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- All HBS Web (477)
- Faculty Publications (78)
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- 14 Mar 2017
- First Look
First Look at New Research, March 14
double sales. Should he focus on direct sales or add more channel partners? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817001-PDF-ENG Harvard Business School Case 516-023 Managing Marketing Data at Allstate No abstract... View Details
Keywords: Sean Silverthorne
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
Transition to Democracy Promotion The Pivot: Neoconservatives, the Philippines, and the Democracy Agenda By: Fibiger, Mattias Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54829... View Details
Keywords: Dina Gerdeman
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
Good and the Bad.” Rather than just presenting the strengths of its various credit card offerings, they proposed also promoting each credit card’s less-obvious drawbacks. Being transparent with customers might help them make better... View Details
Keywords: Dina Gerdeman
- 05 Aug 2008
- First Look
First Look: August 5, 2008
and by adjusting both fund purchases and full sales of stocks if their risky portfolios have performed well. Finally, the tendency for households to fully sell winning stocks is weaker for wealthy investors with diversified portfolios of... View Details
Keywords: Martha Lagace
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
software. During the last week of August, about 25 percent of respondents to the US Census Bureau’s Small Business Pulse Survey said they were increasingly using online platforms to promote goods and services. However, businesses don’t... View Details
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
Speed Trap, was poised for publication as I came up for promotion that year at Harvard Business School. However, in a reversal of the familiar prescription for scholars, my mentors told me, “If you publish, you might perish.” They were... View Details
- 08 Dec 2015
- Research & Ideas
You Won't Make It If You Fake It
and venture capitalist Marc Andreessen. That’s what I learned to do as the 27-year-old general manager of Litton Industries’ microwave oven division. I recruited an experienced team of appliance industry veterans, including the marketing and View Details
Keywords: by Bill George
- 15 Feb 2011
- First Look
First Look: Feb. 15
geographically insulate their trades from the broader commerce, creating in effect two circuits. Yet the professionals also promote specific practices of trade within their circuit to help them distinguish their own pursuit from an... View Details
Keywords: Sean Silverthorne
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
sharing system recording employees’ creative work—a control system often used to promote local experimentation—on the quality of creative work, job engagement, and financial performance. While, on average, the mere introduction of the... View Details
Keywords: Re: Multiple Faculty
- 23 Sep 2014
- First Look
First Look: September 23
conduct-that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We conduct one of the first large-scale comparative studies to determine which international, domestic, civil society, and market... View Details
Keywords: Sean Silverthorne
- 26 Jan 2010
- First Look
First Look: Jan. 26
Schankerman examine the ways in which software differs from other technologies in promoting economic development, what motivates individuals and firms to contribute to open source projects, how developers and users view the tradeoffs... View Details
Keywords: Martha Lagace
- 03 Jun 2008
- First Look
First Look: June 3, 2008
association, fair pay practices) and whether these codes have affected their business outcomes (e.g., staff turnover and absenteeism, product defect rates, sales growth). In this paper, we review the existing evaluations of other private... View Details
Keywords: Martha Lagace
- 21 May 2013
- First Look
First Look: May 21
pharmaceutical sales teams in Belgium and sports teams in Canada. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to others-can produce measurable benefits for employees and... View Details
Keywords: Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 16 Sep 2014
- First Look
First Look: September 16
emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D... View Details
Keywords: Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming... View Details
- 12 Feb 2013
- First Look
First Look: Feb. 12
through restrictions on the number of apartments a resident is allowed to purchase and aggressive promotion of affordable housing on the low-end of the market. Zhang Xin wonders what opportunities and threats such market conditions... View Details
Keywords: Sean Silverthorne
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
mobile phone penetration, universal availability of unique ID systems, and evolving privacy and data protection laws. It builds on global best practices and promotes the adoption of human-centered design principles, data minimization, and... View Details
Keywords: Dina Gerdeman
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
replaced or repaired when worn. In addition to reducing greenhouse gas emissions by 92 percent and saving about $400 million per year through recycling, the company's sales increased by 65 percent and profits by 200 percent after the... View Details
Keywords: by Dina Gerdeman
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
the Japanese economy get off the ground, and the company's business there was dwarfed by its domestic business. But as Toyota's U.S. sales grew, political pressures increased the political and administrative distance between the two... View Details
Keywords: by Pankaj Ghemawat