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- All HBS Web (476)
- Faculty Publications (79)
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- 12 Apr 2016
- First Look
April 12, 2016
"the right environment" to promote accountability and head off future disasters. The corporate leaders we have interviewed say that culture isn't something you "fix." Rather cultural change is what you get after you've... View Details
Keywords: Sean Silverthorne
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
anticipation of the holiday season, the retailer introduced a $115 leather wallet on its website that came in five colors. In an effort to promote sales after the holiday, the retailer included an... View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
about 22,000 employees and made about 4.5 billion Swiss Francs (or $4.589 billion USD) in sales in 2015, managed 1.5 million tools under fleet management contracts in 40 countries, resulting in a contract value of more than 1.2 billion... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
listed a pair of women's sandals on Flipkart's website at 799 Indian rupees ( ) and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap.... View Details
Keywords: Sean Silverthorne
- 04 Oct 2016
- First Look
October 4, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51680 forthcoming Journal of Financial Economics What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns? By: Froot, Kenneth A., Namho... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
ads had an effect similar to field operations in that they also tended to galvanize partisan voters. Since PAC ads generally attack rivals, rather than promote candidates, the strong negative tone of these ads seemed to fly better with... View Details
Keywords: by Dina Gerdeman
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price View Details
Keywords: Dina Gerdeman
- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
seminars, learning an industry by working in it; these are all ways to develop expertise that will promote your success in investing. But in both entrepreneurship and angel investing, there is nothing like doing it. Nothing. The... View Details
Keywords: by David Amis & Howard Stevenson
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Middle East: Measuring Sales Force Effectiveness Harvard Business School Case 106-063 Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant... View Details
Keywords: Martha Lagace
- 21 Jan 2014
- First Look
First Look: January 21
Hong Abstract—When to sell a novel idea is a difficult decision for many innovators. Selling early has financial benefits. But a later-stage sale of a more fully developed idea may attract greater buyer interest and allow the innovator to... View Details
Keywords: Sean Silverthorne
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
than a year's work by a division manager and his team. They had developed advertising, prepared promotional materials, crafted a sales and distribution plan, and assigned responsibilities for different parts... View Details
- 19 Apr 2011
- First Look
First Look: April 19
retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of Pepsi's Direct-Store-Distribution (DSD) service and the strong attraction of its nationally advertised brands.... View Details
Keywords: Sean Silverthorne
- 21 Dec 2010
- First Look
First Look: December 21
PublicationsHas the Shift to Stronger Intellectual Property Rights Promoted Technology Transfer, FDI, and Industrial Development? Authors:Lee Branstetter, C. Fritz Foley, and Kamal Saggi Publication:The WIPO Journal: Analysis and Debate... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
firms headquartered in the United States have performed well since 1980 when compared to firms in Europe or Asia (measured both by sales and by numbers of new product introductions), this essay explores the interplay of regulation,... View Details
Keywords: Martha Lagace
- 02 Aug 2016
- First Look
August 2, 2016
of CP Group This case describes the megafarm model launched by the CP Group as part of their efforts to ensure the safety and quality of their supply chain of agricultural products (particularly eggs) in China while also promoting the... View Details
Keywords: Sean Silverthorne
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=52998 forthcoming Proceedings of the National Academy of Sciences of the United States of America Buying Time Promotes Happiness By: Whillans, Ashley V., Elizabeth W. Dunn, Paul Smeets, Rene... View Details
Keywords: Sean Silverthorne
- 23 Nov 2010
- First Look
First Look: November 23
Abstract Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of View Details
Keywords: Sean Silverthorne
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
deliver this extra-added value service." Electronic Health Records Promoted In 2014, health care spending in the United States exceeded $3 trillion and was expected to reach $4.5 trillion by 2020. To reduce health care costs and... View Details
- 27 Sep 2004
- Research & Ideas
IBM Finds Profit in Diversity
task force effort was consistent with IBM's history of promoting equal opportunity, the use of the task force structure to address issues of diversity represented a significant culture shift. IBM was an organization that had discouraged... View Details
Keywords: by David A. Thomas
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
workforce from 50,000 to 5,500 employees and the sale of all of its non-oil-related assets. By the end of this eighteen-month phase, two-thirds of the company was sold. In Stage II, YPF took advantage of expansion opportunities by... View Details
Keywords: by Nancy O. Perry