Publications

June 2025
Teaching Note

To Found or to Cofound? That Is the Question

By: Christina Wallace and Stacy Straaberg

Teaching Note for HBS Case No. 824-034. Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the... View Details

Keywords: Business Startups; Decisions; Partners and Partnerships; Entrepreneurship; Technology Industry; Technology Industry; Technology Industry; United States

June 2010 (Revised June 2011)
Case

U.S. Department of Energy & Recovery Act Funding: Bridging the "Valley of Death"

By: Michael J. Roberts, Joseph B. Lassiter III and Ramana Nanda

The case focuses on the U.S. Department of Energy (DOE) and the $38 billion of stimulus funding the DOE received to encourage clean tech. They focus on "bridging the valley of death" (i.e., helping young, innovative companies finance technically risky and very capital... View Details

Keywords: Entrepreneurship; Financing and Loans; Government and Politics; Innovation and Invention; Programs; Business and Government Relations; Climate Change; Green Technology Industry; Green Technology Industry

24 Jan 2024
Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

quality. William Boeing created the commercial aviation industry. For the next century, Boeing was the leading producer, based on its excellence in aircraft design and safety. Boeing’s problems today date back to former CEO Philip Condit,... View Details

Keywords: by Bill George; Air Transportation; Transportation; Aerospace

30 Nov 2021
Cold Call Podcast

TikTok: Super App or Supernova?

Keywords: Re: Jeffrey F. Rayport; Technology

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

July 2011 (Revised August 2011)
Supplement

Renewing GE: The Africa Project (B)

By: David A. Thomas and Stephanie J. Creary

This case continues the story of the evolution of GE's business initiatives Africa. Between November 2010 and March 2011 several significant structural changes and leadership appointments were announced at GE, which reflected the company's commitment to global growth... View Details

Keywords: Organizational Change and Adaptation; Restructuring; Multinational Firms and Management; Developing Countries and Economies; Consumer Products Industry; Hong Kong; Africa; Republic of Ireland

October 2003 (Revised January 2005)
Case

Shared Decision Making

By: Richard M.J. Bohmer, Karen Sepucha and Laura Feldman

The Foundation for Informed Medical Decision-Making has created an interactive videodisc system that provides patients with customized support regarding medical treatment or screening decisions when they face a choice between two equally effective courses of action.... View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Health Care and Treatment; Innovation Strategy; Technological Innovation; Product Marketing; Distribution Channels; Production; Partners and Partnerships; Research and Development; Information Technology

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Technology Industry; Technology Industry; United States; Massachusetts

23 Jan 2007
First Look

First Look: January 23, 2007

technologies and partners. Focuses on the partnership tensions between global firms and local family-dominated conglomerates. Addresses new venture financing in an asset-intensive business through the assembly of strategic contracts. More... View Details

Keywords: Martha Lagace

October 2007 (Revised April 2009)
Case

TH!NK: The Norwegian Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details

Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Green Technology Industry; Green Technology Industry; Europe; Norway

26 Mar 2024
Research & Ideas

How Humans Outshine AI in Adapting to Change

is that we can do many things. We're pretty flexible. And this is, of course, of immense commercial value as well. Our research shows that a key ingredient that makes us flexible is having a notion of the ‘self,’ and we concretely show... View Details

Keywords: by Rachel Layne; Technology; Technology

30 Nov 2021
Interview

TikTok: Super App or Supernova?

By: Jeffrey F. Rayport and Brian Kenny

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details

Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media

September 2023 (Revised June 2024)
Case

Kaspi.kz: Building Trust through Innovation

By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner

This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details

Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry

January 2000 (Revised March 2004)
Case

Officenet (A): Making Entrepreneurship Work in Argentina

Describes the creation and financing of Officenet, an office supply distributor in Argentina. The company serves the business-to-business market through a catalog (combined with phone orders) and also through an Internet-based catalog. Officenet is a pioneer in both... View Details

Keywords: Internet and the Web; Entrepreneurship; Business Startups; Growth and Development Strategy; Consumer Products Industry; Distribution Industry; Argentina

08 Oct 2013
First Look

First Look: October 8

or times of high uncertainty. Finally, we show that ignoring the dynamics of expected returns can produce large valuation errors. Download working paper: http://ssrn.com/abstract=2182628 How Major League Baseball Clubs Have Commercialized... View Details

Keywords: Sean Silverthorne

May 2022
Supplement

Borusan CAT: Monetizing Prediction in the Age of AI (B)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details

Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East

March 2018 (Revised July 2018)
Case

Cadre

By: Thomas R. Eisenmann, Scott Duke Kominers and David Lane

Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a... View Details

Keywords: ＂Cadre,＂; Entrepreneurship; Market Design; Digital Platforms; Strategy; Internet and the Web; Private Equity; Financial Services Industry; Real Estate Industry; United States