Publications

SSRN

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

mitigating the possibility that a Democratic-leaning firm might already be more vulnerable in areas that received the channel as part of their cable plans. PR problems with real costs Public relations issues have long been a complicated... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

April 8, 2025
Other Article

Commentary: How Financial Influencers Can Make or Break Investment Platforms like Chocolate Finance

By: Daniel Rabetti

Keywords: Power and Influence; Public Opinion; Social Media; Financial Services Industry

Web

Films & TV | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

February 2011
Article

The Culture and Discourse of Climate Skepticism

By: Andrew J. Hoffman

Keywords: Climate Change; Public Opinion; Policy; Technological Innovation; Behavior

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2022
Working Paper

On the Origins of Our Discontent

By: Rawi Abdelal and Thomas J. DeLong

Signs of discontent with global capitalism and national capitalisms abound. Unless we find ways to create better jobs and then improve those jobs further with empathic management and thoughtful mentoring, then we will be unable to create a more stable, purposeful... View Details

Keywords: Capitalism; Human Needs; Public Opinion; Social Issues; Wealth and Poverty; Globalization; Government and Politics

Web

Research Links | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

2025
Working Paper

Corporate Actions as Moral Issues

By: Zwetelina Iliewa, Elisabeth Kempf and Oliver Spalt

We examine nonpecuniary preferences across a broad set of corporate actions using a representative sample of the U.S. population. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large both for stock market... View Details

Keywords: Public Opinion; Corporate Social Responsibility and Impact; Moral Sensibility

October 2022
Article

When Does Moral Engagement Risk Triggering a Hypocrite Penalty?

By: Jillian J. Jordan and Roseanna Sommers

Society suffers when people stay silent on moral issues. Yet people who engage morally may appear hypocritical if they behave imperfectly themselves. Research reveals that hypocrites can—but do not always—trigger a “hypocrisy penalty,” whereby they are evaluated... View Details

Keywords: Hypocrite; Dishonesty; Social Issues; Moral Sensibility; Public Opinion; Perception

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2022
Working Paper

Between Human Dignity and Security: Identifying Citizen and Elite Preferences and Concerns over Refugee Reception

By: Kristin Fabbe, Eleni Kyrkopoulou and Mara Vidali

Under what conditions do citizens and elites support the creation of migrant and refugee hosting facilities in their area, and what types of facilities do they prefer? What types of concerns underlay these preferences and how do they differ by ideology and elite... View Details

Keywords: National Security; Immigration; Refugees; Human Needs; Public Opinion; Greece

Web

Site Credits | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

Web

Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

Web

Lessons in Economics | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

01 Sep 2007
News

Giving New Ventures a Boost

proposed a plan for Judicial Intelligence, a suite of computer-based tools that will help litigators strategically analyze the opinions of judges they will face in court. In the social enterprise track, a team from Harvard’s School of... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

August 2024 (Revised January 2025)
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States

Educators

September 2019
Article

Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects

By: Todd Schifeling and Andrew J. Hoffman

This article examines the influence of radical flank actors in shifting field-level debates by increasing the legitimacy of preexisting but peripheral issues. Using network text analysis, we apply this conceptual model to the climate change debate in the United States... View Details

Keywords: Government Legislation; Climate Change; Public Opinion; Power and Influence; Policy; United States

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Forthcoming
Article

The Political Economy of Anti-Bribery Enforcement

By: Lauren Cohen and Bo Li

Using exogenous variation in the timing and geographic location of U.S. Congressional elections, we find that the probability of Foreign Corrupt Practices Act (FCPA) enforcement actions against foreign firms increases significantly preceding senatorial elections,... View Details

Keywords: Bribery; Regulatory Enforcement; Crime and Corruption; Political Elections; Power and Influence; Public Opinion; Geographic Location

Web

Labor Practices | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

May 2024
Teaching Note

AI Wars

By: Andy Wu and Matt Higgins

Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details

Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry