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- Faculty Publications (219)
Show Results For
- All HBS Web
(1,053)
- People (1)
- News (139)
- Research (819)
- Events (7)
- Multimedia (4)
- Faculty Publications (219)
- December 2009
- Article
Closing the Customer Feedback Loop
By: Rob Markey, Fred Reichheld and Andreas Dullweber
Realizing that customer retention is more critical than ever, companies have ramped up their efforts to listen to customers. But many struggle to convert their findings into practical prescriptions for customer-facing employees. Some companies are addressing that... View Details
Keywords: Customer Centric Initiative; Customer Satisfaction; Customer Focus and Relationships; Customer Value and Value Chain
Markey, Rob, Fred Reichheld, and Andreas Dullweber. "Closing the Customer Feedback Loop." Harvard Business Review 87, no. 12 (December 2009): 43–47.
- Research Summary
Current Research
I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details
- Program
Creating Brand Value
curating, and managing successful brands. Details Establish brands that resonate with today's consumers Evaluate brands from the consumer's point of view to uncover their sources of value Employ effective brand storytelling Capitalize on... View Details
- September 2022
- Article
Giving a Buck or Making a Buck? Donations by Pharmaceutical Manufacturers to Independent Patient Assistance Charities
By: Leemore Dafny, Christopher Ody and Teresa Rokos
The federal Anti-Kickback Statute prohibits biopharmaceutical manufacturers from directly covering Medicare enrollees’ out-of-pocket spending for the drugs they manufacture, but manufacturers may donate to independent patient assistance charities and earmark donations... View Details
Keywords: Cost Sharing; Prescription Drugs; Drug Spending; Medicare; Dual Eligibility; Cost; Health Care and Treatment; Philanthropy and Charitable Giving; Pharmaceutical Industry
Dafny, Leemore, Christopher Ody, and Teresa Rokos. "Giving a Buck or Making a Buck? Donations by Pharmaceutical Manufacturers to Independent Patient Assistance Charities." Health Affairs 41, no. 9 (September 2022).
- 13 Dec 2011
- First Look
First Look: Dec. 13
whether, when, and for which type of customer the introduction of a new channel helps and hurts sales in existing channels. Our framework separates short- and long-run effects by analyzing underlying channel... View Details
Keywords: Sean Silverthorne
- Program
Strategic Marketing for Driving Growth
responsible for business growth, including related leaders such as heads of sales CEOs and other senior leaders who oversee large marketing budgets Leaders in government and nonprofit organizations who seek more View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
purchases of other members. Middle-status members (40 percent of the users) are moderately connected and show a strong and positive effect due to friends' purchases. In other words, this group shows strong "keeping up with the Joneses"... View Details
- August 2017 (Revised July 2018)
- Case
MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work
By: Elie Ofek and Amanda Dai
In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details
Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry
Ofek, Elie, and Amanda Dai. "MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work." Harvard Business School Case 518-031, August 2017. (Revised July 2018.)
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
consumer spending habits, and effective store layout. Sarah Jane Gilbert: What is the difference between the "want-self" and the "should-self"? How does psychology play a role in the internal conflict between the 2?... View Details
- February 2008 (Revised February 2008)
- Supplement
Lincoln Financial Group (B): Making LFD a Reality
LFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales... View Details
Keywords: Organizational Change and Adaptation; Customer Focus and Relationships; Financial Services Industry
Godes, David B., and David Lane. "Lincoln Financial Group (B): Making LFD a Reality." Harvard Business School Supplement 508-029, February 2008. (Revised February 2008.)
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
their FSL model, however, the results provided much greater detail about the potential effects of different marketing investments. For example, the model predicted that sales gains from DTCA and M&E... View Details
Keywords: by Dina Gerdeman
- Program
The Business of Entertainment, Media, and Sports
long-term competitive advantage. Key Benefits Emphasizing the obstacles facing entertainment industry decision-makers, this program will help you develop and execute more effective business strategies. You will debate and analyze the... View Details
- 07 Jun 2016
- First Look
June 7, 2016
likelihood of meeting or beating analyst expectations. Collectively the results shed light on the effect of increased ownership concentration on tax avoidance. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51123 June... View Details
Keywords: Sean Silverthorne
- 16 Nov 2011
- Working Paper Summaries
Private Equity and Employment
- January 2004 (Revised October 2006)
- Case
Electronic Arts in Online Gaming
By: Thomas R. Eisenmann and Justin Wong
Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
Eisenmann, Thomas R., and Justin Wong. "Electronic Arts in Online Gaming." Harvard Business School Case 804-140, January 2004. (Revised October 2006.)
Peter Tufano
Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details
Keywords: asset management; banking; brokerage; credit card; education industry; energy; federal government; financial services; insurance industry; investment banking industry; microfinance; mining; nonprofit industry; oil ＆ gas; petroleum; real estate; retail financial services; state government; utilities; video games
- Web
Faculty & Research
effectively can make a big difference in the quality of our close personal relationships as well as our professional success. Drawing on the new science of conversation, I distill lessons that show how we can better understand, learn... View Details
- 04 Jun 2013
- Working Paper Summaries
Prosocial Bonuses Increase Employee Satisfaction and Team Performance
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
and at best, opportunism." The long-term effects of strategies based solely on such practices appeared to some to be potentially counter-productive for their users. Sharika Kaul typified this view when she asked, "How many times... View Details
Keywords: by James Heskett
- 12 Sep 2024
- HBS Seminar