Publications

Article

In Mobile Advertising, Timing Is Everything

By: Sunil Gupta

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June 2019
Teaching Note

FundersClub: The Times They Are a-Changin'

By: Nori Gerardo Lietz

Teaching Note for HBS No. 218-032. View Details

May 2016
Case

OPET: Precision Marketing in Uncertain Times

By: Rajiv Lal, Esel Çekin and Eren Kuzucu

During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details

Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey

March 1996
Article

Track One Time Charges' Future Effects

By: David F. Hawkins

May 2010 (Revised September 2013)
Case

Friend Bank: The Time for Hope

By: Clayton S. Rose and Aldo Sesia

In 2010, Friend Bank was entering the fifth year of Hope Harris Johnson's ambitious 20-year growth plan to transform her family's one branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with... View Details

Keywords: Family Business; Financial Crisis; Banks and Banking; Growth and Development Strategy; Risk Management; Family Ownership; Competitive Advantage; Banking Industry; Alabama

June 2007 (Revised February 2008)
Case

Ericsson: Leading in Times of Change

By: Das Narayandas, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman

After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy... View Details

Keywords: Restructuring; Profit; Leading Change; Goals and Objectives; Managerial Roles; Organizational Change and Adaptation; Problems and Challenges; Sweden

September 2000 (Revised January 2001)
Case

Managing IBM Research in Internet Time

IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers. View Details

Keywords: Internet and the Web; Research and Development; Information Technology Industry

27 Oct 2008
News

Disruption, One Step at a Time

03 Dec 2008
News

Google Gears Down for Tougher Times

18 Aug 2011
News

Best Leadership Books of All Time

03 Oct 2020
News

Leading with Agility in a Time of Colliding Pandemics

04 Jan 2016
News

Taking Time Out for a Challenge

approved a strategic plan for the next three years, as Sierra Leone works to build more resilient systems.” Back at HBS for the 2015–2016 academic year, Manning says she’s grateful her advisors and the doctoral program office supported her decision to work full View Details

Keywords: ebola; Ambulatory Health Care Services; Health, Social Assistance

02 Jun 2015
News

Long Days and Flexible Time Stall Women’s Careers

03 Dec 2012
News

When Time is of the Essence, Try “Extreme Productivity”

Article

Describing Wait Time Bottlenecks for ED Patients Undergoing Head CT

By: Jonathan G. Rogg, Robert S. Huckman, Michael Lev, Ali Raja, Yuchiao Chang and Benjamin White

Study objectives: Facing increased utilization and subsequent capacity and budget constraints, EDs must better understand bottlenecks and their effect on process flow to improve process efficiency. The primary objective of this study was to identify bottlenecks in... View Details

Keywords: Health Care; Bottleneck; Health Care and Treatment; Operations; Health Industry; United States

April 1991
Article

Winning Pricing Methods for Tough Times

By: S. A. Greyser

Keywords: Price

April 2022 (Revised August 2024)
Case

Andonix: Building Businesses in Turbulent Times

By: Lynda M. Applegate and Ankita Panda

June 2021
Article

Deals in the Time of Pandemic

By: Guhan Subramanian and Caley Petrucci

The COVID-19 pandemic has brought new attention to the period between signing and closing in M&A transactions. Transactional planners heavily negotiate the provisions that govern the behavior of the parties during this window, not only to allocate risk between the... View Details

Keywords: Takeovers; COVID-19; Material Adverse Effect; Mergers and Acquisitions; Health Pandemics

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