Publications
Publications
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- All HBS Web
(1,110)
- Faculty Publications (468)
- June 2010
- Teaching Note
Southwest Airlines: In a Different World (TN)
By: James L. Heskett and W. Earl Sasser
Teaching Note for 910419. View Details
- April 2010 (Revised January 2013)
- Case
Southwest Airlines: In a Different World
By: James L. Heskett and W. Earl Sasser Jr.
This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details
- April 2010 (Revised July 2010)
- Teaching Note
JetBlue Airways: Managing Growth (TN)
Teaching Note for [609046]. View Details
- January 2010 (Revised October 2010)
- Case
Colombia: Strong Fundamentals, Global Risk
By: Aldo Musacchio, Richard H. K. Vietor, Jonathan Schlefer and Carolina Camacho
By mid-2009 Colombian President Alvaro Uribe had ended decades of virtual civil war and strengthened the business climate, but he faced tough economic challenges. Though he had instituted prominent market reforms and brought inflation down sharply, Colombia seemed... View Details
- January 2010
- Case
DR Corporation
By: Roy D. Shapiro
DR Corporation is a manufacturer of major appliances. The traffic manager is facing a decision of selecting a carrier for the inbound movement of motors. The primary case decisions are 1) what factors are critical to the decision; 2) how to calculate the tradeoffs... View Details
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
- October 2009 (Revised May 2011)
- Case
Stolt-Nielsen Transportation Group
By: Lynn S. Paine and Lara Adamsons
Richard Wingfield considers whether to continue a cooperative agreement with industry peers in the deep-sea parcel tanker shipping industry. What are the economic and strategic implications of ending the agreement? What are the legal implications of continuing? Where... View Details
- October 2009 (Revised May 2011)
- Supplement
Stolt-Nielsen Transportation Group (B)
By: Lynn S. Paine and Lara Adamsons
Keywords: Transportation Industry
- October 2009 (Revised May 2011)
- Supplement
Stolt-Nielsen Transportation Group (C)
By: Lynn S. Paine and Lara Adamsons
Keywords: Transportation Industry
- October 2009 (Revised May 2011)
- Supplement
Stolt-Nielsen Transportation Group (D)
By: Lynn S. Paine and Lara Adamsons
Keywords: Transportation Industry
- October 2009 (Revised May 2011)
- Supplement
Stolt-Nielsen Transportation Group (Supplement)
By: Lynn S. Paine and Lara Adamsons
Keywords: Transportation Industry
- 2009
- Book
Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership
By: Anthony J. Mayo, Nitin Nohria and Mark Rennella
'Entrepreneurs, Managers, and Leaders' examines the role that business leaders play in shaping industries and how the evolving context of industries shapes leaders in turn. This co-evolutionary process of leadership and industry development is told through the story of... View Details
- August 2009 (Revised March 2010)
- Teaching Note
Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
Teaching Note for 707414. View Details
- August 2009 (Revised October 2009)
- Case
Indian Railways: Building a Permanent Legacy?
By: Tarun Khanna, Aldo Musacchio and Rachna Tahilyani
- April 2009
- Teaching Note
UAL, 2004: Pulling Out of Bankruptcy (TN)
By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
Teaching Note for [205090]. View Details
Keywords: Air Transportation Industry
- March 2009
- Teaching Note
Fritidsresor Under Pressure (TN) (A), (B), (C)
Teaching Note for [407007, 407008 and 407009]. View Details
- March 2009
- Teaching Note
Lan Airlines in 2008: Connecting the World to Latin America (TN)
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
Teaching Note for [709410]. View Details
- December 2008
- Teaching Note
Boeing's e-Enabled Advantage (TN)
Teaching Note for [807011]. View Details
Keywords: Air Transportation Industry
- November 2008
- Case
HNA Group: Moving China's Air Transport Industry in a New Direction
By: William C. Kirby, F. Warren McFarlan and Tracy Manty
HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world-class... View Details
- October 2008 (Revised January 2010)
- Case
Airbus A380—Turbulence Ahead
By: Ananth Raman, William Schmidt and Vishal Gaur
Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the signals they may be sending about the company's outlook? View Details