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Show Results For
- All HBS Web
(34,463)
- People (85)
- News (12,020)
- Research (15,006)
- Events (472)
- Multimedia (1,601)
- Faculty Publications (12,331)
- April 2014 (Revised June 2015)
- Case
Making stickK Stick: The Business of Behavioral Economics
By: Leslie John, Michael Norton and Michael Norris
Email mking@hbs.edu for a courtesy copy.
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie, Michael Norton, and Michael Norris. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Case 514-019, April 2014. (Revised June 2015.) (request a courtesy copy.)
- 07 Oct 2014
- News
How to Select Sales Managers Who Can Actually Manage
- 11 Feb 2015
- Video
Words of Business Wisdom
- 07 Mar 2024
- News
Integrating Digital Tools into Every Stage of Your Sales Strategy
- 01 Dec 1996
- News
Intellectual Debate: The Business of Business
With Dean Clark and former Dean McArthur present, along with some fifty current and former faculty members, two back-to-back sessions at the McArthur symposium under-scored differing views within the HBS community on some fundamental View Details
- October 1988 (Revised December 1989)
- Case
Siemens Electric Motor Works (B): Pricing Interdivisional Sales
Examines Siemens' policy for pricing products transferred between the manufacturing and sales divisions of their Electric Motor Works, where both are profit centers. It is unique in that the organizational linkage between the product costing system and the transfer... View Details
Keywords: Production; Price; Organizational Structure; Profit; Business Processes; Manufacturing Industry
Wruck, Karen. "Siemens Electric Motor Works (B): Pricing Interdivisional Sales." Harvard Business School Case 189-090, October 1988. (Revised December 1989.)
- November 1988
- Article
Impact of Sales Promotions on When, What, and How Much to Buy
By: Sunil Gupta
Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- January 1996
- Article
Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales
By: A. Raman and M. Fisher
Raman, A., and M. Fisher. "Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales." Operations Research 44, no. 4 (January 1996): 87–99.
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- 1993
- Book
Coalitions and Collaboration in International Business
By: G. Jones
This volume provides a selection of the most important research on the history of international business collaboration from the nineteenth century until the present day. The selected essays cover the extensve literature on international cartels, other forms of... View Details
Keywords: International Business; Collaboration; Joint Ventures; Trade; Equity; Body of Literature; Relationships; Research
Jones, G., ed. Coalitions and Collaboration in International Business. Aldershot, England: Edward Elgar Publishing, 1993.
- 11 Jan 2013
- News
Sales Moves Beyond Face-to-Face Deals, Onto the Web
- 13 Apr 2012
- News
Power Poses: Tweaking Your Body Language For Greater Sales Success
- 2016
- Blog
Building A Culture of Health - John A. Quelch: Creating A Culture of Health
By: John A. Quelch
All American companies are in the health business whether they like it or not. The private sector directly pays for one-fifth of the whopping 17.5% of GDP spent on healthcare in the United States. Rather than viewing health merely as an insurance expense to be... View Details
Keywords: Building A Culture Of Health; Intersection Of Healthcare And Business; Impact Of Healthcare On Business; Population Health Footprint; Healthcare As An Investment; Change; Education; Health; Human Resources; Labor; Leadership; Management; Marketing; Operations; Performance; Personal Development and Career; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Health Industry; Insurance Industry; Canada; North America; United States
Quelch, John A. "Creating A Culture of Health." Building A Culture of Health - John A. Quelch (blog). May 31, 2016. http://johnquelch.org/creating-a-culture-of-health/.
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
retention. He discusses that gap in a recent article in the European Business Review, titled What Senior Executives Should Know About Sales. “If you look at the Fortune 500, there is currently only one CEO who came up the organization... View Details
Keywords: by Michael Blanding
- 13 Apr 2007
- Working Paper Summaries
Incorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting
- 13 Apr 2012
- News
Power Poses: Tweaking Your Body Language For Greater Sales Success
- 16 Nov 2010
- News
Seasonal prices are boosting retail sales
- Fast Answer
Business of Sports
behavior in sport markets and athletic consumer goods University of Michigan Public dataset compiled by University of Michigan professor of Sport Management Dr. Rod Fort... View Details
- 25 Nov 2010
- News