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- All HBS Web (656)
- Faculty Publications (166)
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- 10 Feb 2009
- First Look
First Look: February 10, 2009
b01/en/common/item_detail.jhtml?id=709023 Marks and Spencer: Plan A Harvard Business School Case 509-029 Marks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called... View Details
Keywords: Martha Lagace
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
made-in-Japan products and concepts to Godiva’s other markets. How could Chouchan keep the momentum and sustain Godiva Japan’s top-line and bottom-line growth going forward? Would he be able to keep the balance between aspirational and... View Details
Keywords: by Sean Silverthorne
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
Sachs started the 10,000 Small Businesses program to help small businesses in the United States by providing education and a network of support—at no cost —and access to capital. It required the firm to create a new business ecosystem with a wide variety of partners... View Details
Keywords: Dina Gerdeman
- 07 Oct 2014
- First Look
First Look: October 7
the Multiple Myeloma Research Foundation What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge... View Details
Keywords: Sean Silverthorne
- 14 Aug 2012
- First Look
First Look: August 14
programs were specific enough to Buro Happold's needs and relevant to the firm's culture. The first two programs were a big success, and the firm expanded the training offerings under the Archimedes banner. The case ends with a client, a Middle Eastern View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake... View Details
Keywords: Carmen Nobel
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
investors speculate, even mild diagnostic distortions generate substantial bubbles. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55653 Relative Performance Transparency: Effects on Sustainable Choices By: Buell,... View Details
Keywords: Dina Gerdeman
- 28 Apr 2015
- First Look
First Look: April 28
sustainably and building on its existing competitive advantage. The case gives students the opportunity to explore how a small- or medium-sized privately owned company can leverage its strengths and innovate while grappling with the... View Details
Keywords: Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
field study of a young company in the sustainable cities industry. We examine how company founders, facing the high ambiguity inherent in very early phases of a new industry, formed a strategic goal. Our... View Details
Keywords: Sean Silverthorne
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
government than residents who received no transparency at all. Study 3 leveraged proprietary data from a mobile phone application developed by the city of Boston through which residents can submit service requests; the city’s goal was to... View Details
Keywords: Dina Gerdeman
- 13 Jan 2015
- First Look
First Look: January 13
highlight the traits of cities (e.g., size, industrial diversity) that theoretical and empirical work link to innovation, and we discuss factors that help sustain these features (e.g., the localization of... View Details
Keywords: Sean Silverthorne
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
face of public transportation in cities and smaller communities? HBS professor Benjamin G. Edelman weighs the benefits and opportunities for entrepreneurs and for society. "Right now, the field is wide open," he says. TOP 5... View Details
Keywords: by Staff
- February 2022 (Revised September 2022)
- Case
Lilium: Preparing for Takeoff
By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details
Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Air Transportation Industry; Green Technology Industry; Transportation Industry; Travel Industry; Germany; Munich; Brazil; United States; Florida
Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022. (Revised September 2022.)
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
project teams at a prominent design firm revealed two distinct helping processes, both characterized by deep, sustained engagement that far exceeds the brief interactions described in the helping literature. Such deep help consisted of... View Details
Keywords: Sean Silverthorne
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
Kanter, 2009; Porter & Kramer, 2011). Particularly striking is the marked growth of social enterprises, which adopt a social mission as their principal objective but sustain themselves through commercial activities (Battilana and Lee,... View Details
Keywords: Carmen Nobel
- 19 May 2009
- First Look
First Look: May 19, 2009
investors that his new venture could warrant sustainable growth and profitable returns. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808164 An Introduction to Consumer Credit Harvard Business School Note... View Details
Keywords: Martha Lagace
- 12 Jan 2010
- First Look
First Look: Jan. 12
Turkey, where Abraham first heard the call to "go forth." It passes through some of the world's most revered cultural, historical, and holy sites, ending in the city of Hebron/Al-Khalil at the tomb of Abraham. With Abraham as a... View Details
Keywords: Martha Lagace
- 09 Feb 2016
- First Look
February 9, 2016
experiencing destabilizing social and political pressures. If successful, the CCP will forge a new path of urbanization, building cities before recruiting urban citizens. The process, however, entails possibilities of yet other social... View Details
Keywords: Sean Silverthorne
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
heart of the enterprise. And that's what I found. For companies like IBM and Procter & Gamble, this is definitely at the heart of the enterprise. The Japanese company Omron has sustained itself since its founding on principles and on... View Details
Keywords: by Sean Silverthorne
- 09 Jan 2006
- Research & Ideas
Rebuilding Commercial Real Estate
investments during the first six months of this year. The new, public nature of the commercial real estate market thrives on information, once a precious commodity, now an industry fixture sustained by legions of analysts. "When I... View Details