Publications

July 2019 (Revised March 2020)
Case

At-Bay Cyber Insurance

By: Marco Di Maggio and David Lane

At-Bay was a cyber insurance startup that offered companies coverage against a wide array of cyber risks—exposure to which the firm was able to quickly assess and price on the basis of technical expertise that traditional insurance carriers lacked. In mid-2019, At-Bay... View Details

Keywords: Business Startups; Insurance; Disruptive Innovation; Risk Management; Product Marketing; Distribution Channels; Information Technology; Salesforce Management; Insurance Industry

August 2015
Case

Yesware (A)

By: Shikhar Ghosh, Christopher Payton and Ali Huberlie

Matthew Bellows founded Yesware, a Boston-based tech startup, to solve a problem that he'd encountered as a sales manager: sales people hate entering data, rarely do it accurately, and almost always input data that can't be synthesized in a way that is useful for the... View Details

Keywords: Firing; Culture Change; Startup; Technology; Hiring; Entrepreneurship; Negotiation; Sales; Human Resources; Technology Industry; Boston

Ramana Nanda is Professor of Entrepreneurial Finance and Academic Lead of the Institute for Deep Tech Entrepreneurship at Imperial College London. His research examines financing frictions facing new ventures, with an aim to help entrepreneurs with fundraising and... View Details

Keywords: venture capital industry; venture capital industry; venture capital industry; venture capital industry; venture capital industry; venture capital industry; venture capital industry; venture capital industry

May 2020
Case

M-Lab: Enabling Innovation at Mitsubishi Corporation

By: Krishna Palepu and Allison M. Ciechanover

M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s... View Details

Keywords: Business Ventures; Disruption; Transformation; Corporate Entrepreneurship; Multinational Firms and Management; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Japan; United States

February 2016 (Revised August 2020)
Case

InsightSquared: Developing the Sales and Marketing Plan

By: Mark Roberge, Tom Eisenmann and Frank Cespedes

Fred Shilmover and Sam Clemens prepared for their fourth quarter board meeting. They were excited to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path... View Details

Keywords: Sales Planning; Applications and Software; Marketing; Sales; Planning; Growth and Development Strategy

01 Aug 2023
Cold Call Podcast

Can Business Transform Primary Health Care Across Africa?

Keywords: Re: Regina E. Herzlinger; Pharmaceutical; Health

May 4, 2018
Article

Continuous Development Will Change Organizations as Much as Agile Did

By: Jeffrey J. Bussgang and Samuel Clemens

It's not just for tech companies and startups. View Details

Keywords: Information Technology; Business Ventures; Corporate Entrepreneurship

Register to Read

13 Apr 2021
Blog Post

2021 48th Annual H. Naylor Fitzhugh Conference Honors Black Women Leaders

virtual event that included the Black New Venture Competition and Black Tech Masters Series. Lambert went on to recall Fitzhugh’s mentorship during her undergraduate years at Howard University; he encouraged... View Details

October 2016 (Revised October 2023)
Case

Bootstrapping at Lightricks

By: Robert White, Jeffrey J. Bussgang and Christine Snively

By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had... View Details

Keywords: Business Startup; Information Technology; Internet and the Web; Entrepreneurship; Mobile and Wireless Technology; Information Infrastructure; Business Startups; Digital Marketing; Finance; Strategy; Technology Industry; Israel

05 Apr 2024
Blog Post

How I Spent my 2+2 Deferral: Zoe Bhargava

especially as I had recently pivoted my career plan from finance to tech after two summers interning at technology companies. After interning at Twitter my sophomore summer, I spent the following two years involving myself in the... View Details

August 2023
Case

WayCool: Reimagining the Food Supply Chain

By: Paul Gompers and Kairavi Dey

Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details

Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia

13 Jan 2023
Blog Post

Video: Introduction to the Harvard MS/MBA: Engineering Sciences

in this program, which go through the design fundamentals and the process of launching a new high-tech venture. And it covers the whole process from the initial need discovery process, through developing the idea, fleshing out the product and the business model, to... View Details

Career Coach

Troy Peterson

Troy (HBS’19, West Point ‘08) has 15+ years of experience in technical program management, organizational leadership, and product development & operations. Troy has worked in roles across the tech ecosystem from startups/growth... View Details

September 2021 (Revised November 2022)
Case

MAYA Capital

By: Robert F. White, Carla Larangeira and Pedro Levindo

MAYA Capital co-founders Lara Lemann and Monica Saggioro raised $41.5 million through a series of closings for their early-stage Latin American venture capital fund. The two women had met for the first time in mid-2016 when Lemann was contemplating scaling her angel... View Details

Keywords: Early Stage; Portfolio Construction; Fund Management; Investment; Entrepreneurship; Venture Capital; Investment Portfolio; Strategy; Business Startups; Management; Investment Funds; Latin America

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

co-authors include 2021 graduates Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. Microsoft’s scale vs. Slack’s customer engagement On paper, Microsoft appears to have the upper hand. During the two-year period the case... View Details

Keywords: by Lane Lambert; Information Technology; Technology

October 2020
Case

Israelis, Palestinians and the Technology Bridge Between Them: A Work in Progress

By: Elie Ofek and Lia Weiner

In Israel of 2020 the demand for software engineers was endless. Meanwhile just miles away, Palestinian universities were graduating 3,000 engineers a year, and many of them could not find jobs in the still nascent Palestinian tech sector. Could these dots be... View Details

Keywords: Geopolitics; Technology Ecosystem; Software Engineers; Information Technology; Applications and Software; Business Startups; International Relations; Cooperation; Opportunities; Problems and Challenges; Technology Industry; Israel; Palestinian state