Strategic Military Effect - Publications - Faculty & Research

01 Mar 2016
News

Alumni and Faculty Books for March 2016

Alumni Books The Crimson Emperor: A Tale of Imperial Byzantium by Wim Baren, i.e., Barry Wemple (MBA 1973) (Amazon Digital Services) In this romantic tale, a weapon-maker’s son becomes a deadly warrior and military commander, rising to... View Details

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

performance, and strategize your growth plan. As a young company, this is valuable. It wasn’t until we were ‘in the tank’ that it all felt real, and absolutely nothing beats the feeling of the first Shark putting in an offer. Smith: “The... View Details

17 Feb 2015
News

The First Five Years: Justin Pasquariello (MBA 2010)

specifically, the marketing insight that customers care much more about product benefits than they do about product attributes, is very relevant as we talk about what we do and what we are learning. This insight also informs my strategic... View Details

Keywords: Health, Social Assistance

13 Mar 2018
News

Leadership Lessons from the “Lone Survivor” Mission

was that decision received? Brady: It was mixed. Some of the more experienced soldiers knew that this was a very risky endeavor, and that we had to be strategic about how we thought about this opportunity. And we didn't want to compound... View Details

01 Jun 2018
News

The Long Run

persistence in offering SARA’s hard data—and solutions—to craft effective legislation. Langford is a frequent presence at Georgia’s state capitol, working to influence policy addressing the opioid epidemic. “We’re going to be running... View Details

Keywords: Julia Hanna; photographed by Melissa Golden

01 Jun 2008
News

Kash Rangan

what benefits did they get? And then the even bigger question beyond cost efficiency and effectiveness is, what impact did the organization have? Granted it is very complex to get all the way to that level, but even signposts along the... View Details

Keywords: Roger Thompson; Finance

28 May 2019
News

Alumni and Faculty Books for June 2019

method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges, the authors provide 30 detailed, real-world examples to transform the way you approach problems and take you to... View Details

01 Oct 1996
News

Leading In a New Era

challenge facing today's business leaders is threefold. While the old strategy-structure-systems doctrine was very effective at allocating capital, he explains, it has proven a constraint as companies try to manage information, knowledge,... View Details

Keywords: Nancy O. Perry

01 Apr 1996
News

Stewards of the Seventh Generation

widely used would reduce the amount of fossil fuel we ultimately burn. Taken together, these developments perhaps serve as a snapshot of the environmental landscape today. On the one hand, scientific indicators continue to warn of the long-term View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

30 Nov 2017
News

Happy Meals (Are Here Again)

data impacting strategy, Cunningham notes, allowing her to see the cause and effect almost in real time. “I can look at the trade implications, the service time and labor hour implications, and implications for our customer satisfaction... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

01 Jun 1996
News

Class Acts

serve on a team that consolidated and restructured student-run concessions. After graduation, Lyon intends to keep a hand in Uncle Dave's Kitchen as a member of the company's board while remaining in the Boston area as a strategic planner... View Details

Publications