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Publications

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  • All HBS Web  (369)
    • People  (1)
    • News  (145)
    • Research  (150)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (69)

Show Results For

  • All HBS Web  (369)
    • People  (1)
    • News  (145)
    • Research  (150)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (69)
← Page 13 of 369 Results →
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern marketing is more than just selling. It involves the... View Details
Keywords: by John Quelch; Advertising
  • 01 Feb 1999
  • News

All in the Family

a Business—Earl Graves & Black Enterprise A Taste of Tradition—Kenzaburo Mogi & Kikkoman READ MORE Moving Mountains—Kathy Barco & Barco-Duval Engineering Minding Families' Business—Philippe de Gaspé Beaubien & the Institute for Family... View Details
Keywords: Marguerite Rigoglioso
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

were of better quality and more reliable than competing goods. He knew many people, including retailers, did not trust bottled food. Its taste was not consistent and it frequently spoiled. In 1870, he did not have a laboratory in which to... View Details
Keywords: by Nancy F. Koehn
  • 13 Apr 2023
  • Blog Post

Grolsch Brewing Company: Drink Sustainably

city of Enschede, our group of students heard about the beer company’s corporate sustainability initiatives, saw these initiatives in action during our brewery tour, and then got to taste their results in an on-site beer sampling. Their... View Details
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
  • 01 Sep 2024
  • News

Action Plan: Yes, Chef!

make it interesting, chop an onion, add a little garlic and a few chili flakes, sauté that in olive oil, and add the tomato sauce. Then cook the pasta and toss it in there. And put a lot of parmesan in it. Parmesan makes everything taste... View Details
Keywords: Christine Speer Lejeune
  • 01 Sep 2012
  • News

Hierarchy's Last Stand

rewards without having to wait might well herald an end to this situation. The bad news for status-seekers: People hungry for power might have to eat crow. Or at least develop a taste for humility. The good news: Leaders who are willing... View Details
Keywords: Rosabeth Moss Kanter; Corporate Services
  • 01 Jun 2014
  • News

Chili recipes

barely ajar and cook, stirring occasionally until meat is completely tender, 2 1/2 to 3 hours. Alternatively, stew can be cooked in a 200° to 250°F oven with the lid of the Dutch oven slightly ajar. Season liquid to taste with salt and... View Details
  • 01 Sep 2017
  • News

A Jolt for the African Coffee Industry

to sit down, work, use Wi-Fi.” He unabashedly cites a “Starbucks-like feel” as the objective, although some essential parts of that experience may take even longer to develop than a taste for coffee. It’s unusual in Nigeria to offer only... View Details
Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade
  • 16 Jun 2020
  • Blog Post

Delivering Solutions During a Crisis with Hans Kristian Furuseth (MBA 2019)

0-120 employees across nine countries in only six months. This experience in the beauty sector translated well to the needs of Zalando, an e-commerce beauty and fashion company, that later brought Furuseth on as Head of UK and Head of Nordics. It was at Zalando that... View Details
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

those that give them a little taste of luxury at a reasonable price. "It's an affordable luxury," he said of his company's beauty products. "Do you have thirty-two dollars in your pocket for a tube of moisturizer? Every day... View Details
Keywords: by Julie Jette; Consumer Products
  • 26 Aug 2020
  • Blog Post

Two sides, same coin: How I left the Bay Area as an operator and returned as an investor

ECs (second year students) are welcome to apply. Here were some of the highlights: Getting clarity on professional goals: At its core, this program is meant for students to get a taste of day-to-day VC life. Jeff always advised us to be... View Details
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

businesses, I’ll let Speed Trap’s content speak for itself. With respect to the book’s conservative tone, I do think I was reflecting the Zeitgeist. If you are skeptical, read Michael Lewis’s 2002 New York Times Magazine article “In Defense of the Boom.” Lewis writes,... View Details
Keywords: by Thomas R. Eisenmann; Technology
  • 03 Oct 2024
  • Blog Post

Van den Ende Rozen

everything from temperature to light intensity and humidity. Machines assist a small production team that cuts and bundles roses for sale. Image source: the authors Once cut, the flowers are handled differently depending on the tastes of... View Details
  • 22 Oct 2018
  • News

Capital Murder

actually made me better at my “day job,” so to speak. Working in the entertainment industry, we’re interacting all the time with actors, writers, producers, and directors. I wouldn’t put myself in the same league, but having a small taste... View Details
Keywords: Julia Hanna
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

trade press. Reasons for the discrepancy are discussed. Download the paper: http://www.hbs.edu/research/pdf/09-044.pdf Taste Heterogeneity, IIA, and the Similarity Critique Authors:Thomas J. Steenburgh and Andrew Ainslie Abstract The... View Details
Keywords: Martha Lagace
  • 19 Apr 2004
  • Research & Ideas

Ground-Floor Opportunities for Retail in India

however, offers a different model that consumers are beginning to embrace. "Our outlets encourage browsing and we sell at a fixed price." Jain cited a challenge familiar to any retailer in any country: difficulty managing inventory in a market where View Details
Keywords: by Julia Hanna; Consumer Products; Retail
  • 24 Jan 2018
  • Blog Post

10 Reasons Why HBS Peek Weekend was worth the trip across the pond - a british perspective

has motivated us both to apply to HBS for an MBA in the future. Having experienced a small taste of what life at HBS is like has left a lasting impression on us both. We hope that being back in the classroom at HBS discussing complex... View Details
  • 01 Dec 2020
  • News

Quantum Leap

says. “We want to make it easier for software engineers to use these machines and to get good results from them, even when they’re still in this early stage.” The goal is to help R&D departments get a taste of quantum value while reducing... View Details
Keywords: Jen McFarland Flint; Computer and Electronic Product Manufacturing; Manufacturing
  • 08 Dec 2014
  • Research & Ideas

A Manager’s Guide to International Strategy

the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its "known" product line: In... View Details
Keywords: by Julia Hanna
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