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Show Results For
- All HBS Web
(365)
- People (1)
- News (76)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where... View Details
Keywords: Martha Lagace
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the search for blockbusters to... View Details
- 01 Jun 2008
- News
This Site’s for You
current events that impact a significant number of HBS alumni. As with blogs elsewhere on the Web, we make it easy for you to talk back to us. Don’t be shy. The arrival of our own blog inspired Class Notes editor Larson to go on a search... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video... View Details
Keywords: Martha Lagace
- Career Coach
Judy Shen-Filerman
Judy (HBS '94) has a passion for helping students shape their career vision, improve their storytelling and be effective communicators in US corporate culture. Judy’s coaching firm specializes in developing professionals from non-US cultures, first generation... View Details
- 26 Jan 2010
- First Look
First Look: Jan. 26
http://www.hbs.edu/research/pdf/10-057.pdf Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Schwarz An abstract is unavailable at this time.... View Details
Keywords: Martha Lagace
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
affectionately dubbed "the job that never quits." Founded in 1933, the Washington, D.C., club has a longstanding tradition of sponsoring evening events, downtown luncheons, and government-related activities. Since taking office in July... View Details
- 08 Mar 2011
- First Look
First Look: March 8
empirical evidence that multi-homing advertisers are larger than single-homing advertisers. We then link our model to search engine market conditions: we derive comparative statics on consumer choice... View Details
Keywords: Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
market is heavily subsidized by the organizations employing the executives that participate in them. To understand the ongoing transformation of the industry, we use a large database of interviews with participants in executive development programs at HBS—and... View Details
Keywords: Dina Gerdeman
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal—and inexpensive—chance to trade stock, apply for a loan, buy insurance, or pay a bill, traditional... View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a loan, buy insurance, or pay a... View Details
Keywords: Susan Young
- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By:... View Details
Keywords: Sean Silverthorne
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
device is a part of a greater Nike+ ecosystem that has attracted over 18 million users who happily share their athletic achievements with others. Just do a search on #nikeplus on Twitter, and you will discover a Nike-related tweet every... View Details
Keywords: by Mikolaj Piskorski
- 07 Jun 2011
- First Look
First Look: June 7
respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising... View Details
Keywords: Sean Silverthorne
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London... View Details
Keywords: Deborah Halber
- 01 Oct 1999
- News
Finance Conference Explores Research Methodologies
the Journal of Financial Economics, a leading finance journal and joint sponsor of the two-day conference. "We're going to discuss the papers themselves to advance our understanding of the topic at hand," said Tufano in his opening... View Details
- 05 Jan 2010
- First Look
First Look: January 5
concerns. Download the paper: http://www.hbs.edu/research/pdf/10-047.pdf PublicationsOptimal Auction Design and Equilibrium Selection in Sponsored Search Auctions Authors:Benjamin Edelman and Michael... View Details
Keywords: Martha Lagace
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
tightly controls its search engine technology that is the core of its advertising profits. In a similar way, Facebook uses open source code to run its site and has recently opened up the design of its data... View Details
Keywords: by Michael Blanding
- 24 Mar 2015
- First Look
First Look: March 24
Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search... View Details
Keywords: Sean Silverthorne
- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its View Details