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  • 01 Sep 2008
  • News

The Levitt Brand

program’ systematically to improve the efficiency of marketing beyond the borders of the home country. Instead, he shouts: ‘Wake up!’ ” Throughout his career, in different ways, Levitt kept shouting. When HBS Dean John McArthur appointed... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 30 Jan 2018
  • First Look

January 30, 2018

entrepreneurs as they pursue impact or scale, or both. In our framework, scale can be interpreted at two levels: either as operational efficiency, which is achieved by minimizing unit costs, or expanding reach to cover a large proportion of the View Details
Keywords: Sean Silverthorne
  • 13 Oct 2015
  • First Look

October 13, 2015

collectivism) than do female stereotypes. In Studies 1 and 2, using different measures, Americans rated men as less collectivistic than women, whereas Koreans rated men as more collectivistic than women. In Study 3, bicultural Korean Americans who completed a survey in... View Details
  • 11 Feb 2014
  • First Look

First Look: February 11

its effect was quantitatively dominated by inequality-raising effects of population growth. The land distribution program lowered landlessness, but this was partly offset by targeting failures and induced increases in immigration.... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2016
  • First Look

December 13, 2016

impact on discriminatory behavior. Smart choices and transparent experimentation can create markets that are both more efficient and more inclusive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51982 Selection and... View Details
Keywords: Carmen Nobel
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

and Efficiency in the Market for IP Addresses Authors:Edelman, Benjamin, and Michael Schwarz Abstract We consider market rules for the transfer of IP addresses, numeric identifiers required by all computers connected to the Internet.... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

selection for treatment—now allow manufacturers to target smaller populations. Taken together, these changes raise doubts about whether the ODA encourages the development of products that otherwise would not have been brought to market—or... View Details
Keywords: Dina Gerdeman
  • 15 Nov 2016
  • First Look

November 15, 2016

coverage with minimal overlap, determines the role and scope of each brand in the portfolio, and designs a strategic, logical, and efficient brand architecture that knits the brands together into an interdependent system. Done well, it... View Details
Keywords: Sean Silverthorne
  • 11 Oct 2016
  • First Look

October 11, 2016

across countries and not target only premium tiers? Will the takedown request lead to other artists considering a defection from the service, and if so, what can Spotify's executives do to prevent others from leaving? And, as it is only a... View Details
Keywords: Sean Silverthorne
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

efficient and higher quality. After I left McKinsey, I went to GE, where those two ideas came together. I saw the way that GE was doing high stakes face-to-face negotiations for materials, things like metal components, plastic components,... View Details
Keywords: by Staff; Web Services; Technology
  • 19 Apr 2011
  • First Look

First Look: April 19

businesses. Gemini's target investment size was between $4 million and $6 million, and a typical portfolio company had revenue of between $8 million and $30 million. In early 2010, Gemini was completing the investment of Gemini's Fund IV,... View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

ambidexterity, the ability of a firm to simultaneously explore and exploit, enables a firm to adapt over time. In this paper we review and integrate these comparatively new research streams and identify a set of propositions that suggest how ambidexterity acts as a... View Details
Keywords: Martha Lagace
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

media, notably Twitter, to generate grassroots support around his call to make America great again. Effective communications and wise targeting of resources against key voter segments, notably in swing states, were equally important in... View Details
Keywords: by Christina Pazzanese
  • 14 Mar 2019
  • News

The Merchant of Osaka

sound like a throwback way of delivering care, but paired with a few critical 21st-century upgrades—technology-enabled efficiency and patient-centered design—this community-based care model may represent one of Japan’s best hopes for the... View Details
Keywords: Health, Social Assistance
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

depth against scope of MSP functions. Download the paper: http://www.hbs.edu/research/pdf/09-115.pdf Proprietary vs. Open Two-Sided Platforms and Social Efficiency Author:Andrei Hagiu Abstract This paper identifies a fundamental economic... View Details
Keywords: Martha Lagace
  • 20 Dec 2016
  • First Look

December 20, 2016

securities to retail investors. We focus on a large market of investment products targeted exclusively at households: retail-structured products in Europe. We hypothesize that banks strategically use product complexity to cater to... View Details
Keywords: Carmen Nobel
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

Encourages readers to think about the impediments to energy efficiency in the buildings sector and the ways in which entrepreneurs can profitably surmount the obstacles. Purchase this case:... View Details
Keywords: Martha Lagace
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

Heart Harvard Business School Case 507-025 The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western... View Details
Keywords: Sean Silverthorne
  • 21 Dec 2010
  • First Look

First Look: December 21

http://www.hbs.edu/research/pdf/11-058.pdf   Cases & Course MaterialsRed Lobster David E. Bell and Jason RiisHarvard Business School Case 511-052 Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an... View Details
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

good results, particularly if financial and other incentives are tied to these results and commitments are in terms of future goals and targets. This was the case at Natura and UTC; both companies were candid about whether or not past View Details
Keywords: by Martha Lagace