Filter Results:
(475)
Show Results For
- All HBS Web
(711)
- People (2)
- News (140)
- Research (475)
- Events (1)
- Multimedia (3)
- Faculty Publications (203)
Show Results For
- All HBS Web
(711)
- People (2)
- News (140)
- Research (475)
- Events (1)
- Multimedia (3)
- Faculty Publications (203)
Sort by
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
"The feeling that nobody's listening or responding is very frustrating," Avery says. "If social media managers can cut down a company's response time, then they can improve a brand's View Details
- December 2004 (Revised August 2005)
- Exercise
Orientation to the Public Image Assessment Exercise
By: Robin J. Ely
The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process... View Details
Ely, Robin J. "Orientation to the Public Image Assessment Exercise." Harvard Business School Exercise 405-057, December 2004. (Revised August 2005.)
- 18 Dec 2013
- HBS Case
Lessons from the Lance Armstrong Cheating Scandal
Cyclist Lance Armstrong overcame incredible personal adversity to reach the highest levels of success. Then, just as spectacularly, he fell from grace in a public scandal that destroyed not only his reputation, but also the reputations of... View Details
- 13 Oct 2010
- First Look
First Look: October 13, 2010
that confidence in your proposal dies. Fearmongering: Critics catalyze irrational anxieties about your idea. Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In... View Details
Keywords: Sean Silverthorne
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
demanding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the U.S., or at least with U.S. companies in their home markets. By doing so, they learn much about the latest View Details
Keywords: by John Quelch
- 02 Sep 2014
- First Look
First Look: September 2
corporate brand framework for identity and reputation management, including networked brands. Practical implications-The new extended framework and the definition of a brand network with a hub provide logic for View Details
Keywords: Sean Silverthorne
- 13 Mar 2023
- Research & Ideas
The Power of Personal Connections: How Shared Experiences Boost Performance
through team-building efforts may have broad implications outside hospital systems to community health centers and beyond, the authors write. Much like the camaraderie formed in the armed forces during basic training, teams that spend formative years together may want... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
Administration. “Part of that is affecting what people in other countries perceive your country to be.” What does it take to create Denmark’s reputation for modern design or Bali’s Eat Pray Love-style picture of tropical centeredness?... View Details
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
cheerleader, loves the brand heritage, and is a great storyteller. The CMO sees his or her purpose as helping the CEO achieve this role. The CEO understands that building brand reputation reduces commercial risk, insulates the company in... View Details
- 09 Dec 2008
- First Look
First Look: December 9, 2008
economists—had foreseen. The crisis raises questions about how competently financial institutions, such as mutual funds, managed their global capital investments. It raises questions about how effective the International Monetary Fund's... View Details
Keywords: Martha Lagace
- 07 May 2012
- Research & Ideas
The Art of Haggling
behavior and protracted disputes. Integrative bargaining is the process that is emphasized in most professional schools. Rightly so, says Harvard Business School Professor of Management Practice Michael A. Wheeler, who notes that many... View Details
Keywords: by Katie Johnston
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
deploy to buy another company. So, this is actually a very small acquisition for Amazon—very, very small. This aside, the idea behind the business model of One Medical is twofold: to make health care easier to access, and through prevention and better primary care... View Details
- 28 May 2019
- Research & Ideas
Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets
when big scandals happen, like Enron and WorldCom, the weak link often turns out to be auditors. Managers are mostly truth-tellers but have incentives to embellish and sometimes commit fraud. So we rely on auditors to mitigate that... View Details
- 04 Nov 2010
- What Do You Think?
Why Do We Chase Stars?
believe that management is a profession? What do you think? Original Article How many times have you seen this happen? An organization seeking to make a senior management change goes after someone from... View Details
Keywords: by Jim Heskett
- 09 May 2017
- First Look
New Research and Ideas, May 9
organization during “bad times”? Using two large micro datasets on firm decentralization from U.S. administrative data and 10 OECD countries, we find that firms that delegated more power from the Central Headquarters to local plant View Details
Keywords: Sean Silverthorne
- January–February 2019
- Article
What Does Your Corporate Brand Stand For?
By: Stephen A. Greyser and Mats Urde
While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details
A strong corporate identity provides direction and... View Details
Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
Management Review What to Do When Industry Disruption Threatens Your Career By: Groysberg, Boris, Eric Lin, and Whitney Johnson Abstract—This article discusses how to diagnose the risks that disruptive industry forces pose to individual... View Details
Keywords: Dina Gerdeman
- May 2017 (Revised March 2018)
- Case
David Dao on United Airlines
By: Benjamin Edelman and Jenny Sanford
In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry. View Details
Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago
Edelman, Benjamin, and Jenny Sanford. "David Dao on United Airlines." Harvard Business School Case 917-026, May 2017. (Revised March 2018.) (request a courtesy copy.)
- 13 Jan 2021
- Research & Ideas
How 'Small C' Change Can Beat Large-Scale Rebuilding
Even as COVID vaccines begin early deployment, pressure on leaders continues to mount to engage in “Big C” change: rapid course corrections through job cuts, recruiting a fresh management team, and redesigning roles and responsibilities... View Details
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details