Publications

August 2014
Case

Four Products: Predicting Diffusion (2014)

By: John Gourville

An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket. These four products form the basis to assess the drivers of new product adoption. In... View Details

Keywords: Product Diffusion; Innovation and Invention; Product Launch; Marketing; Demand and Consumers; Technology Adoption

September 2010
Article

How Firms Respond to Being Rated

By: Aaron K. Chatterji and Michael W. Toffel

While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also influence the companies being rated. We hypothesize that ratings are particularly likely to spur responses from firms... View Details

Keywords: System; Information; Decisions; Cost; Opportunities; Performance; Business and Stakeholder Relations; Economics; Theory; System Shocks; Rank and Position

Find at Harvard

Read Now

April 2008
Case

Four Products: Predicting Diffusion (2008)

By: John T. Gourville

An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Product Marketing; Demand and Consumers; Adoption

March 2006
Case

The Whitesides Lab

By: H. Kent Bowen and Francesca Gino

A significant part of the long-term economic growth in developed economies depends on the translation of scientific research into new products and processes. Focuses on the front end of this value creation stream. The laboratory of George Whitesides has a 30-year... View Details

Keywords: Research; Performance Productivity; Economic Growth; Infrastructure; Creativity; Groups and Teams; Value Creation; Factories, Labs, and Plants; Leadership; Resource Allocation

Program

Leading in the Digital Era

the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who... View Details

Program

Developing Yourself as a Leader—Virtual

call us at +1.617.495.6226. Application Review To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current... View Details

March 2024
Article

Medicare Price Negotiation and Pharmaceutical Innovation Following the Inflation Reduction Act

By: Matthew Vogel, Pragya Kakani, Amitabh Chandra and Rena M. Conti

The Inflation Reduction Act (IRA) requires Medicare to negotiate lower prices for some medicines with high Medicare spending. Using historical data from public and proprietary sources to apply the IRA's negotiation criteria retrospectively, we identify all drugs that... View Details

Keywords: Policy; Government Legislation; Health Care and Treatment; Negotiation; Price; Pharmaceutical Industry

Find at Harvard

November 2011
Case

Four Products: Predicting Diffusion (2011)

By: John T. Gourville

An updated "Four Products" case. This 2011 version includes: sliced peanut butter, artificial dirt for thoroughbred race tracks, interactive tombstones, and stride-changing running shoes. These four products form the basis to assess the drivers of new product adoption.... View Details

Keywords: Innovation and Invention; Product Launch; Marketing

March 2004 (Revised March 2005)
Case

Oscar de la Renta

By: Bharat N. Anand, Elizabeth Lea Carpenter and Samhita Patwardhan Jayanti

Over three decades, Oscar de la Renta (ODLR) had established itself as one of the premier luxury brands in America. Its mainstay business had always been producing and marketing high-priced, couture/ready-to-wear luxury goods. Now, in September 2003, it faced a series... View Details

Keywords: Business Conglomerates; Borrowing and Debt; Growth and Development Strategy; Brands and Branding; Production; Family Ownership; Luxury; Competition; Diversification; Expansion; United States

17 Mar 2008
Research & Ideas

The Lessons of Business History: A Handbook

training, accounting and information systems, design and engineering, and so on. Business history has widened its scope enormously in the last two decades. A striking feature of the research reviewed in the Handbook is that so much of it... View Details

Keywords: by Sean Silverthorne

January 2021 (Revised March 2021)
Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu

The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details

05 Apr 2016
First Look

April 5, 2016

Scale versus Scope in the Diffusion of New Technology By: Gross, Daniel P. Abstract—Using the farm tractor as a case study, I show that lags in technology diffusion arise along two distinct margins: scale and scope. Though tractors are... View Details

Keywords: Sean Silverthlorne

17 Mar 2015
First Look

First Look: March 17

affected when the choice of contract is misaligned with the scope and objectives of the partnering relationship? Our study addresses these questions using data from 172 R&D projects that involve partners. We find that i) greater... View Details

Keywords: Sean Silverthorne

Program

Senior Executive Leadership Program—India

between modules. Application Review To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type... View Details

Research Summary

Physician vs. Patient Incentives in Prescription Drug Choice

The market for medical care involves interactions among patients, providers, and the insurers who pay for the care of their enrollees. The division of responsibilities creates scope for agency costs and moral hazard in the physician's treatment choice.... View Details

2018
Chapter

Behavioral Empirics and Field Experiments

By: Maria Ibanez and Bradley R. Staats

As the study of behavioral operations has continued to grow, an increasing number of researchers are turning to the field (e.g., conducting observational studies or natural or field experiments) to push deeper in order to find the answers to relevant behavioral... View Details

Keywords: Behavioral Operations; Empirical Operations; Empirical Operations Management; Field Experiments; Behavior; Operations; Management; Research

Read Now

2007
Working Paper

Platform Envelopment

By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne

Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details

Keywords: Digital Platforms; Market Entry and Exit; Network Effects