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  • 09 Jul 2024
  • Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

Late one day in the fall of 2021, as she was packing up to head home, Assistant Professor Maria Roche bumped into Andy Wu, a colleague in the Strategy Unit whose office is next to hers. Roche asked how his research was going, and in the... View Details
Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

transformation strategies that can be executed in the capital market. Over the period 1960–2016, we find that (1) unlevered bank assets underperform passive portfolios of maturity-matched U.S. Treasury bonds; (2) the cost of bank deposits... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2005
  • Research & Ideas

Microsoft vs. Open Source: Who Will Win?

in a special issue of Management Science. Ultimately, the authors believe, neither side is likely to be forced from the battlefield—Microsoft has too much market share and OSS offers too many benefits for users. But there are strategies... View Details
Keywords: by Sean Silverthorne; Technology
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

Gravity, the space thriller released last week, features two of Hollywood's brightest stars: George Clooney and Sandra Bullock. It rocketed to an October record $55 million gross in its opening week, well on its way to returning a profit... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

Luxury is the new essential. Consumers know it and retailers are reaping the bounty. At a "Growth Strategies in the Luxury Goods Industry" panel on April 3 at the HBS Retail and Luxury Goods Conference, moderator Nancy F. Koehn... View Details
Keywords: by Julie Jette; Consumer Products
  • 06 Apr 2010
  • First Look

First Look: April 6

highlight the paradox that managed globalization has been a force for liberalization. Strategies to Fight Ad-sponsored Rivals Authors: Ramon Casadesus-Masanell and Feng Zhu Publication: Management Science (forthcoming) Abstract We analyze... View Details
Keywords: Martha Lagace
  • 15 Sep 2003
  • Research & Ideas

The Lessons of New-Market Disruption

machines that took up more than twenty square feet of scarce factory floor space at the semiconductor facility. Teradyne engineers knew that CMOS technology could enable tighter integration of the test system architecture. With this... View Details
Keywords: by Clark Gilbert; Technology
  • 07 Sep 2019
  • Op-Ed

Even for Non-Believers, These Are the Next Steps on Climate Change

now or wait a bit. Selection It’s not possible or even a defensible investment strategy to try to reinforce every asset everywhere, and forever. High value assets in high risk areas clearly merit investment in strengthening. Think of a... View Details
Keywords: by John Macomber
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

the paper: http://www.hbs.edu/research/facpubs/workingpapers/papers0809.html#wp09-018 Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies Authors:Erin M.Reid, Michael W. Toffel Abstract The... View Details
Keywords: Sean Silverthorne
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

advertising of marijuana, retail storefronts in Denver, Vail, and other ski towns have become the marketing battleground—featuring attractive sales staff in quality retail spaces in prime locations for foot traffic, all of which drives up... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 16 May 2011
  • Research & Ideas

What Loyalty? High-End Customers are First to Flee

that doesn't want or need a particular service. "If you occupy different service spaces in different markets, as was true with the bank we studied, you'll be using the same strategy to serve customer... View Details
Keywords: by Julia Hanna
  • 15 Mar 2016
  • First Look

March 15, 2016

forthcoming Boston: Harvard Business Review Press The Three Box Solution: A Strategy for Leading Innovation By: Govindarajan, Vijay Abstract—How to Innovate and Execute. Leaders already know that innovation calls for a different set of... View Details
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

the dynamics of these types of markets, and to plan their business strategies accordingly." In this interview, Baldwin discusses the research and its implications for entrepreneurs who would like to become their own user innovators.... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 12 Jul 2020
  • Book

The Harvard Business School Faculty Summer Reader 2020

leadership, and strategy of Uber in Super Pumped: The Battle for Uber. Blake J. Harris covers a classic business battle in Console Wars: Sega, Nintendo, and the Battle that Defined a Generation; besides being a video game culture and... View Details
Keywords: by Staff
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

and other outlets that sold only cosmetics. Equally important, she thought most women would rather learn to make themselves more beautiful than pay expensive beauticians to do this. She thus eschewed the early selling strategies of... View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

the hub economy will continue to spread across more industries, concentrating more power in the hands of a few. As an example, they take an in-depth look at the auto industry and how Apple and Alphabet/Google are poised to become the main beneficiaries as cars turn... View Details
Keywords: Carmen Nobel
  • 01 Dec 2021
  • What Do You Think?

How Will the Metaverse Affect Productivity?

[expletive] out of the U-Stor-It.” Recently, Mark Zuckerberg reminded us that the notion of the Metaverse has been flourishing in the tech world. Let’s assume that his adoption of the notion as a central organizing strategy for Facebook... View Details
Keywords: by James Heskett
  • 18 Apr 2005
  • Research & Ideas

Tips to Reinvent the Department Store

like Filene's exit its space when such a departure can mean fewer customers driving to the mall. Brand Power And Private Labels Salmon noted that for years, vendor brands have had a great deal of control over how their merchandise was... View Details
Keywords: by Julie Jette; Retail
  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

pursued flexible business strategies beyond its "core" business, even distributing condoms. It maintained a high standard of corporate ethics. It was effective at building contacts with local business and government elites,... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication; with creating and implementing... View Details
Keywords: Sean Silverthorne
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