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- All HBS Web (582)
- Faculty Publications (114)
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- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
on Snap: two with buy recommendations, six with holds, and six with sells. When the “IPO quiet period” expired three weeks later, 16 more analysts—who worked at firms that were underwriters for the IPO—issued recommendations: 10 with buy and six with hold, with View Details
Keywords: Dina Gerdeman
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million,... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
by the bevy of choices and model numbers like "XPS 15x" and "VPCSB190X." But at Apple, they have only two aptly named laptop choices: the MacBook Air, which is lightweight and geared toward consumers, and the MacBook Pro, which is View Details
Keywords: by Carmen Nobel
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
closely to your customers and revise your market segmentation assumptions. Assess your target customers' trust in your brand. Clearly, trust in financial services brands has taken a beating. Many well-known brands like Merrill Lynch will... View Details
- 18 Nov 2014
- First Look
First Look: November 18
http://www.hbs.edu/faculty/Publication%20Files/Teixeira%20et%20al%20(2014)%20Television%20Advertising%20and%20Online%20Shopping_7d5c54e1-fd1b-4dcc-bd41-06e2978d4f23.pdf Working Papers The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S.... View Details
Keywords: Sean Silverthorne
- 09 Mar 2010
- First Look
First Look: March 9
International Conference on Financial Cryptography and Data Security (forthcoming) Abstract We describe a method for identifying "typosquatting," the intentional registration of misspellings of popular web site addresses. We estimate that at least 938,000... View Details
Keywords: Martha Lagace
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
addresses interventions that firms, governments, and other parties deploy to shape household financial outcomes: education and information, peer effects and social influence, product design, advice and disclosure, choice architecture, and interventions that directly... View Details
Keywords: Dina Gerdeman
- 18 Nov 2008
- First Look
First Look: November 18, 2008
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=609043 New Century Financial Corporation Harvard Business School Case 109-034 After years of rapid growth and stock price appreciation, New Century... View Details
Keywords: Martha Lagace
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
executives need to figure out how the product, labor, and capital markets work—and don't work—in their target countries. This will help them understand the differences between home markets and those in developing countries. In addition,... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
forces, but patterns over time and how markets move and customers buy. They may not know your specific market details or the intimate buying patterns of your target customer, but as Bob Mason, managing partner of Project11 says, “We often... View Details
Keywords: by Julia Austin
- 04 Apr 2017
- First Look
First Look at New Research, April 4
political participation and interest while improving representation of all groups. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52460 December 2016 Strategic Management Journal Through the Mud or in the Boardroom: Examining Activist Types and Their... View Details
Keywords: Sean Silverthorne
- 06 Feb 2006
- Research & Ideas
The Trouble Behind Livedoor
cleverest of the stock splitters, as it recognized that a high post-split stock price would allow the firm to complete stock financed acquisitions. As long as investors in the target company were willing to... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low... View Details
Keywords: Martha Lagace
- 20 Sep 2011
- First Look
First Look: September 20
53 African countries. Management also plans to open a 2,000-bed hospital in the Cayman Islands to provide underinsured Americans with tertiary care procedures at 40% below U.S. prices, thereby bringing Dr. Shetty's model of compassionate care at affordable View Details
Keywords: Sean Silverthorne
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and quality were managed so that... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
requirements. Because Teradyne did not have to satisfy aggressive short-term revenue expectations, the product architecture could be built around the price point demanded by the cost-sensitive customers in its View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
at times in the form of subsidies. For example, Amazon provides discounts on its e-reader prices for customers who agree to receive targeted ads from Amazon and third-party sellers on their devices. Higher... View Details
- 08 Nov 2016
- First Look
November 8, 2016
contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that... View Details
Keywords: Sean Silverthorne
- 14 Aug 2007
- First Look
First Look: August 14, 2007
activism are high for the subset of targets that are acquired ex-post, but not detectably different from zero for targets that remain independent a year after the initial activist request. Announcement... View Details
Keywords: Martha Lagace