Publications
Publications
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- All HBS Web
(722)
- Faculty Publications (281)
- December 2001
- Background Note
Reporting on Agribusiness in the 21st Century
By: Ray A. Goldberg and Anne M Fitzgerald
Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details
- November 2001
- Background Note
Global Approaches to Anti-Corruption
By: Joseph Hinsey, Guhan Subramanian and Michelle Kalka
In the 1970s, a series of unpleasant revelations about corporate conduct, culminating in the public disclosure about unsavory business practices abroad by more than 400 U.S. corporations, jarred popular perceptions concerning business ethics. Congress responded by... View Details
- winter 2001
- Article
Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
By: Robin A. Coulter, Gerald Zaltman and Keith S. Coulter
- March 2000
- Background Note
Fall Before Rising, A: The Story of Jai Jaikumar (A)
By: H. Kent Bowen, Richard Compton Squire, Sarah Patricia Vickers-Willis and Harry James Wilson
What is the relationship between good fortune, professional success, and a moral obligation to other people? Jai Jaikumar, who as a youth was saved by a shepherd woman after a tragic mountaineering accident in the Himalayas, and who later rose to the top of his... View Details
- 1999
- Article
Effects of Instructional Style on Problem-Solving Creativity
By: A. M. Ruscio and T. M. Amabile
This study sought to determine the impact of 2 differing instructional approaches on creative problem-solving performance. Eighty-two college students completed a novel structure-building task after receiving algorithmic instruction (providing a rote, step-by-step... View Details
- March 1998
- Teaching Note
Personality Types: The Myers-Briggs Type Indicator (TN)
By: David A. Thomas and Emily Heaphy
Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details
- 1998
- Chapter
Seeing through the Customer's Eyes with Computer Imaging
By: G. Zaltman and L. J. Schuck
- 1996
- Chapter
Cognitions in Organizations
By: A. E. Tenbrunsel, T. L. Galvin, M. A. Neale and M. H. Bazerman
- 1996
- Chapter
Commercial Technology: Imaginative Understanding of User Needs
By: D. A. Leonard and J. Doyle
- August 1995 (Revised May 2008)
- Teaching Note
Jensen Shoes (TN)
By: James I. Cash Jr. and Mary C. Gentile
Teaching Note for (9-395-120) and (9-395-121). View Details
- April 1995
- Article
Perceptions of Fairness in Interpersonal and Individual Choice Situations
By: M. H. Bazerman, S. B. White and G. F. Loewenstein
- Article
The Bittersweet Feeling of Success: An Examination of Social Perception in Negotiation
By: L. Thompson, K. L. McGinn and R. M. Kramer
- July 1994 (Revised August 1998)
- Case
The King-Size Company
By: David E. Bell and Dinny Starr Gordon
King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy. View Details
- January 1992
- Article
Fighting the Wimp Image: Why Calls for Negotiation Often Fall on Deaf Ears
By: M. A. Wheeler
- 1991
- Article
Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications
By: Leonard A. Schlesinger and Jeffrey Zornitsky
Survey data from 1,277 employees and 4,269 customers of a personal lines insurance organization were analyzed with the following results: (a) employee perceptions of service quality are positively related to both job satisfaction and self-perceived service capability;... View Details