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- All HBS Web
(2,315)
- People (5)
- News (279)
- Research (1,695)
- Events (4)
- Multimedia (2)
- Faculty Publications (969)
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- November 2017
- Technical Note
21st Century Populism
By: George Serafeim and David Freiberg
While the first decade of the 21st century saw a massive financial crisis that led to significant economic downturn, the second decade saw the rise of political leaders, who built their support upon a political message that championed the common person against the... View Details
Keywords: Populism; Market Efficiency; Market Liberalization; Political Influence; Political Instability; Capital Controls; Partnerships; Coalition; Inequality; Role Of Business In Society; Government Intervention In The Markets; Labor Market; Equality and Inequality; Financial Markets; Social Issues; Immigration; Financial Crisis; Capital Markets; Business and Government Relations
Serafeim, George, and David Freiberg. "21st Century Populism." Harvard Business School Technical Note 118-029, November 2017.
- 2012
- Working Paper
Componential Theory of Creativity
The componential theory of creativity is a comprehensive model of the social and psychological components necessary for an individual to produce creative work. The theory is grounded in a definition of creativity as the production of ideas or outcomes that are both... View Details
Amabile, Teresa M. "Componential Theory of Creativity." Harvard Business School Working Paper, No. 12-096, April 2012.
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- October 2008
- Article
Sociopolitical Dynamics in Relations Between Top Managers and Security Analysts: Favor Rendering, Reciprocity, and Analyst Stock Recommendations
By: James Westphal and Michael B. Clement
We examine how the disclosure of negative firm information may prompt top executives to render personal and professional favors for security analysts, who may reciprocate by rating firms relatively positively. We further examine how negative ratings may prompt... View Details
Westphal, James, and Michael B. Clement. "Sociopolitical Dynamics in Relations Between Top Managers and Security Analysts: Favor Rendering, Reciprocity, and Analyst Stock Recommendations." Academy of Management Journal 51, no. 5 (October 2008): 873–897.
- April 2007
- Case
ABN AMRO Bank N.V.: Global Change Agents
By: Rosabeth M. Kanter, Lance P. Pierce and Ryan Leo Raffaelli
ABN AMRO Global Banking Group developed its risk management function in response to expansion, and increasingly focused on environmental and social risks. The head of the function needed to influence policies and business decisions in a highly decentralized context in... View Details
- Comment
Which Accusations Stick?
The social function of witchcraft accusations remains opaque. An empirical study of Chinese villagers shows that the label ‘z hu’ influences who interacts across a social network, but appears not to tag defectors in service of promoting cooperation. An open question... View Details
Jordan, Jillian J. "Which Accusations Stick?" Nature Human Behaviour 2, no. 1 (January 2018): 19–20.
- February 2025
- Teaching Note
Influencer-Led Brand Building: Hairitage and the McKnights
By: William R. Kerr and James Palano
Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details
- March 2011 (Revised September 2011)
- Background Note
Everyone and Everything is Online
By: Stephen P. Bradley and Nancy Bartlett
The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details
Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry
Bradley, Stephen P., and Nancy Bartlett. "Everyone and Everything is Online." Harvard Business School Background Note 711-494, March 2011. (Revised September 2011.)
- Article
Assessing the Impact of CEO Activism
By: Aaron K Chatterji and Michael W. Toffel
CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of CEO activism... View Details
Keywords: Business And Society; Leadership; Policy; Ethics; Values and Beliefs; Governance; Social Issues; Corporate Social Responsibility and Impact; Public Opinion
Chatterji, Aaron K., and Michael W. Toffel. "Assessing the Impact of CEO Activism." Organization & Environment 32, no. 2 (June 2019): 159–185. (Profiled in the New York Times, Harvard Business Review, Forbes, Chief Executive magazine, CEO magazine, and by Edelman and Weber Shandwick.)
- 2023
- Working Paper
ESG: From Process to Product
By: George Serafeim
ESG measurement, analysis, management, and communication is a process that the financial industry has turned into a product, resulting in many investment funds using the ESG label. This has caused confusion, generating demand for a framework that defines... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; ESG Reporting; Investment Fund; Investment; Corporate Social Responsibility and Impact; Financial Services Industry
Serafeim, George. "ESG: From Process to Product." Harvard Business School Working Paper, No. 23-069, May 2023.
- 21 Sep 2017
- Cold Call Podcast
State Street’s SHE: Investing in Women Leaders
- December 2014
- Article
The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty
By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki
To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details
Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Identity; Power and Influence
Casciaro, Tiziana, Francesca Gino, and Maryam Kouchaki. "The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty." Administrative Science Quarterly 59, no. 4 (December 2014): 705–735.
- 05 Jul 2006
- Working Paper Summaries
Maximizing Joint Gains: Transaction Utility Within and Between Groups
- April 2013
- Article
Who Is Governing Whom? Executives, Governance, and the Structure of Generosity in Large U.S. Firms
By: Christopher Marquis and Matthew Lee
We examine how organizational structure influences strategies over which corporate leaders have significant discretion. Corporate philanthropy is our setting to study how a differentiated structural element—the corporate foundation—constrains the influence of... View Details
Keywords: Organizational Structure; Corporate Strategy; Philanthropy and Charitable Giving; Leadership; Governing and Advisory Boards; Corporate Social Responsibility and Impact; United States
Marquis, Christopher, and Matthew Lee. "Who Is Governing Whom? Executives, Governance, and the Structure of Generosity in Large U.S. Firms." Strategic Management Journal 34, no. 4 (April 2013): 483–497. (Earlier version distributed as Harvard Business School Working Paper No. 11-121.)
- 2014
- Working Paper
The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty
By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki
To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details
Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Personal Development and Career; Power and Influence
Casciaro, Tiziana, Francesca Gino, and Maryam Kouchaki. "The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty." Harvard Business School Working Paper, No. 14-108, April 2014.
- December 2022 (Revised June 2023)
- Case
Hacking the U.S. Election: Russia's Misinformation Campaign
By: Shikhar Ghosh
The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
Ghosh, Shikhar. "Hacking the U.S. Election: Russia's Misinformation Campaign." Harvard Business School Case 823-043, December 2022. (Revised June 2023.)
- Research Summary
Reflection
Corporations as Critical Social Institutions
My current research examines the extent to which corporations are emerging as critical social institutions. Over the past century, and especially in recent decades, firms have taken on... View Details
Keywords: Reflection
- Research Summary
Research
Professor Cuddy studies the origins and outcomes of how we perceive and are influenced by other people, investigating the roles of variables such as culture, emotions, nonverbal behaviors, and hormone levels. Much of her work focuses on social categories (e.g.,... View Details
- 2015
- Working Paper
Understanding Conformity: An Experimental Investigation
By: B. Douglas Bernheim and Christine L Exley
Some theories of conformity hold that social equilibrium either standardizes inferences or promotes a shared understanding of conventions and norms among individuals with fixed heterogeneous preferences (belief mechanisms). Others depict tastes as fluid and hence... View Details
Keywords: Conformity; Norms; Image Motivation; Prosocial Behavior; Motivation and Incentives; Behavior; Standards
Bernheim, B. Douglas, and Christine L Exley. "Understanding Conformity: An Experimental Investigation." Harvard Business School Working Paper, No. 16-070, December 2015.
- 2013
- Working Paper
Who Is Governing Whom? Executives, Governance and the Structure of Generosity in Large U.S. Firms
By: Christopher Marquis and Matthew Lee
We examine how organizational structure influences strategies over which corporate leaders have significant discretion. Corporate philanthropy is our setting to study how a differentiated structural element—the corporate foundation—constrains the influence of... View Details
Keywords: Philanthropy and Charitable Giving; Corporate Governance; Governing and Advisory Boards; Leadership; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Structure; Corporate Strategy; United States
Marquis, Christopher, and Matthew Lee. "Who Is Governing Whom? Executives, Governance and the Structure of Generosity in Large U.S. Firms." Harvard Business School Working Paper, No. 11-121, May 2011.