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      Relative Cost AnalysisRemove Relative Cost Analysis →

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      • September 20, 2004
      • Comment

      How Consumers Value Global Brands

      By: Douglas Holt, John A. Quelch and Earl L. Taylor
      In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
      Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
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      Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
      • September 2004
      • Article

      Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces

      By: Manfred Krafft, Sönke Albers and Rajiv Lal
      Keywords: Theory; Cost; Sales; Employees; Germany
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      Krafft, Manfred, Sönke Albers, and Rajiv Lal. "Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces." International Journal of Research in Marketing 21, no. 3 (September 2004): 265–283.
      • summer 2003
      • Article

      Patents, Invalidity, and the Strategic Transmission of Enabling Information

      By: James J. Anton and Dennis A. Yao
      The patent system encourages innovation and knowledge disclosure by providing exclusivity to inventors. Exclusivity is limited, however, because a substantial fraction of patents have some probability of being ruled invalid when challenged in court. The possibility of... View Details
      Keywords: System; Innovation and Invention; Knowledge Dissemination; Courts and Trials; Competition; Patents; Corporate Disclosure
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      Anton, James J., and Dennis A. Yao. "Patents, Invalidity, and the Strategic Transmission of Enabling Information." Journal of Economics & Management Strategy 12, no. 2 (summer 2003): 151–178. (Harvard users click here for full text.)
      • February 2003 (Revised March 2007)
      • Case

      Internet Customer Acquisition Strategy at Bankinter

      By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
      Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details
      Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain
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      Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Internet Customer Acquisition Strategy at Bankinter." Harvard Business School Case 103-021, February 2003. (Revised March 2007.)
      • January 2003 (Revised September 2007)
      • Background Note

      A Note on Racing to Acquire Customers

      By: Thomas R. Eisenmann
      Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
      Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition
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      Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
      • August 2002 (Revised June 2006)
      • Case

      Great Dakota Bank: Online Banking

      By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
      In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
      Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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      Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
      • April 2002 (Revised March 2006)
      • Background Note

      Economics of Retail Banking Note

      By: Frances X. Frei and Dennis Campbell
      Explains the financial operations of retail banking, highlighting profitability challenges facing the industry. For U.S. banks, it is quite common for more than half of the customer base to be unprofitable and to have relatively few customers make up the vast majority... View Details
      Keywords: Customers; Economics; Cost; Banks and Banking; Profit; Revenue; Service Operations; Banking Industry; United States
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      Frei, Frances X., and Dennis Campbell. "Economics of Retail Banking Note." Harvard Business School Background Note 602-153, April 2002. (Revised March 2006.)
      • Dec 2001
      • Other Presentation

      Innovation Lecture

      By: Michael E. Porter
      In his lecture, Professor Porter gave a sharp analysis of the Dutch economy. His message was that the Netherlands must watch its step because it is losing momentum as a knowledge-based economy. Not because it is performing badly, but because other countries are doing... View Details
      Keywords: Economics; Netherlands
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      Porter, Michael E. "Innovation Lecture." Institute for Strategy and Competitiveness, The Hague, Netherlands, December 2001.
      • November 2000 (Revised December 2000)
      • Background Note

      Online Content Providers

      By: Thomas R. Eisenmann and Alastair Brown
      Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details
      Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Online Content Providers." Harvard Business School Background Note 801-261, November 2000. (Revised December 2000.)
      • October 2000 (Revised March 2003)
      • Case

      Merck & Company: Evaluating a Drug Licensing Opportunity

      By: Richard S. Ruback and David B Krieger
      This explores the valuation of an opportunity to license a compound before it enters clinical trials. Describes Merck's decision tree evaluation process is presented. Information required to evaluate a specific licensing opportunity is provided, including the costs of... View Details
      Keywords: Decision Making; Cost vs Benefits; Opportunities; Valuation; Outcome or Result; Pharmaceutical Industry
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      Ruback, Richard S., and David B Krieger. "Merck & Company: Evaluating a Drug Licensing Opportunity." Harvard Business School Case 201-023, October 2000. (Revised March 2003.)
      • October 2000 (Revised March 2004)
      • Background Note

      Variance Analysis and Flexible Budgeting

      By: Robert S. Kaplan
      Facilitates the teaching of cases on variance analysis and flexible budgeting. Uses algebra, diagrams, and numerical examples to illustrate the calculation of price, quantity, and mix variances for revenues and costs, and a flexible budget for analyzing indirect and... View Details
      Keywords: Cost; Price; Mathematical Methods; Revenue; Budgets and Budgeting
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      Kaplan, Robert S. "Variance Analysis and Flexible Budgeting." Harvard Business School Background Note 101-039, October 2000. (Revised March 2004.)
      • Article

      Valuation of Bankrupt Firms

      By: S. C. Gilson, E. S. Hotchkiss and R. S. Ruback
      This study compares the market value of firms that reorganize in bankruptcy with estimates of value based on management's published cash flow projections. We estimate firm values using models that have been shown in other contexts to generate relatively precise... View Details
      Keywords: Valuation; Business Ventures; Insolvency and Bankruptcy
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      Gilson, S. C., E. S. Hotchkiss, and R. S. Ruback. "Valuation of Bankrupt Firms." Review of Financial Studies 13, no. 1 (Spring 2000): 43–74. (Abridged version reprinted in The Journal of Corporate Renewal 13, no. 7 (July 2000))
      • August 1999 (Revised May 2001)
      • Case

      Catanese and Vulcan (A)

      By: V.G. Narayanan and Sanjay Pothen
      A small CPA firm puts in a new performance measurement system, and profits increase by 350% in less than a year. This case illustrates the reasons for improved profitability as well as the sustainability of levels of growth, the opportunities, and the threats that... View Details
      Keywords: Cost Accounting; Performance Evaluation; SWOT Analysis; Profit
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      Narayanan, V.G., and Sanjay Pothen. "Catanese and Vulcan (A)." Harvard Business School Case 100-021, August 1999. (Revised May 2001.)
      • February 1998 (Revised May 2007)
      • Case

      Airborne Express

      By: Jan W. Rivkin
      In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of... View Details
      Keywords: Competition; Business Strategy; Partners and Partnerships; Global Strategy; Rank and Position; Service Industry
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      Rivkin, Jan W. "Airborne Express." Harvard Business School Case 798-070, February 1998. (Revised May 2007.)
      • January 1998 (Revised July 2019)
      • Case

      Cafes Monte Bianco: Building a Profit Plan

      By: Robert L. Simons and Antonio Davila
      Alert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you’ve taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using... View Details
      Keywords: Strategic Planning; Cash Flow; Investment Return; Profit; Financial Statements; Food and Beverage Industry; Italy
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      Simons, Robert L., and Antonio Davila. "Cafes Monte Bianco: Building a Profit Plan." Harvard Business School Case 198-088, January 1998. (Revised July 2019.)
      • October 1997
      • Article

      Does Competition Kill Corruption?

      By: Christopher Bliss and Rafael Di Tella
      Corrupt agents (officials or gangsters) exact money from firms. Corruption affects the number of firms in a free-entry equilibrium. The degree of deep competition in the economy increases with lower overhead costs relative to profits and with a tendency toward similar... View Details
      Keywords: Competition; Crime and Corruption
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      Bliss, Christopher, and Rafael Di Tella. "Does Competition Kill Corruption?" Journal of Political Economy 105, no. 5 (October 1997): 1001–1023.
      • September 1997 (Revised February 2000)
      • Exercise

      Exercises in Option Pricing and Real Option Analysis

      By: Benjamin C. Esty
      Contains five problems, one each on basic option pricing, abandonment value, the value of waiting to invest, contingent claims analysis (equity as a call option), and strategic decision making in an option framework. The goal is for students to recognize option value... View Details
      Keywords: Stock Options; Price
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      Esty, Benjamin C. "Exercises in Option Pricing and Real Option Analysis." Harvard Business School Exercise 298-053, September 1997. (Revised February 2000.)
      • September 1997
      • Article

      The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out

      By: Bruno S. Frey and Felix Oberholzer-Gee
      Keywords: Cost; Motivation and Incentives; Theory
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      Frey, Bruno S., and Felix Oberholzer-Gee. "The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out." American Economic Review 87, no. 4 (September 1997): 746–755.
      • April 1997
      • Case

      Peoria Engine Plant (A): (Abridged)

      By: Robert S. Kaplan and Amy P. Hutton
      Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and... View Details
      Keywords: Motivation and Incentives; Cost Management; Financial Reporting; Performance Improvement; Budgets and Budgeting; Auto Industry
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      Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A): (Abridged)." Harvard Business School Case 197-099, April 1997.
      • November 1996 (Revised February 1997)
      • Case

      Historical Society of Pennsylvania, The

      By: Stephen A. Greyser and Stephanie L. Woerner
      The Historical Society of Pennsylvania (HSP) runs one of the nation's most important research libraries and a museum focusing on colonial history. Financial analysis shows that the society has absorbed increased costs of operation over the past decade through slow but... View Details
      Keywords: Finance; Cost; Human Resources; Leadership Style; Management Analysis, Tools, and Techniques; Managerial Roles; Mission and Purpose; Corporate Strategy; Pennsylvania
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      Greyser, Stephen A., and Stephanie L. Woerner. "Historical Society of Pennsylvania, The." Harvard Business School Case 597-062, November 1996. (Revised February 1997.)
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