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- All HBS Web (461)
- Faculty Publications (78)
- 01 Jun 2022
- News
Case Study: Glass Half Full
example, eating establishments (there’s brand value for bars and restaurants to promote sustainable glassware to ESG-conscious patrons), gifting services (many now provide platforms where Neutrall can maintain its brand and get end-user... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
increases only modestly. The traditional face of the industry has changed, with "full-service" agency-client relationships giving way to cost cutting, streamlining, and consolidation. Outright alternatives to advertising - including options such as publicity, product... View Details
Keywords: Peter K. Jacobs
- 25 Oct 2016
- First Look
October 25, 2016
companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier society and improved living... View Details
Keywords: Sean Silverthorne
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
show that the decline in auctions was not driven by changes in the type of sellers and items. Instead, seller incentives changed. We estimate the demand facing individual sellers at different points in time and document falling sale... View Details
Keywords: Sean Silverthorne
- 29 Apr 2021
- News
Equal Partner
Aditya articulated her concerns about the state of entrepreneurship and investing and the role she might be able to play remedying that from inside a VC firm, her mentor interjected: “Why not take your own path?” Aditya had long been committed to View Details
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
distribution of face masks and the promotion of their use, are winning strategies in this battle. As other countries begin to reopen their economies, how can they apply these lessons to combat COVID-19? Proactive testing and tracing As... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of... View Details
Keywords: by Manda Salls
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers. This effect is more difficult to measure, but many merchants perceive it to be real. Where it exists, it's an important... View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative... View Details
Keywords: Martha Lagace
- 22 Apr 2014
- First Look
First Look: April 22
present a model in which fire sales propagate shocks across bank balance sheets. When a bank experiences a negative shock to its equity, a natural way to return to target leverage is to sell assets. If potential buyers are limited, then... View Details
Keywords: Sean Silverthorne
- 01 Mar 2017
- News
Case Study: Moment in the Sun
Above: The Ario Lamp parallels the sun’s schedule. (Courtesy Ario) Ario is a smart lighting company in the Bay Area whose lamp changes light direction and color dynamically throughout the day, promoting better health. The shifts in... View Details
Keywords: Dan Morrell
- 03 Feb 2015
- First Look
First Look: February 3
drive this reaction. February 2015 Perspectives on Psychological Science When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries By: Finkel, Eli J., Michael I.... View Details
Keywords: Sean Silverthorne
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
consumer behavior, Ngwe and Chen analyzed sales data from Southeast Asian fashion retailer Zalora in the Philippines. Because the data included the company's startup period, encompassing more than two million orders from 2012 to 2016, the... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote, "Instead of trying to weed out new products, focus on View Details
- 21 Oct 2014
- First Look
First Look: October 21
literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the... View Details
Keywords: Sean Silverthorne
- 25 Apr 2017
- First Look
First Look at New Research, April 25
strategic intent. This book of cases provides real examples of these challenges. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52557 forthcoming Management Science If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at... View Details
Keywords: Sean Silverthorne
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded items grew, View Details
- 01 Dec 2015
- First Look
December 1, 2015
put flesh on the bones of independence, the USA and USSR were eager to offer aid and advice to promote their own models. The PRC, suffering the consequences of a century-long tangle with imperialism and decades of war coupled with the... View Details
Keywords: Sean Silverthorne
- 01 Dec 2020
- News
Karmic Kickstart
of those less fortunate pivots was pretty standard stuff: After a change in leadership, I was unceremoniously fired at the bank where I had been promoted just a few days earlier. After a year of frustration and effort I gave up on the... View Details
- 01 Jan 2008
- News
John Doerr, MBA 1976
earning engineering degrees at Rice University, Doerr came to HBS and learned, as he puts it, “to think and speak on my feet.” His education continued at chipmaker Intel, where he gained experience in managing people, marketing, and sales... View Details