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Show Results For
- All HBS Web
(300)
- People (4)
- News (65)
- Research (200)
- Events (1)
- Multimedia (1)
- Faculty Publications (151)
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
furnishings and home entertainment will hold up well, as uncertainty prompts us to stay at home but also stay connected with family and friends. Now may be the time to drop your weaker distributors and upgrade your sales force. 3.... View Details
Keywords: by John Quelch
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global View Details
- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
of the event. Are we talking about figure skating, a sport whose artistry and excitement regularly attract huge television audiences (including many women viewers), or bobsledding, which normally attracts little attention in the United... View Details
- 01 Feb 1998
- News
Running Up the Score
industry as another catalyst was gathering critical mass: the dynamic pairing of television and sports. Neil R. Austrian (MBA '68), president of the National Football League, explains: "The 1958 Colts-Giants overtime game was the NFL's... View Details
Keywords: Garry Emmons
- 28 May 2019
- News
What I Do: Gordon Medenica (MBA 1979)
state agency. “Mega Millions is run as a consortium by 11 member states: Georgia oversees the televised drawings, for example, while Virginia handles the money transfers between states, based on where the winner lives. That’s carried over... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for View Details
Keywords: by Martha Lagace
- 15 Nov 2011
- News
750 World Wonders and counting
bright blue feet,” he says. “It’s the one place on earth where you feel like you’ve travelled back one million years in a time machine.” Main Wilson attributes his energy and inspiration to his father, Dennis Main Wilson, a well-known radio and View Details
- Profile
Jackie Burgos
desire to see more diverse characters and story lines on Television. At HBS, the Career Services office has been especially supportive of Jackie’s ambition to further continue her success in the Media and Entertainment industry. “I use... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details
- 01 Sep 2003
- News
Going Down Easy
show (Sundays at 4:30 p.m.) shuns an “overheated” approach. “It doesn’t constantly remind people what a good idea it is to be watching this television show.” View Details
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
Nobody understands the power of Twitter better than Seattle Seahawks cornerback Richard Sherman. In a now-infamous television interview in January after a National Football League playoff game, Sherman briefly ranted against rival Michael... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also published romance novels, science... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
motto, "citius, altius, fortius" (faster, higher, stronger). In addition, the Olympics are an event-filled entertainment package, launched by the spectacle of the Opening Ceremonies, which drew a record 40.7 million viewers in... View Details
- 14 May 2013
- First Look
First Look: May 14
entertainment: building a business around blockbuster products-the movies, television shows, songs, and books that are hugely expensive to produce and market-is the surest path to long-term success. Along the way, I reveal why View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
Nickelodeon and Univision. "We know," O'Reilly observes, "that other entertainment and sports interests are competing for these groups and that we can never rest on our laurels." Innovation can mean basics like reducing parking and... View Details
- 01 Mar 2017
- News
Lego Stays on Script
approach, in essence, was true to the spirit of Lego’s brand. According to Moynihan, there’s a reason for all of those figures that Lin asked (and was granted permission) to play with in his movie, from Wonder Woman to C-3PO: “Given the way the media and View Details
Keywords: Julia Hanna
- 01 Mar 2006
- News
The Producers
who volunteers to teach dance in the New York City public schools. “I want to make movies that are entertaining and commercially successful but also have the potential to change someone’s outlook on life and make a difference in a good... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
watched quietly as the finalists defended earth from pixelated aliens on their television screens. “‘Fweep, fweep, fweep,’ went the lasers. ’Krch, krch, krch,’ went the doomed invaders,” the Associated Press reported from one of the... View Details
- 29 Apr 2014
- First Look
First Look: April 29
ambitions. Purchase this case: http://hbr.org/product/novartis-leading-a-global-enterprise/an/413096-PDF-ENG Harvard Business School Case 414-028 Man Jit Singh at Sony Entertainment Television (A) Explores... View Details
Keywords: Sean Silverthorne