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- Faculty Publications (90)
Show Results For
- All HBS Web (371)
- Faculty Publications (90)
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
- 08 Jul 2002
- What Do You Think?
Have We Carried the Concept of Alignment Too Far?
relatively small number of high profile leaders. Even my publisher informed me this week that at least one major retail book chain will not promote a book on management unless it is an exposé. Can a... View Details
Keywords: by James Heskett
- 17 Aug 2010
- First Look
First Look: August 17
data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and change the mix of marketing promotions... View Details
Keywords: Martha Lagace
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
The diary findings also showed a positive carry-over effect in creativity and productivity, one day and even two days after a worker reported being in a good mood. So what can managers and entrepreneurs do to promote a healthy, positive... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
expressions of gratitude with another positive-valence emotion: excitement. We show that expressing gratitude promotes self-interested behavior compared to expressing excitement or neutral emotion. In Study 4, we find that gratitude... View Details
Keywords: Sean Silverthorne
- 23 Oct 2019
- News
A Bid for the Future
When Stephen Moret (MBA 2001) first read of Amazon’s search for a second headquarters in the Wall Street Journal, he was certain the newspaper had made a typo. The online retailer couldn’t be talking about creating 50,000 jobs. Moret’s... View Details
- 08 Mar 2016
- First Look
March 8, 2016
often work directly with the companies they study. I then survey the factors that influence the quality of UGC. Quality is influenced by factors including promotional content, peer effects between contributors, biases of contributors, and... View Details
Keywords: Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in... View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
future? Olson has some thoughts—but no easy answers—to those questions. What About The Customer? E-book pricing is one of the biggest sources of friction. In a recent dustup between Amazon and Macmillan, the online retailer briefly... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
science/learning, metrics, structured interventions, open communication, and promoting culture change at the work unit, leader, and organization level. Conclusions and Relevance: Understanding the business case to reduce burnout and View Details
Keywords: Sean Silverthorne
- 08 Nov 2021
- Blog Post
Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)
Manager for three years. His next step was back into the corporate world to provide stability for his growing family. “I joined SAP and was promoted seven times in ten years eventually leading the entire Latin American team,” Dzodan said.... View Details
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail... View Details
Keywords: Dina Gerdeman
- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
Miguel (MBA 1997) and Mariana Cal. Molino Cañuelas is a vertically integrated food business where management encourages innovation and growth. As the company continues to expand, the case explores whether it should follow the same strategy internationally or develop... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
business strategy 101 for most entrepreneurs, so why have so many mobile money service offerings failed? It’s a question being studied by Rajiv Lal, the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. “You would think... View Details
- Web
Souvenirs & Novelties - The Art of American Advertising
. helped establish brand familiarity by putting up promotional displays . . . and giving away calendars, glasses, and other items bearing company slogans and trademarks,” business historian Walter Friedman explains. 24 For example,... View Details
- 06 Nov 2007
- First Look
First Look: November 6, 2007
patients' families in an ongoing organizational learning process. The two-case series is particularly distinctive in tracking an organizational change initiative for almost a decade and, as such, uncovers and promotes discussion of the... View Details
Keywords: Sean Silverthorne
- 17 Sep 2024
- Research & Ideas
Advice for the New CEO: Talk to Your Employees Early and Often
tenure from 2011 to 2013 at JCPenney, where messages from top executives were so murky, the retail company was described as a place where “communication goes to die,” the researchers write, leading to rumors and distrust within the firm.... View Details
Keywords: by Ami Albernaz
- 01 Mar 2017
- News
Case Study: Moment in the Sun
Above: The Ario Lamp parallels the sun’s schedule. (Courtesy Ario) Ario is a smart lighting company in the Bay Area whose lamp changes light direction and color dynamically throughout the day, promoting better health. The shifts in... View Details
Keywords: Dan Morrell
- 12 Mar 2013
- First Look
First Look: March 12
sectors. We focus on the presence of incumbent female-owned businesses and their role in promoting higher subsequent female entrepreneurship relative to male entrepreneurship. We find evidence of agglomeration economies in both sectors,... View Details
Keywords: Sean Silverthorne
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
the glasses to the eco-friendly packaging used to ship them. The drinking glasses are sturdy, compact, and Montessori-friendly. Since we promote zero-waste life, they are shipped in carbon-neutral packaging. Moreover, each purchase... View Details