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- All HBS Web (476)
- Faculty Publications (79)
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- 28 Jan 2014
- First Look
First Look: January 28
"eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste money on costly attention sources or reduce their investment in View Details
Keywords: Sean Silverthorne
- 22 May 2007
- First Look
First Look: May 22, 2007
the paper: http://www.hbs.edu/research/pdf/07-082.pdf Cases & Course MaterialsAlan Kendricks at Cardiology Associates Harvard Business School Case 407-067 Alan Kendricks struggles to address many challenges facing him as a recently View Details
Keywords: Martha Lagace
- 16 Feb 2016
- First Look
February 16, 2016
a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle required to develop, produce, and implement relevant, resonant promotional campaigns. Increasing... View Details
Keywords: Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 16 Sep 2014
- First Look
First Look: September 16
emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D... View Details
Keywords: Sean Silverthorne
- 21 Jul 2015
- First Look
First Look: July 21, 2015
professionals can make and investments that only the firm can make, while at the same time minimizing distortions in decisions that either party could make (e.g., promotion and marketing of professionals' services, price setting, choice... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 07 Mar 2017
- First Look
First Look at New Research, March 7
way without compromising the ability of conventional monetary policy to focus on its traditional dual mandate of promoting maximum employment and stable prices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52330... View Details
Keywords: Sean Silverthorne
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
forthcoming Journal of Finance Brokers and Order Flow Leakage: Evidence from Fire Sales By: Barbon, Andrea, Marco Di Maggio, Francesco Franzoni, and Augustin Landier Abstract—Using trade-level data, we study whether brokers play a role in... View Details
Keywords: Dina Gerdeman
- 25 Mar 2014
- First Look
First Look: March 25
Charter School Facilities Fund (CACSFF) and Chairman, CEO, and Co-Founder of Canyon Capital Realty Advisors, found himself at a loss for words. Turner was in the midst of raising capital for the CACSFF, a vehicle designed to promote the... View Details
Keywords: Sean Silverthorne
- 07 Dec 2010
- First Look
First Look: Dec. 7
(EV) reporting by firms with life insurance operations to assess the impact of unregulated financial reporting on transparency and to examine the institutional characteristics that promote unregulated reporting. Under EV accounting the... View Details
Keywords: Sean Silverthorne
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
mobile phone penetration, universal availability of unique ID systems, and evolving privacy and data protection laws. It builds on global best practices and promotes the adoption of human-centered design principles, data minimization, and... View Details
Keywords: Dina Gerdeman
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
replaced or repaired when worn. In addition to reducing greenhouse gas emissions by 92 percent and saving about $400 million per year through recycling, the company's sales increased by 65 percent and profits by 200 percent after the... View Details
Keywords: by Dina Gerdeman
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
the Japanese economy get off the ground, and the company's business there was dwarfed by its domestic business. But as Toyota's U.S. sales grew, political pressures increased the political and administrative distance between the two... View Details
Keywords: by Pankaj Ghemawat
- 14 Aug 2007
- First Look
First Look: August 14, 2007
table? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207122 Putnam Investments: Rebuilding the Culture Harvard Business School Case 406-009 Charles "Ed" Haldeman Jr. is promoted CEO of Putnam... View Details
Keywords: Martha Lagace
- 03 Sep 2013
- First Look
First Look: September 3
promoting it a personal mission. Many had experienced what it was like to be an outsider, which gave them a deeper understanding of the barriers that women, in particular, face at work. The CEOs resoundingly agreed that an inclusive... View Details
Keywords: Sean Silverthorne
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
the case with the other spans, senior managers can adjust the span of influence to promote desired behaviors. They can widen the span when they want to stimulate people to think outside the box to develop new ways of serving customers,... View Details
Keywords: by Robert Simons
- 20 Jan 2015
- First Look
First Look: January 20
and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and programs that View Details
Keywords: Sean Silverthorne
- 08 May 2012
- First Look
First Look: May 8
brand in the U.S.; a competitive offering of private label and exclusive brands; and, following the execution of One Macy's and My Macy's, a fresh, unique foundation for future growth. However, the company still faces significant challenges, including low View Details
Keywords: Carmen Nobel
- 14 Mar 2017
- First Look
First Look at New Research, March 14
double sales. Should he focus on direct sales or add more channel partners? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817001-PDF-ENG Harvard Business School Case 516-023 Managing Marketing Data at Allstate No abstract... View Details
Keywords: Sean Silverthorne