Publications

2001
Book

From Heresy to Dogma: An Institutional History of Corporate Environmentalism

By: Andrew J. Hoffman

This is a pathbreaking account of how the environmental movement has led to profound changes in the perceptions and practices of large-scale corporations, as shown here in the chemical and petroleum industries. The book traces how market, social, and political... View Details

Keywords: Organizational Culture; Environmental Sustainability; Public Opinion; Social Issues

01 Sep 2007
News

Giving New Ventures a Boost

proposed a plan for Judicial Intelligence, a suite of computer-based tools that will help litigators strategically analyze the opinions of judges they will face in court. In the social enterprise track, a team from Harvard’s School of... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Fall 2012
Article

Climate Science as Culture War

By: Andrew J. Hoffman

Today, there is no doubt that a scientific consensus exists on the issue of climate change. Scientists have documented that anthropogenic sources of greenhouse gases are leading to a buildup in the atmosphere, which leads to a general warming of the global climate and... View Details

Keywords: Public Opinion; Culture; Climate Change; Values and Beliefs

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

mitigating the possibility that a Democratic-leaning firm might already be more vulnerable in areas that received the channel as part of their cable plans. PR problems with real costs Public relations issues have long been a complicated... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

Web

Lessons in Economics | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

Web

Films & TV | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

August 2024 (Revised January 2025)
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States

Educators

September 2019
Article

Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects

By: Todd Schifeling and Andrew J. Hoffman

This article examines the influence of radical flank actors in shifting field-level debates by increasing the legitimacy of preexisting but peripheral issues. Using network text analysis, we apply this conceptual model to the climate change debate in the United States... View Details

Keywords: Government Legislation; Climate Change; Public Opinion; Power and Influence; Policy; United States

Web

Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

2025
Working Paper

Partisan Corporate Speech

By: William Cassidy and Elisabeth Kempf

We construct a novel measure of partisan corporate speech using natural language processing techniques and use it to establish three stylized facts. First, the volume of partisan corporate speech has risen sharply between 2012 and 2022. Second, this increase has... View Details

Keywords: Natural Language Processing; Perspective; Communication; Public Opinion; Business and Shareholder Relations; Trends

SSRN

May 4, 2023
Article

Falling Insulin Prices—What Just Happened?

By: Leemore S. Dafny

Recently, more than 100 years after insulin was developed, manufacturers announced price reductions for insulin products. Pressure to reduce prices had long been building, so why would they act now? View Details

Keywords: Price; Health Care and Treatment; Public Opinion; Demand and Consumers; Pharmaceutical Industry

Register to Read

04 Apr 2022
News

Strengthening City Hall’s Foundations

In an opinion piece published by the Jerusalem Post on April 4, 2022, Michael Bloomberg (MBA 1966) announced a new management training program to support mayors in Israel. The Bloomberg-Sagol Center for City Leadership, created in... View Details

Keywords: Executive, Legislative, and Other General Government Support; Government

May 2024
Teaching Note

AI Wars

By: Andy Wu and Matt Higgins

Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details

Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry

2022
Working Paper

Between Human Dignity and Security: Identifying Citizen and Elite Preferences and Concerns over Refugee Reception

By: Kristin Fabbe, Eleni Kyrkopoulou and Mara Vidali

Under what conditions do citizens and elites support the creation of migrant and refugee hosting facilities in their area, and what types of facilities do they prefer? What types of concerns underlay these preferences and how do they differ by ideology and elite... View Details

Keywords: National Security; Immigration; Refugees; Human Needs; Public Opinion; Greece

28 Mar 2023
Blog Post

Meet Professor Elisabeth Paulson: A Conversation on Life, Research, and Teaching

your research that can positively support public and non-profit organizations? My research uses data and analytics to design or improve tools (e.g., policy interventions) that will contribute to social good. Broadly speaking, to... View Details

March 2025
Article

Limited Accountability and Awareness of Corporate Emissions Target Outcomes

By: Xiaoyan Jiang, Shawn Kim and Shirley Lu

Firms are increasingly announcing targets to reduce their carbon emissions, but it is unclear whether firms are held accountable for these targets. Here we examine emissions targets that ended in 2020 to investigate the final target outcomes, the transparency of target... View Details

Keywords: Carbon Emissions; Goals and Objectives; Corporate Social Responsibility and Impact; Corporate Accountability; Environmental Sustainability; Public Opinion