Publications

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09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Business School Case 519-010 DayTwo: Going to Market with Gut Microbiome DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized... View Details

Keywords: Dina Gerdeman

February 2024
Case

Nuwa Capital: Investing During Uncertainty

By: Paul A. Gompers and Fares Khrais

Nuwa Capital (Nuwa) was a venture capital firm based in Dubai in the United Arab Emirates and Riyadh in Saudi Arabia. The business was founded in 2020 by Khaled Talhouni and his partners Sarah Abu Risheh, and Stephanie Nour Prince (they were later joined by Nitin Reen... View Details

Keywords: Corporate Entrepreneurship; Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; Decisions; Middle East; Saudi Arabia; United Arab Emirates; Dubai; Bahrain

General Partner, Flybridge Capital Partners

Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

Jeffrey J. Bussgang is a Senior... View Details

July 2019 (Revised March 2020)
Case

At-Bay Cyber Insurance

By: Marco Di Maggio and David Lane

At-Bay was a cyber insurance startup that offered companies coverage against a wide array of cyber risks—exposure to which the firm was able to quickly assess and price on the basis of technical expertise that traditional insurance carriers lacked. In mid-2019, At-Bay... View Details

Keywords: Business Startups; Insurance; Disruptive Innovation; Risk Management; Product Marketing; Distribution Channels; Information Technology; Salesforce Management; Insurance Industry

December 2020
Supplement

VIA Science (B)

By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman

Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details

Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan

08 Apr 2021
Blog Post

HBS Entrepreneurship Immersion - Four Highlights

analytics for startups and small businesses. It is a very dynamic environment; I spent half of last year leading a new product launch (from customer discovery to creating marketing collateral) and the rest... View Details

June 2006
Case

AtHoc: Dealing With Disruption

By: Lynda M. Applegate and Brian DeLacey

Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business opportunities, and customer... View Details

Keywords: Business Growth and Maturation; Disruptive Innovation; Corporate Entrepreneurship; Business Strategy; Venture Capital

Find at Harvard

November 2018
Case

Yatooq: Longing for Arabic Coffee

By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy

As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or... View Details

24 Apr 2012
News

For radio, the digital disruption is delayed

December 2018 (Revised April 2020)
Case

Fluidity: The Tokenization of Real Estate Assets

By: Marco Di Maggio, David Lane and Susie Ma

In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital access to property rights in a 12-unit Manhattan condominium complex. The deal was proof-of-concept for Fluidity, which hoped to... View Details

Keywords: Blockchain; Tokenization; Data Security; Revenue Model; Finance; Technological Innovation; Strategy

September 2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

February 2024 (Revised September 2024)
Case

TimeCredit

By: Emanuele Colonnelli, Raymond Kluender and Shai Benjamin Bernstein

TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting background, as she decides how much... View Details

Keywords: Accounting; Business Startups; Entrepreneurship; Financing and Loans; AI and Machine Learning; Entrepreneurial Finance; Identity; Technology Industry

21 Sep 2015
News

A Real Path to Shared Prosperity in America

Sunil Gupta

Co-Chair, Driving Digital Strategy

Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

October 2011 (Revised June 2014)
Case

inge watertechnologies, GmbH

By: Ramana Nanda, Carin-Isabel Knoop and Markus Mittermaier

Using the financing history and exit choices of a German clean-tech startup as a lens, this case explores the reasons why venture-backed entrepreneurship is much lower in Germany than the US, despite a robust SME sector and large-corporate innovation in Germany. It... View Details

Keywords: Entrepreneurial Finance; Finance; Venture Capital; Negotiation; Entrepreneurship; Technology Industry; Germany

September 2019 (Revised May 2020)
Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details

Christian Kaps is an Assistant Professor of business administration in the Technology and Operations Management (TOM) Unit at Harvard Business School. Kaps' research focuses on emerging topics in renewable electricity generation and storage - notably how new... View Details

03 Mar 2013
News

In 15 Years From Now Half of US Universities May Be in Bankruptcy

January 2010 (Revised March 2013)
Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details

Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry