Publications

Educators

July 2017
Article

What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns?

By: Kenneth A. Froot, Namho Kang, Gideon Ozik and Ronnie Sadka

We develop real-time proxies of retail corporate sales from multiple sources, including approximately 50 million mobile devices. These measures contain information from both the earnings quarter (within quarter) and the period between that quarter's end and the... View Details

Keywords: Announcements; Business Earnings; Sales; Retail Industry

01 Dec 1996
News

Intellectual Debate: The Business of Business

With Dean Clark and former Dean McArthur present, along with some fifty current and former faculty members, two back-to-back sessions at the McArthur symposium under-scored differing views within the HBS community on some fundamental View Details

07 Dec 2011
News

Shoppers say 'ho-hum' not 'ho-ho-ho' to sales

11 Feb 2015
Video

Words of Business Wisdom

February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

13 Apr 2007
Working Paper Summaries

Incorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting

Keywords: by Saravanan Kesavan, Vishal Gaur & Ananth Raman; Retail

December 15, 2015
Article

Don't Turn Your Sales Team Loose Without a Strategy

By: Frank V. Cespedes and Steve Thompson

When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify... View Details

Keywords: Strategy; Salesforce Management

Register to Read

Fast Answer

Business of Sports

behavior in sport markets and athletic consumer goods University of Michigan Public dataset compiled by University of Michigan professor of Sport Management Dr. Rod Fort... View Details

1993
Book

Coalitions and Collaboration in International Business

By: G. Jones

This volume provides a selection of the most important research on the history of international business collaboration from the nineteenth century until the present day. The selected essays cover the extensve literature on international cartels, other forms of... View Details

Keywords: International Business; Collaboration; Joint Ventures; Trade; Equity; Body of Literature; Relationships; Research

Clubs

Business of Sports Club

Keywords: Entertainment / Media / Sports

Teaching Interest

MBA Elective Curriculum Personal Selling and Sales Force Management

Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

retention. He discusses that gap in a recent article in the European Business Review, titled What Senior Executives Should Know About Sales. “If you look at the Fortune 500, there is currently only one CEO who came up the organization... View Details

Keywords: by Michael Blanding

2016
Blog

Building A Culture of Health - John A. Quelch: Creating A Culture of Health

By: John A. Quelch

All American companies are in the health business whether they like it or not. The private sector directly pays for one-fifth of the whopping 17.5% of GDP spent on healthcare in the United States. Rather than viewing health merely as an insurance expense to be... View Details

Read Now

November 1988
Article

Impact of Sales Promotions on When, What, and How Much to Buy

By: Sunil Gupta

Keywords: Sales; Product Marketing

June 2023
Case

The Business of Campaigns

By: Vincent Pons and Mel Martin

In 2022, the U.S. Congress examined the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act, the latest in a long series of campaign finance reforms. According to its authors, the law would be the “most consequential overhaul of federal... View Details

Keywords: Political Elections; Government Legislation; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States

Educators

January 1996
Article

Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales

By: A. Raman and M. Fisher

Keywords: Cost; Risk and Uncertainty; Sales

11 Jan 2013
News

Sales Moves Beyond Face-to-Face Deals, Onto the Web

June 2008
Case

Threadless: The Business of Community

By: Karim R. Lakhani and Zahra Kanji

Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and... View Details

Keywords: Business Model; Business Startups; Innovation and Invention; Product Design; Partners and Partnerships; Social and Collaborative Networks; Apparel and Accessories Industry

Educators