Publications

26 Apr 2023
In Practice

Is AI Coming for Your Job?

users may have additional knowledge or context that the AI doesn’t (e.g. that the AI hasn’t been trained on, propriety knowledge, a better understanding of the specific task at hand, etc.). Another risk with these generative AI models is... View Details

Keywords: by Kristen Senz; Technology

October 2012
Case

Riding the Wave of Technological Change at RE/MAX, LLC.

By: Lynda M. Applegate, Ramiro Montealegre and Jeffrey Sweeney

David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information,... View Details

Keywords: General Management; Business Strategy; Entrepreneurship; Business Model; Information Technology; Transformation; Organizational Change and Adaptation

17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

subconscious biases and attempt to get them to view certain prices as attractive and fair. The tactics range from offering tiered pricing options to old standby sales techniques, such as buy one, get one free. “Perceptions matter, so... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail

14 Feb 2017
First Look

First Look at New Research: February 14

be incompatible with the recurring sales model DataXu wanted to implement. Will DataXu need to change its sales organization, pricing approach, or hiring criteria to sell the... View Details

Keywords: Sean Silverthorne

September 2003 (Revised May 2006)
Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek

Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details

Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy

23 Nov 1999
Research & Ideas

What’s Your Strategy for Managing Knowledge?

worked on a manufacturing project in this one. He knew other Ernst & Young teams had, however, so he searched the electronic knowledge management repository for relevant knowledge. For help with the sales process, he found and used... View Details

Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting

August 2022
Exercise

Joy4Home Brands: Pricing Matters

By: Elie Ofek, Oded Koenigsberg and Marco Bertini

Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While... View Details

Keywords: DTC; Pricing Decisions; B2B; Product Marketing; Product Launch; Marketing Strategy; Business Model; Opportunities; Consumer Products Industry

20 Aug 2013
First Look

First Look: August 20

Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic... View Details

Keywords: Anna Secino

13 Dec 2011
First Look

First Look: Dec. 13

company's superior productivity and market share gain in Brazil's cosmetics, fragrances, and toiletries (CF&T) industry. By 2009, Natura's direct sales business model generated income for over 1 million... View Details

Keywords: Sean Silverthorne

22 Feb 2024
Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

A company might take an OpenAI model and fine-tune it, that is, customize it using their proprietary data as a company, and then you start providing your model for sale to... View Details

Keywords: by Rachel Layne; Technology; Information Technology

18 Mar 2008
First Look

First Look: March 18, 2008

this result and assessing how future work in this field should proceed, based upon these first steps in measuring "design." Download the paper: http://www.hbs.edu/research/pdf/08-039.pdf Modeling Expert Opinions on Food... View Details

Keywords: Martha Lagace

July 2009 (Revised March 2010)
Case

Sotheby's & Christie's Inc.

By: Ramon Casadesus-Masanell and Catherine Jane Wise

The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details

Keywords: Arts; Business Model; Restructuring; Economics; Auctions; Market Entry and Exit; Duopoly and Oligopoly; Operations; Competition

August 1997
Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch

In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details

Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry

January 2024
Case

Sprouts Farmers Market

By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred

Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details

Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona