Exchange; Healthcare Reform; Public Health Insurance Exchange; Decision Making; Market Entry and Exit; Emerging Markets; Health Care and Treatment; Insurance Industry; Health Industry; Massachusetts

April 2019 (Revised March 2020)
Case

Handy: The Future of Work? (A)

By: Nien-hê Hsieh and Kieron Stopforth

Witnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy’s founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments... View Details

Keywords: Employment; Working Conditions; Entrepreneurship; Compensation and Benefits; Internet and the Web; Ethics; Fairness; Service Industry; United States

23 Jan 2024
Research & Ideas

How to Keep Employees Productive: Support Caregivers

by Willis Towers Watson found that 40 percent of employees desire family-related assistance, with preference for expanded family leave, bereavement leave or assistance, and additional maternity leave. Companies can attract and retain... View Details

Keywords: by Kara Baskin

July 2014 (Revised December 2016)
Case

EcoMotors International

By: John D. Macomber and Hermes Alvarez

Eco-Motors, funded in part by Khosla Ventures, has to decide how to go to market with a new technology for internal combustion engines for automotive and industrial use. The OPOC engine has opposed pistons and is a two-stroke engine, as compared to a more traditional... View Details

Keywords: Technological Innovation; Business Model; Customer Value and Value Chain; Engineering; Manufacturing Industry; Green Technology Industry; Auto Industry

07 Jun 2023
HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

the customer’s willingness to use the platform, it could also increase the advertiser’s willingness to pay to reach that audience. So far, at least, the company has been able to take advantage of its network... View Details

Keywords: by Michael Blanding

October 2000 (Revised November 2005)
Case

Li & Fung (A): Internet Issues

By: F. Warren McFarlan and Fred Young

This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details

Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

capability of winner-take-all," says Yoffie. Many dot-com companies assumed strong network effects around their businesses, then lost more than a trillion dollars chasing something that didn't exist.... View Details

Keywords: by Sean Silverthorne; Computer; Education

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