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      • October 1990
      • Case

      Parenting Magazine

      By: William A. Sahlman
      Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc. about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the... View Details
      Keywords: Business or Company Management; Decision Choices and Conditions; Negotiation; Negotiation Deal; Valuation; Venture Capital; Financing and Loans; Outcome or Result; Risk and Uncertainty; Projects; Journals and Magazines; Publishing Industry; Publishing Industry
      Citation
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      Sahlman, William A. "Parenting Magazine." Harvard Business School Case 291-015, October 1990.
      • October 1990
      • Teaching Note

      Dorio Printing Co., Teaching Note

      By: Frank V. Cespedes
      Keywords: Publishing Industry
      Citation
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      Cespedes, Frank V. "Dorio Printing Co., Teaching Note." Harvard Business School Teaching Note 591-039, October 1990.
      • September 1990
      • Case

      Corporate News in the Los Angeles Times

      By: Stephen A. Greyser and Norman Klein
      Keywords: Media; Newspapers; Publishing Industry; Publishing Industry
      Citation
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      Greyser, Stephen A., and Norman Klein. "Corporate News in the Los Angeles Times." Harvard Business School Case 591-010, September 1990.
      • April 1990 (Revised November 1992)
      • Case

      Population Services International: The Social Marketing Project in Bangladesh (Abridged)

      By: James E. Austin
      Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
      Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
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      Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
      • September 1988 (Revised March 1989)
      • Background Note

      Note on the Book Publishing Industry in 1984

      By: Rosabeth M. Kanter
      Keywords: Publishing Industry
      Citation
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      Kanter, Rosabeth M. "Note on the Book Publishing Industry in 1984." Harvard Business School Background Note 489-026, September 1988. (Revised March 1989.)
      • November 1987 (Revised August 1989)
      • Case

      Dorio Printing Co.

      By: Frank V. Cespedes
      Keywords: Publishing Industry
      Citation
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      Cespedes, Frank V. "Dorio Printing Co." Harvard Business School Case 588-034, November 1987. (Revised August 1989.)
      • July 1986 (Revised December 1986)
      • Case

      McGraw-Hill Book Co. (Condensed)

      By: James I. Cash Jr.
      Keywords: Publishing Industry
      Citation
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      Cash, James I., Jr. "McGraw-Hill Book Co. (Condensed)." Harvard Business School Case 187-016, July 1986. (Revised December 1986.)
      • March 1986 (Revised November 1990)
      • Case

      Valerie Morgan

      By: Howard H. Stevenson
      Presents interviews and conversations with a woman who recently started a publishing house. Primarily concerns her immediate future regarding harvesting options: IPO, sell out, step up to chairman, venture capital, etc. Also deals with the excitement and thrill of... View Details
      Keywords: Interactive Communication; Decision Choices and Conditions; Entrepreneurship; Cash; Initial Public Offering; Business or Company Management; Strategic Planning; Publishing Industry
      Citation
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      Stevenson, Howard H. "Valerie Morgan." Harvard Business School Case 386-164, March 1986. (Revised November 1990.)
      • March 1983 (Revised April 1987)
      • Teaching Note

      McGraw-Hill Book Co.: Micro Computer Resource Center, Teaching Note

      By: F. Warren McFarlan
      Keywords: Information Technology; Publishing Industry
      Citation
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      McFarlan, F. Warren. "McGraw-Hill Book Co.: Micro Computer Resource Center, Teaching Note." Harvard Business School Teaching Note 183-150, March 1983. (Revised April 1987.)
      • August 1981 (Revised June 1986)
      • Case

      McGraw-Hill Book Co.: Micro Computer Resource Center

      By: James I. Cash Jr.
      Keywords: Information Technology; Publishing Industry; Publishing Industry
      Citation
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      Cash, James I., Jr. "McGraw-Hill Book Co.: Micro Computer Resource Center." Harvard Business School Case 182-017, August 1981. (Revised June 1986.)
      • June 1981 (Revised February 1983)
      • Case

      West Point: The Cheating Incident (A)

      By: Leonard A. Schlesinger
      Presents a review of published data on the 1976 cheating scandal at West Point. Written from the perspective of the Academy Superintendent, it raises issues of ethics, organizational change and action planning in the face of conflicting stakeholder interests. View Details
      Keywords: Organizational Change and Adaptation; Higher Education; Ethics; Government Administration; Conflict and Resolution; Planning; Public Administration Industry; Education Industry
      Citation
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      Schlesinger, Leonard A. "West Point: The Cheating Incident (A)." Harvard Business School Case 481-117, June 1981. (Revised February 1983.)
      • April 1973
      • Case

      Gruner & Jahr AG & Co.

      By: Steven C. Wheelwright
      Keywords: Publishing Industry
      Citation
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      Wheelwright, Steven C. "Gruner & Jahr AG & Co." Harvard Business School Case 173-210, April 1973.
      • Research Summary

      By: Srikant M. Datar
      Datar's research interests are in the cost management and management control areas. He has published his research on activity-based management, quality, productivity, time-based competition, new product development, bottleneck management, incentives and ... View Details
      • Research Summary

      (formerly Leonard-Barton) Creating and Exploiting Knowledge-Based Assets

      By: Dorothy A. Leonard
      For the past decade, Dorothy Leonard's research has focused on how companies develop and exploit strategically advantageous knowledge assets. In her 1995 book Wellsprings of Knowledge (HBS Press), she identified and described in depth, activities that create and... View Details
      • Research Summary

      Areas of Interest

      By: Michael A. Wheeler
      Primary Topics: complexity, dispute resolution, ethics, improvisation, moral leadership, negotiation, psychodynamics

      Additional Topics: alliances, cognition, conflict, creativity, crisis management, decision-making, electronic... View Details

      • Research Summary

      Business History

      By: Walter A. Friedman
      Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the... View Details
      • Research Summary

      Capital Markets, Investment, and Competition

      By: Michael E. Porter
      Michael E. Porter's research into issues of capital allocation, first published in the report 'Capital Choices,' is the basis for continuing research that examines how U.S. capital markets distort competitive behavior and investment. A report to the Competitiveness... View Details
      • Research Summary

      Consumer-Driven Health Care

      By: Regina E. Herzlinger
      Since 1999, Professor Herzlinger's work in this area has provided the major impetus for the transformation of the health care sector: first in new consumer-driven insurance products sold by established insurers such as Aetna, United and CIGNA, as well as... View Details
      • Research Summary

      Corporate Reputation

      By: Stephen A. Greyser
      Stephen A. Greyser is undertaking an empirical analysis of corporate reputation based on interviews conducted by Opinion Research Corporation with more than four thousand executives in nineteen countries. His study is examining public awareness of, familiarity with,... View Details
      • Research Summary

      Creativity and Innovation

      By: Teresa M. Amabile

      Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details

      Keywords: Creativity; Innovation
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