Step Processes - Publications - Faculty & Research

07 Aug 2013
What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

were quite eloquent. Aim asked: "So, I need to make a proposal to my girlfriend. What should I use to make the correct decision? Intuition or regression analysis?" Paulina Czentor added: "And going one step further, let... View Details

Keywords: by James Heskett

17 Mar 2015
First Look

First Look: March 17

their strategy? How should Aegon Asset Management include the integration of EGS factors in its investment processes and engagement with portfolio companies? What should the next step be? Purchase this case:... View Details

Keywords: Sean Silverthorne

31 May 2011
Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

suppliers in as many countries before it lands in the hands of the final assembler. "The sequential, multicountry production model is what dominates now, and it's a model where little bits of value get added here or there and it's hard to see country of origin. It... View Details

Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

by 2010, this process can still continue for a number of years. But the downside is that without improvements in competitiveness, Vietnam will ultimately remain stuck at the level of prosperity given by low value-added, labor intensive... View Details

Keywords: by Christian Ketels

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

budget to influencer marketing. Overall, Zhang hopes the research will encourage marketers to “take a step back” when measuring success. They should look beyond easy clicks to consider influencer reputation as part of their advertising... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

15 Dec 2003
Research & Ideas

The New Global Business Manager

by those three views at the table, and create the process for its debate and resolution. The role of top management is to create channels of engagement and the forums for interaction to facilitate that process, and to put a thumb on the... View Details

Keywords: by Cynthia Churchwell

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

24 Nov 2003
Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

capital to the best ideas, weeding out the bad ones. Investors have the challenge of sorting through the overwhelming number of ideas to discern the good ones, a process compared to finding a needle in a haystack. They often lack the... View Details

Keywords: Re: Robert S. Kaplan & Krishna G. Palepu

07 Jun 2004
Research & Ideas

What Drives Supply Chain Behavior?

supply chain problem space to include, among other things, the assignment of roles and decision rights among the coordinating partners, the selection of partners, the design of incentives, and the design of processes to monitor... View Details

Keywords: by Sarah Jane Johnston

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

were multiple dimensions as I read the case. You mentioned it’s part of a new course. Explain a little bit your thought process about how this would help you achieve what you were trying to in the course. A: Sustainability is a very... View Details

Keywords: by Brian Kenny; Fashion

30 Oct 2012
First Look

First Look: October 30

draft FY 2010 plans that together added up to firm-wide revenues of only $53 million, a growth rate of negative 10.2%. The preceding years of rapid growth had been successful but challenging, and a thorough review of the firm's culture, systems, structure, and View Details

Keywords: Sean Silverthorne

04 Mar 2020
Research & Ideas

How Schmoozing with the Boss Helps Men Get Promoted

has,” says Harvard Business School Assistant Professor Zoe B. Cullen, who coauthored the paper with Ricardo Perez-Truglia of the University of California, Anderson. Some companies have taken steps to break down barriers for women in the... View Details

Keywords: by Dina Gerdeman

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

Clinton's “Stronger Together” is also inclusive but it evokes process, not that process isn't important, but the desired outcome is much less clear. Good marketers know that, if you don't position your brand clearly, your competitors will... View Details

Keywords: by John A. Quelch

02 Mar 2010
First Look

First Look: March 2

with these historical accounts. This paper, by examining the resource allocation process closely, identifies a specific set of circumstances in which intervention by top management is critical to a firm's ability to adopt new ways of... View Details

Keywords: Martha Lagace

01 Jun 2022
What Do You Think?

Is Stakeholder Management Facing New Headwinds?

1984 book by Edward Freeman. Roland Marchand may or may not have helped the notion along when he wrote about it as an element of the “corporate soul.” Wikipedia provides one notion of how the concept works in practice: “Stakeholder management is a four-step View Details

Keywords: by James Heskett

14 Jul 2003
Research & Ideas

Understaffed and Overworked: What Now?

rate as must-do's entirely on your own, Andrus says. "After I go through this process myself, I go see my boss to make sure I'm aligned with him and with his stakeholders. You have to learn to be open and to listen to how your boss... View Details

Keywords: by Paul Michelman

05 Nov 2021
Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

pon can refer not only to monetary but also human and social capital, implying that money, labor and talent can all come together to achieve a common goal for all. Shibusawa wanted the companies he founded to prosper financially, yet he saw them as part of a broader... View Details

Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Retail

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

friend, more workers are scaling back, stepping away, or choosing alternative professional opportunities that help them balance these demands. Companies that ignore this emerging crisis risk losing their hardest-to-find and highest-paid... View Details

Keywords: by Danielle Kost; Health

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

models cannot predict. COVID-19 events deliver surprises daily to many organizations, so the decision-making process that responds to rapid change is as important as the decision itself. Agile leaders promote a move in mindsets that... View Details

Keywords: by Sean Silverthorne

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

practice. “We propose to step back and ask how we can best integrate machine learning to solve previously untenable marketing problems facing real companies?” Combining man and machine A product of the 11th Triennial Invitational Choice... View Details

Keywords: by Kristen Senz

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