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Show Results For
- All HBS Web
(2,264)
- People (8)
- News (507)
- Research (1,113)
- Events (7)
- Multimedia (33)
- Faculty Publications (806)
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry
- 20 Apr 2023
- Blog Post
Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job
Congratulations! After months of networking, interviewing, and sending out resumes, you’ve landed your next role. This is a huge accomplishment! Celebrate, rest, relax and show your gratitude to the people who helped you achieve this goal. Then, as day one in your new... View Details
- 17 Sep 2018
- News
Welcome to Retirement. Who Am I Now?
- September 2000 (Revised May 2001)
- Case
Gucci Group N.V. (A)
By: David B. Yoffie and Mary Kwak
Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case. View Details
Keywords: Growth and Development Strategy; Management Practices and Processes; Competitive Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Apparel and Accessories Industry
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (A)." Harvard Business School Case 701-037, September 2000. (Revised May 2001.)
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
this transition into general management." For new general managers—or just as likely in companies these days, senior functional managers who operate as part of an executive team or who have important cross-functional or... View Details
Keywords: by Martha Lagace
- 27 May 2022
- Blog Post
Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023
The Armed Forces Alumni Association (AFAA) is a student-led club on campus for service members and veterans from all military branches and nations. The AFAA mission is to help talented veterans transition out of the military to Harvard... View Details
- October 25, 2023
- Article
How to Bring an Outside CEO into the Family Business
By: Christina R. Wing and Rohit K. Gera
One of the challenges for a family-owned business is the transition to a non-family member as CEO — a transition most multigenerational businesses eventually face. Onboarding the new CEO is one piece of this challenge. To help make the onboarding successful, use a... View Details
Wing, Christina R., and Rohit K. Gera. "How to Bring an Outside CEO into the Family Business." Harvard Business Review (website) (October 25, 2023).
- 09 Mar 2023
- Blog Post
African American Student Union Spotlight on Joint Degrees
The HBS African American Student Union (AASU) strives to be an extended family for its members from the moment they decide to attend HBS, through the transition to second year, and beyond graduation. Here we profile two AASU members who... View Details
- 31 Jul 2017
- HBS Case
It’s Hard to Fix the Family Business Without Offending the Family
Transitioning to next-generation leadership in a family-run restaurant business is a tricky recipe. Credit: ansonmiao Harvard Business School case studies are often set in large corporations, where the wide range of problems encountered... View Details
- Career Coach
Lee Scott
Lee started her career in the nonprofit sector. She has spent the last few years transitioning into an impact investing role. She can provide advice on switching sectors and strategizing how to build out relevant skillsets. Work... View Details
- March 1995 (Revised April 1995)
- Case
NIKE Inc. in the 1990s (A): New Directions
By: Robert J. Dolan
Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details
Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)
- 31 Jul 2017
- News
It’s Hard to Fix the Family Business Without Offending the Family
- 22 Feb 2017
- Working Paper Summaries
Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective
- 28 Apr 2020
- Blog Post
HBS African American Student Union
transition to EC year and beyond graduation. Our current membership includes over 130 first years, second years and partners who engage in social events, cultural activities and academic and professional development workshops. New members... View Details
- April 2020
- Case
Apple Inc. in 2020
By: David B. Yoffie and Daniel Fisher
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new... View Details
Keywords: Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategic Positioning; Strategy; Information Technology; Competitive Strategy; Technological Innovation; Competitive Advantage; Product Positioning; Communication; Competition; Leadership; Strategic Planning; Computer Industry; Telecommunications Industry; Technology Industry
Yoffie, David B., and Daniel Fisher. "Apple Inc. in 2020." Harvard Business School Case 720-454, April 2020.
- 07 Nov 2023
- Blog Post
Get to Know the HBS Armed Forces Alumni Association
In honor of Veterans Day, we checked in with the HBS Armed Forces Alumni Association, the club on campus for student veterans. The mission of the Armed Forces Alumni Association (AFAA) is to help talented veterans transition out of the... View Details
- Career Coach
Kareem Stanley
Kareem enjoys helping students with making career transitions from the following industries: oil/gas/energy, industrials, construction/project management. Having been an oil & gas engineer before coming back to complete JD/MBA, Kareem... View Details
- Career Coach
Rachel Hoang
Rachel can assist students who are interested in pursuing a career in sports, media, and entertainment. She has experience working in a smaller entertainment technology company and a large media conglomerate and can help navigate the nuances of strategy and business... View Details
- 16 Dec 2021
- Blog Post
African American Student Union Spotlight on STEM
The HBS African American Student Union (AASU) strives to be an extended family for its members from the moment they decide to attend HBS, through the transition to second year, and beyond graduation. Here we profile four AASU members with... View Details