Sponsored Search Advertising - Publications - Faculty & Research

06 Mar 2007
First Look

First Look: March 6, 2007

distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video... View Details

Keywords: Martha Lagace

Web

Diversity, Inclusion & Belonging Questions for Hiring Organizations - Alumni

racial equity and support students and alumni who are searching for organizations that are committed to these same principles. Below is a sample of questions to enable HBS students and alumni to have thoughtful conversations with hiring... View Details

08 Oct 2013
First Look

First Look: October 8

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494 Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search engines attract... View Details

Keywords: Sean Silverthorne

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details

Keywords: by Martha Lagace

01 Mar 2007
News

Microsoft’s Ballmer Makes His Pitch

conducted, and developing platforms to promote digital reading. “It’s stunning that we still read so much on paper,” said Ballmer. In addition, the company will push forward with major efforts to build its online search and View Details

Keywords: News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

18 Feb 2021
Blog Post

Use Baker Library to Build a Target List

on the advertised job market, creating a target list allows you to be proactive and focused on industries and functions that interest and excite you. Custom target lists Baker librarians can assist you in creating a custom target list of... View Details

01 Jun 2001
News

"Unheard Voices" Brings to Light Three Centuries of American Women at Work

Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details

Keywords: Deborah Blagg; Professor Elton Mayo; Business Schools & Computer & Management Training; Educational Services; News, Library, Internet, and Other Services; Information

30 Apr 2013
First Look

First Look: April 30

an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As View Details

Keywords: Sean Silverthorne

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the search for blockbusters to... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

show that Prime members spend almost double the money of other customers," Gupta said. "And the conversion from search to purchase for those customers is something like four to five times higher. There is no question that Prime... View Details

Keywords: Re: Sunil Gupta; Retail

01 Oct 1997
News

Expanded Elective Curriculum Offers Students A Wealth of Choices

Networking Opportunities HBS students have access to a network of more than 35,000 HBS alumni who have agreed to help them in their job searches on a year-round basis. MBA Career Services also works with Alumni Relations, Executive... View Details

01 Jun 2008
News

This Site’s for You

current events that impact a significant number of HBS alumni. As with blogs elsewhere on the Web, we make it easy for you to talk back to us. Don’t be shy. The arrival of our own blog inspired Class Notes editor Larson to go on a search... View Details

Keywords: Roger Thompson; Bulletin; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

workers with heterogeneous human capital interface with machine learning, relative to the older Boolean search technology. We randomly assign individuals with and without computer science and engineering (CS&E) knowledge bases to each... View Details

Keywords: Dina Gerdeman

14 Dec 2018
Blog Post

The ABCs of Recruiting at HBS

assist in attracting top talent to Africa and expand the School’s global impact. H – HBS Clubs. There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Connecting with a student club is a great way to View Details

Keywords: All Industries

01 Oct 2000
News

Books

searches and appropriately rewards their efforts." The result of this dynamic has been one of history's great technology success stories. In a second volume of Design Rules, the authors will examine how the interrelated processes of... View Details

03 Mar 2014
Research & Ideas

Facebook’s Future

device is a part of a greater Nike+ ecosystem that has attracted over 18 million users who happily share their athletic achievements with others. Just do a search on #nikeplus on Twitter, and you will discover a Nike-related tweet every... View Details

Keywords: by Mikolaj Piskorski

26 Apr 2011
News

BioMine Strikes Gold

alumni from fields such as venture capital, consulting, law, accounting, life sciences, and technology. Legal services were sponsored by Cooley, LLP. LifeQube’s mobile clinic management system, MobiQube, creates and manages shared... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

03 Mar 2009
First Look

First Look: March 3, 2009

relative to one-sided markets. Download the paper: http://www.hbs.edu/research/pdf/08-011.pdf Why Do Intermediaries Divert Search? (revised) Authors:Andrei Hagiu and Bruno Jullien Abstract We analyze the incentives to divert search for an... View Details