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- Faculty Publications (475)
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- 01 Sep 2010
- News
Faculty Books
offerings, and fatter profit margins. Featuring case studies from around the world, this book shows how to mine sales data to identify “home-run” products, reinvent forecasting and pricing strategies, and extract maximum value from... View Details
- 01 Jun 2012
- News
A Better World, One Idea at a Time
commission-based, door-to-door sales organization while reinvesting profits to expand and provide employee benefits in Haiti. In addition to the judges’ picks, the “Audience Choice” award went to Essmart, a retail distribution company in... View Details
- 01 Mar 2017
- News
Weaving Success in India
our shop after finishing my homework. [I]n those days one sari’s cost was 12 rupees, [and the cost] of a nine-yard sari was 18 rupees. If the sales crossed 100 rupees my father used to offer me one ice cream. So I would finish my homework... View Details
Keywords: April White
- 01 Mar 2017
- News
Swimming with the Stream
some point.” Release day Old Model: Use videos to build buzz New model: Use videos to make sales When she was working as a digital analyst at Interscope Records before HBS, Gandhi identified a common pattern: Labels would first release a... View Details
Keywords: Dan Morrell
- 01 Sep 2008
- News
Farming for Fuel
with senior researchers James Weber and Mary Louise Shelman, examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of Mid-Missouri Energy (MME). The farmers must make major decisions about production levels... View Details
- 01 Jan 2005
- News
Louis V. Gerstner, Jr., MBA 1965
company's long-term viability. The strategy paid off, with sales jumping well over 50 percent in the first year alone. Under intense scrutiny, Gerstner then reversed a plan to split IBM into independently View Details
- 01 Mar 2009
- News
Your Taxi Is Waiting
term familiar to every good HBS student. With its relatively low price tag (about $2.8 million) and low operating costs (40 percent less than existing small jets), the twin-engine Mustang and other “very light jets” (VLJs) represent a... View Details
- 01 Mar 2008
- News
Innovation, Inc.
help students launch and creatively manage new businesses, including both stand-alone start-ups and ventures operating within an established organization. Tripsas notes, “Whenever a firm introduces a truly novel product, it has... View Details
- 01 Mar 2023
- News
Action Plan: Casting Call
China, Tension’s recent annual sales totaled more than $300 million. In conversation, Berkley moves easily between Tension’s operations and his management philosophy (“hire high-quality people, consult as... View Details
Keywords: Julia Hanna; hobbies; balance; meaning; longevity; aging; Paper Manufacturing; Manufacturing
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
of newspapers and magazines. And yet, as print ads flee online for pennies on the dollar — and newsprint prices jump while circulation and newsstand sales slump — these enterprises have never seen their financial prospects dim so rapidly.... View Details
- 01 Mar 2023
- News
Is AI OK?
and attention, generosity and fairness. She cofounded pymetrics to capitalize on those existing tools. Polli and her partners developed a collection of gamified assessments and used them to evaluate top performers in various roles, like View Details
- 01 Jan 2003
- News
Greylock
original limited partners was in place. (By the 1980s, six more families had been added to the group.) At a time when venture capital was little more than a cottage industry that operated on a small scale and invested at a slow pace,... View Details
- 01 Jun 2007
- News
The Show Goes On
if they’re in a scene with dancing, they’ll have to be moving in some sort of coordinated way. Everyone is going to be fine. They just don’t know that yet. How is the Show funded? Ticket sales and some corporate sponsorships. The Show is... View Details
- 01 Jun 2006
- News
Entrepreneur's Notebook with Kevin Przybocki (MBA '91)
Name: Kevin Przybocki (MBA ’91), VP, Sales & Marketing Company: Anué Systems (founded 2002) Location: Austin, Texas Web: www.anuesystems.com Przybocki Elevator pitch: Anué Systems is a technology leader in next-generation data... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
go-to-market strategies in parallel: The students represent an audience that is familiar with Confi, so market acceptance and credibility is already there. The universities are able to roll out the program, so Confi will achieve critical mass, but it is a longer View Details
- 01 Jun 2014
- News
Screen Saver
Dallas, and Detroit.) When Lopez became the company's fourth CEO, succeeding Peter Brown in 2009, the company had seen some rough years. "In the early 2000s, the industry had a brush with death," Lopez recalls. "The result was a very strict financial View Details
- 01 Jun 1996
- News
Keepers of the Flame
$200 million - was expected to come from additional ticket sales and sponsorships, souvenir sales, parking, and miscellaneous sources. "We're chugging along," Frazier says, "slightly ahead in committed revenues over incurred expenses." As... View Details
Keywords: Garry Emmons
- 01 Sep 2012
- News
On a Sound Track
time. I had worked closely on day-to-day operations with the firm’s founder since 2005, so I was up to speed on most things, including the public offering. But being up to speed on something and owning ultimate responsibility are two... View Details
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
they turn to product gurus, technology experts, and folks with sales and marketing, fund raising, or operations backgrounds. But for guidance on how to create and sustain a high-performance company... View Details
- 01 Mar 2005
- News
Answering the Call
associate John Klug (MBA ’72). Recalls Sasser, “The idea was to view process analysis — a concept we taught in Production and Operations Management — in a setting that didn’t involve steel mills, printed circuit boards, or sorting... View Details