Project Portfolio Management - Publications - Faculty & Research - Harvard Business School

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March 1996
Case

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington

Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details

Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry

January 2011
Supplement

Matrix Capital Management (B)

By: Malcolm P. Baker and David Lane

Ben Balbale, a partner at hedge fund Matrix Capital, must decide whether to exit their investment in Rovi Corporation, a company with a diverse portfolio of patents used primarily for digital interactive guides. Rovi's shares are up over 50% from the time Balbale... View Details

Keywords: Public Ownership; Cash Flow; Management Analysis, Tools, and Techniques; Investment Funds; Financial Strategy; Valuation; Partners and Partnerships; Markets; Performance Efficiency; Patents; Stock Shares; Decisions; Financial Services Industry

May 2020
Teaching Note

Shiseido: Reinvesting in Brand

Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details

Keywords: Brand Management; Marketing ROI; Brand Portfolio Strategy; Growth Strategy; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia

February 1992 (Revised February 1996)
Case

Jupiter Management Co.

The manager of a small company growth fund considers relative merits of investing in a company's convertible debt versus its common. View Details

Keywords: Asset Management; Investment Portfolio

April 1990 (Revised November 1992)
Case

Population Services International: The Social Marketing Project in Bangladesh (Abridged)

By: James E. Austin

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)

January 2011
Teaching Note

Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)

By: John A. Quelch and Heather Beckham

Teaching Note for 4249 View Details

Keywords: Project Management; Conflict Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Management; Leadership; Organizational Structure; Projects; Conflict and Resolution; Product Development

21 Nov 2013
News

Improving Management at Google

March 2006
Background Note

Managing Innovation in an Uncertain World: Course Overview Note

By: Alan D. MacCormack

The Harvard Business School Managing Innovation in an Uncertain World course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes multiple levels of analysis--from creating and executing... View Details

Keywords: Curriculum and Courses; Innovation and Management; Projects; Opportunities; Perspective; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Problems and Challenges; Managerial Roles

Teaching Interest

Product Management 101 & 102

By: Julia B. Austin

Julia previously taught Product Management 101 & 102 (PM 101/102). This is a two-semester project-based course that uses a learning-by-doing approach to build basic product management skills. Students evaluate user needs and specify functional requirements... View Details

27 Jan 2003
Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

with HBS Working Knowledge editor, Sean Silverthorne, Porter discusses the importance of cluster research and the value of the CMP. Silverthorne: How can data from the Cluster Mapping Project help corporations make better location... View Details

Keywords: by Sean Silverthorne

January 2011 (Revised January 2015)
Case

Matrix Capital Management (A)

By: Malcolm P. Baker and David Lane

Ben Balbale, a partner at hedge fund Matrix Capital, must decide whether to exit their investment in Rovi Corporation, a company with a diverse portfolio of patents used primarily for digital interactive guides. Rovi's shares are up over 50% from the time Balbale... View Details

Keywords: Forecasting and Prediction; Asset Management; Cash Flow; Stock Shares; Financial Markets; Investment Funds; Measurement and Metrics; Mathematical Methods; Strategy; Valuation; Financial Services Industry

October 2003
Case

Financing Biodiversity Conservation by the Global Conservation Fund

By: Mihir A. Desai and Julia Stevens

The Global Conservation Fund is an international nonprofit organization with a $100 million endowment and an exclusive focus on land preservation. The fund and its director must decide which projects to fund over the next year and what financing mechanism to use.... View Details

Keywords: Environmental Protection; Project Evaluation; Environmental Sustainability; Projects; Finance; Decision Making; Financial Instruments; Nonprofit Organizations

November 2019 (Revised February 2020)
Case

Hormel Foods

By: David E. Bell and Natalie Kindred

In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details

Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; China

August 2015 (Revised June 2019)
Case

Shonda Rhimes' ShondaLand

By: Anita Elberse and Henry McGee

In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge... View Details

Keywords: Entertainment; Television; Broadcasting; Creative Industries; Television Industry; Product Portfolio Management; Superstar; Talent Management; Television Entertainment; Media; Creativity; Marketing; Talent and Talent Management; Personal Development and Career; Media and Broadcasting Industry; United States

Research Summary

Overview

Associate Professor Yael Grushka-Cockayne's research and teaching activities focus on data science, forecasting, project management, and behavioral decision-making. View Details

Keywords: Data Science; Project Management; Forecasting; Behavior And Behavioral Decision Making

Article

Lessons From Hollywood: A New Approach To Funding R&D

By: Gary P. Pisano and Andrew W. Lo

Companies find it increasingly difficult to justify long-term, risky R&D investments—particularly in science-based fields such as biotechnology, advanced materials, and energy. We argue in this article that the traditional venture model has limits for such investments... View Details

Keywords: Financial Innovation; Financial Strategy; Project Management; R＆D; Start-up; Innovation Strategy; Business Model; Research and Development; Financial Management; Risk Management; Strategy

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September 2016 (Revised July 2017)
Supplement

Transferring Knowledge Between Projects at NASA JPL (B)

By: Dorothy Leonard and Christopher Myers

At the conclusion of the (A) case, Jennifer Trosper needed to decide whether or not to throw her support behind the training and outreach represented by the ROV-E program to build small rovers like the ones used on the surface of Mars by NASA JPL. The (B) case... View Details

Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Decision Making; Aerospace Industry; United States

March 2003
Background Note

Managing a Customer Relationship Over Time

By: Das Narayandas

Describes the different ways in which vendors can sell a portfolio of products to industrial customers. View Details

Keywords: Customer Relationship Management; Management; Marketing Strategy; Product Marketing; Networks; Sales; Manufacturing Industry

June 2023
Teaching Note

Graphic Packaging: Project Cowboy (A, B, C, & D)

By: Benjamin C. Esty and Scott Mayfield

Teaching Note for HBS Case Nos. 223-009, 223-066, 223-068, and 223-086. View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

July 2014
Article

Project Complexity and Systems Integration: Constructing the London 2012 Olympics and Paralympics Games

By: Andrew Davies and Ian Mackenzie

Our study of the London Olympics 2012 construction programme showed that systems integration is one of the major challenges involved in delivery of a complex "system of systems"—or array—project. Organizations cope with complexity by decomposing a project into... View Details

Keywords: Integration; Construction; Complexity; Sports; Projects; Construction Industry; Sports Industry; London

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