Sales - Publications - Faculty & Research

26 Jan 2011
News

Home sales drop, prices rise in 2010

02 Sep 2024
News

Sales Management That Works with Frank Cespedes

12 Feb 2013
Working Paper Summaries

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Keywords: by Doug J. Chung, Thomas Steenburgh & K. Sudhir

2002
Case

Creating the Customer-Centric Team: Coordinating Sales and Marketing

By: Benson P. Shapiro

Keywords: Marketing; Groups and Teams; Sales; Customer Focus and Relationships

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2021
Book

Sales Management That Works: How to Sell in a World That Never Stops Changing

By: Frank V. Cespedes

Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive... View Details

Keywords: Sales; Strategy; Salesforce Management; Change; Adaptation

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Article

Why ‘Tell Them Something They Don't Know’ Is Bad Advice in B2B Sales

By: Frank V. Cespedes and Tracy DeCicco

Common advice in sales is to provide insights to customers during sales calls. But this advice generally stays at the level of “tell people something they don’t already know” and results in sales conversations littered with many irrelevant factoids. This article... View Details

Keywords: Sales; Interpersonal Communication; Communication Strategy

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July 2002
Article

The Sale of Ideas: Strategic Disclosure, Property Rights, and Contracting

By: James J. Anton and Dennis A. Yao

Ideas are difficult to sell when buyers cannot assess an idea's value before it is revealed and sellers cannot protect a revealed idea. These problems exist in a variety of intellectual property sales ranging from pure ideas to poorly protected inventions and reflect... View Details

Keywords: Intellectual Property; Contracts; Strategy; Valuation

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March 1990 (Revised March 1992)
Supplement

Mary Kay Cosmetics: Sales Force Incentives (B)

By: Robert L. Simons

Details the changes made to the VIP automobile plan. View Details

Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry

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Teaching Interest

MBA Elective Curriculum Personal Selling and Sales Force Management

Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details

February 2016
Article

The Dialogue That Rarely Happens: Sales - Finance

By: Frank V. Cespedes

Citation

Fall 2010
Article

Government Adoption of Sales Promotions: An Initial Appraisal

By: John A. Quelch and Katherine E. Jocz

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December 2003
Case

Sale of Hephaestus, Inc. to Vulcan Ventures, Inc.

Henry Hephaestus founded Hephaestus, Inc. in 1895. Its first product was a tapered roller bearing for use with horse-drawn wagons and carriages. It reduced friction on the axle and reduced the force necessary to move a heavy load, thereby enabling one horse to do the... View Details

Keywords: Business Exit or Shutdown; Entrepreneurship; Family Ownership; Manufacturing Industry

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05 Dec 2023
News

What Founders Get Wrong about Sales and Marketing

11 Jan 2013
News

Sales Moves Beyond Face-to-Face Deals, Onto the Web

13 Mar 2017
News

Hiding Products From Customers May Ultimately Boost Sales

14 Aug 2017
News

Study: More Frequent Sales Quotas Help Volume but Hurt Profits

October 2017 (Revised March 2020)
Case

Medicetra Medtech Company, Inc.

By: Doug J. Chung

Medicetra MedTech Company is a dental equipment distributor, and senior management is deciding whether to implement a new incentive compensation program for the sales force. For many years, Medicetra had paid salespeople only a fixed salary. Although the current plan... View Details

Keywords: Sales Compensation; Sales Force Retention; Employee Fairness; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Retention; Fairness; Performance Improvement

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Web

Field Course: Entrepreneurial Sales 103 - Course Catalog

HBS Course Catalog Field Course: Entrepreneurial Sales 103 Course Number 6665 Senior Lecturer Lou Shipley Spring; Q4; 1.5 credits Project/Paper To apply, please submit your CV and a paragraph of interest to this application form by... View Details

April 2006
Case

Nutricia Middle East: Measuring Sales Force Effectiveness

Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details