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  • 14 Dec 2007
  • Op-Ed

When Your Product Becomes a Commodity

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. How often have you heard a manager blame "commoditization" for... View Details
Keywords: by John Quelch

    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services

      Walter A. Friedman

      Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

      Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
      • 29 May 2012
      • First Look

      First Look: May 29

      Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B... View Details
      Keywords: Sean Silverthorne
      • 06 Dec 2016
      • First Look

      December 6, 2016

      private property, and the self-made man—has its origins in an American slavery predicated on the abhorrent notion that human beings could be legally owned and compelled to work under force of violence. Drawing on the expertise of sixteen... View Details
      Keywords: Sean Silverthorne
      • Web

      2023 Reunion Presentations - Alumni

      acquiring and engaging talent. These challenges are especially concerning as they attempt to define the future of work. The pandemic of 2020 forced executives to confront the challenges head-on. But years before the pandemic, in 2015,... View Details
      • 19 Feb 2013
      • First Look

      First Look: Feb. 19

      B. Yoffie Publication:Journal of Economic Perspectives Abstract The patent market consists mainly of privately negotiated, bilateral transactions, either sales or cross-licenses, between large companies. There is no eBay, Amazon, New York... View Details
      Keywords: Sean Silverthorne
      • 05 Jul 2011
      • First Look

      First Look: July 5

      Life after Clocky Elie Ofek and Jill AveryHarvard Business School Case 511-134 Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the... View Details
      Keywords: Sean Silverthorne
      • 01 Mar 2024
      • News

      In Harmony

      Asia-Pacific operations. Earlier, while at Carlyle, he oversaw the purchase of KorAm Bank in 2000 and its sale four years later to Citigroup, in a deal that more than doubled Carlyle’s original investment. That outcome caught the eye of... View Details
      Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea
      • 11 Mar 2014
      • First Look

      First Look: March 11

      can the firm increase the sales of its products? Purchase this case: http://hbr.org/product/ministry-of-supply-will-professionals-demand-its-performance/an/814042-PDF-ENG Harvard Business School Case 714-024 Viva Macau (A) A fast-growing... View Details
      Keywords: Sean Silverthorne
      • Web

      Profiles - MBA

      Machine Learning, Interdisciplinary Research, Data Visualization, Gaming, Privacy, and VC. Formative experience at the intersection of technology and business During my time serving as an Israel Defense Forces (IDF) Army Officer, I was... View Details
      • 25 Apr 2017
      • First Look

      First Look at New Research, April 25

      be aware of the range of powerful, dynamic, and often conflicting forces shaping the emerging competitive environment. The globalization of markets, the increasing homogeneity of customer needs worldwide, the impact of the digital... View Details
      Keywords: Sean Silverthorne
      • 01 Oct 2007
      • Research & Ideas

      Encouraging Dissent in Decision-Making

      should be rewarded and incentives designed to encourage that. Says Bazerman, "Executives sometimes complain to me that their sales force is sacrificing profitability for revenue by lowering prices to... View Details
      Keywords: by Garry Emmons
      • 26 Jun 2020
      • Research & Ideas

      Why Japanese Businesses Are So Good at Surviving Crises

      reopen a Lawson store in Soma. Kato had seen devastation as well. The tsunami had claimed two of her four Lawson stores and had destroyed her house, forcing her to a refugee shelter. Her mother-in-law and pet cat were still missing. But... View Details
      Keywords: by Dina Gerdeman
      • 26 Apr 2011
      • First Look

      First Look: April 26

      the sale of insurance products). Moreover, the use of CLV information did not have a negative impact on pricing, as some of the literature suggests, nor on default risk, indicating that managers increased View Details
      Keywords: Sean Silverthorne
      • 16 Jul 2020
      • Research & Ideas

      Restaurant Revolution: How the Industry Is Fighting to Stay Alive

      business model for small independents is often elusive. So when a crisis of the magnitude of the COVID-19 global pandemic forces restaurants to close, and their revenue drops to zero overnight, things get particularly dire. Unlike the... View Details
      Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
      • 28 Sep 2011
      • Research & Ideas

      The Profit Power of Corporate Culture

      arises because little research has been targeted at trying to quantify its importance on performance. In his new book, The Culture Cycle: How to Shape the Unseen Force that Transforms Performance, HBS Professor Emeritus James L. Heskett... View Details
      Keywords: by Sean Silverthorne
      • 08 Oct 2020
      • Research & Ideas

      Keep Your Weary Workers Engaged and Motivated

      necessities of social distancing attenuate or alter the traditional organizational levers. Several CEOs observed: “Keeping spirits high in a sales environment. At the moment our sales View Details
      Keywords: by Boris Groysberg and Robin Abrahams
      • 19 Oct 2022
      • Op-Ed

      Cofounder Courtship: How to Find the Right Mate—for Your Startup

      is highly dependent on the chemistry, the experience each brings into the relationship, leadership styles and many other internal and external factors. While having cofounders can reduce business risk and/or bring complementary skills, View Details
      Keywords: by Julia Austin
      • 16 Dec 2014
      • First Look

      First Look: December 16

      challenges facing Dr. John Noseworthy, president and CEO, in implementing a long-term strategy for the growth of the Mayo Clinic-a leading academic medical center with a reputation for excellence in tertiary and quaternary health care. The case highlights the... View Details
      Keywords: Sean Silverthorne