Publications

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a... View Details

2017
Working Paper

Emerging Markets and the Future of Business History

By: Gareth Austin, Carlos Dávila and Geoffrey Jones

This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate... View Details

Keywords: Business History; Emerging Markets; Developing Countries and Economies

SSRN

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Investing for Community and Capital Market Impact: SE Summer Fellow Emily Tekamp (MBA 2025) | Social Enterprise | Harvard Business School

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World... View Details

Keywords: by Scott Van Voorhis; Health; Technology

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Kevin Barenblat Archives | Social Enterprise

Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results Tech Accelerator for Nonprofits Supports Impact that... View Details

April 2021
Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

Web

Video Clips - Creating Emerging Markets

consumers. Duration: 01:18 Ratan Naval Tata Ratan Naval Tata Base Of The Pyramid Ratan Naval Tata, former Chair of Tata Group in India, assesses the base of the pyramid market and the need to respect the dignity of those consumers.... View Details

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About | Social Enterprise | Harvard Business School

social enterprise, leading social enterprise field-based and career efforts, and helping practitioners interact with students in a variety of ways in order to meet their organizations' goals. Before joining... View Details

July – August 2010
Article

Vision Statement: Mapping the Social Internet

By: Mikolaj Jan Piskorski and Tommy McCall

Fresh data on internet user behaviors around the globe show an East-West divide. View Details

Keywords: Consumer Behavior; Emerging Markets; Social and Collaborative Networks; Internet

11 Mar 2008
Working Paper Summaries

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

Keywords: by Nava Ashraf, Xavier Giné & Dean Karlan; Food & Beverage

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Emily Tekamp Archives | Social Enterprise

Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results Investing for Community and Capital View Details

Research Summary

The New Social Contract: Contractors, Firms, and Agencies

The emergence of a 'new social contract' linking employees and organizations - perhaps most notable for the absence of a promise of lifelong job security - has been widely remarked. A related trend, less noted but potentially important, has been the emergence of a... View Details

Forthcoming
Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang

The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details

Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding

2008
Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details

Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions