Filter Results:
(325)
Show Results For
- All HBS Web (477)
- Faculty Publications (78)
Show Results For
- All HBS Web (477)
- Faculty Publications (78)
Sort by
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
committed. Even if they had wanted to sell in chain stores, the Lauders could not afford the large sales force necessary to service such outlets. Because she wanted to reach women who did not necessarily have much experience with makeup,... View Details
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
faced. There is also a second cause, one that has its roots in the changing shopping experience. During the 1960s, European retailing began moving away from personalized service and toward new self-service sales formats. Abetted by the... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
delay to the 787 is not likely to give the equally-hyped (and delayed) Airbus 380 any competitive advantage. The story at Apple is less benign and that explains why the stock was hammered harder. The iPhone was heavily promoted at the... View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative... View Details
Keywords: Martha Lagace
- 22 Apr 2014
- First Look
First Look: April 22
present a model in which fire sales propagate shocks across bank balance sheets. When a bank experiences a negative shock to its equity, a natural way to return to target leverage is to sell assets. If potential buyers are limited, then... View Details
Keywords: Sean Silverthorne
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
employment commitments and the need to promote employees within the organization further encourage Japanese companies to expand operations at home while reaching foreign markets through zaibatsu-linked trading companies or offshore View Details
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
Christopher Stanton Abstract—Wage rigidity creates real and financial frictions, though the real-world drivers of rigidities remain largely unstudied. We use staggered commission reductions at a sales firm to estimate effects on worker... View Details
Keywords: Sean Silverthorne
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
architect of the course, emphasized the idea that capitalists could be defined as people who "put bets on the future"—by, for instance, making investments, opening sales campaigns, and founding new firms. The subject of forecasting, I... View Details
Keywords: by Sean Silverthorne
- 01 Jul 2014
- First Look
First Look: July 1
members of a network to generate more diverse information but discourages them from generating diverse theories: in the language of March (1991), clustering promotes exploration in information space but decreases exploration in solution... View Details
Keywords: Carmen Nobel
- 12 Apr 2016
- First Look
April 12, 2016
"the right environment" to promote accountability and head off future disasters. The corporate leaders we have interviewed say that culture isn't something you "fix." Rather cultural change is what you get after you've... View Details
Keywords: Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
aimed at increasing female labor force participation to compensate for Japan's aging population, reforms of the electric power sector directed at reducing electricity costs, and efforts designed to promote the "health and longevity... View Details
Keywords: Sean Silverthorne
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
consumer behavior, Ngwe and Chen analyzed sales data from Southeast Asian fashion retailer Zalora in the Philippines. Because the data included the company's startup period, encompassing more than two million orders from 2012 to 2016, the... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote, "Instead of trying to weed out new products, focus on View Details
- 04 Oct 2016
- First Look
October 4, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51680 forthcoming Journal of Financial Economics What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns? By: Froot, Kenneth A., Namho... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
anticipation of the holiday season, the retailer introduced a $115 leather wallet on its website that came in five colors. In an effort to promote sales after the holiday, the retailer included an... View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
than a year's work by a division manager and his team. They had developed advertising, prepared promotional materials, crafted a sales and distribution plan, and assigned responsibilities for different parts... View Details
- 01 Jul 2008
- First Look
First Look: July 1, 2008
and inside sales force have been very successful in finding and bringing in new customers, in part because of a laser-like focus on increasing its marketing ROI. As ScriptLogic looks towards its next phase of growth, however, it is... View Details
Keywords: Martha Lagace
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
ads had an effect similar to field operations in that they also tended to galvanize partisan voters. Since PAC ads generally attack rivals, rather than promote candidates, the strong negative tone of these ads seemed to fly better with... View Details
Keywords: by Dina Gerdeman
- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
seminars, learning an industry by working in it; these are all ways to develop expertise that will promote your success in investing. But in both entrepreneurship and angel investing, there is nothing like doing it. Nothing. The... View Details
Keywords: by David Amis & Howard Stevenson
- 21 Jan 2014
- First Look
First Look: January 21
Hong Abstract—When to sell a novel idea is a difficult decision for many innovators. Selling early has financial benefits. But a later-stage sale of a more fully developed idea may attract greater buyer interest and allow the innovator to... View Details
Keywords: Sean Silverthorne