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  • All HBS Web  (5,237)
    • People  (7)
    • News  (633)
    • Research  (4,082)
    • Events  (13)
    • Multimedia  (7)
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Show Results For

  • All HBS Web  (5,237)
    • People  (7)
    • News  (633)
    • Research  (4,082)
    • Events  (13)
    • Multimedia  (7)
  • Faculty Publications  (2,880)
← Page 13 of 5,237 Results →
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details
Keywords: by Dina Gerdeman
  • September 1998 (Revised April 2002)
  • Case

ECM Group: Improving Global Marketing Productivity

Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details
Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry
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Arnold, David J. "ECM Group: Improving Global Marketing Productivity." Harvard Business School Case 599-055, September 1998. (Revised April 2002.)
  • 2003
  • Case

Capston-White's Document Management and Production Services

By: Vijay Govindarajan, Chris Trimble and Julie Lang
The development of multi-function devices that could copy, print, fax, and scan created a convergence in the markets for these devices. Copiers and printers had previously been purchased and managed in very different manners by large organizations. Facing an uncertain... View Details
Keywords: Technological Innovation; Innovation Strategy; Service Delivery; Service Industry
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Govindarajan, Vijay, Chris Trimble, and Julie Lang. "Capston-White's Document Management and Production Services." 2003. (Case No. 2-0017.)
  • 19 Jul 2023
  • News

How to Effectively Market Green Products

  • July 1986 (Revised October 1987)
  • Case

Ampex Corp.: Product Matrix Engineering (Revised)

By: Steven C. Wheelwright
Keywords: Competition; Quality; Management; Electronics Industry
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Wheelwright, Steven C. "Ampex Corp.: Product Matrix Engineering (Revised)." Harvard Business School Case 687-002, July 1986. (Revised October 1987.)
  • Teaching Interest

MBA Elective Curriculum: Investment Strategies

By: Malcolm P. Baker

This is a CORE course for students pursuing careers in finance. Thus, students interested in pursuing careers in mutual funds, hedge funds, pension funds, endowments, wealth management, financial consulting, marketing and client service, sales and trading,... View Details

  • 23 Nov 1999
  • Research & Ideas

What’s Your Strategy for Managing Knowledge?

is not the only way consultants in firms like Ernst & Young and Andersen Consulting share knowledge — they talk with one another, of course. What is striking, however, is the degree of emphasis they place on the codification strategy. By contrast, View Details
Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting
  • July 1998 (Revised April 2001)
  • Case

Bank of Ireland (BOI): Internet Strategy

Conor O'Toole, Internet business executive, must consider how to take the Bank of Ireland on-line. The bank, and Ireland, and most of continental Europe, lagedlagged behind the United States in adopting Internet techologytechnology. O'Toole wondered how he should... View Details
Keywords: Organizational Change and Adaptation; Leading Change; Internet; Banks and Banking; Banking Industry; Republic of Ireland
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Sviokla, John J., and Michael Quinn. "Bank of Ireland (BOI): Internet Strategy." Harvard Business School Case 399-012, July 1998. (Revised April 2001.)
  • October 1988 (Revised November 1988)
  • Case

Du Pont: Biotechnology in Agricultural Products

By: Ray A. Goldberg
Keywords: Competitive Strategy; Biotechnology Industry; Agriculture and Agribusiness Industry
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Goldberg, Ray A. "Du Pont: Biotechnology in Agricultural Products." Harvard Business School Case 589-058, October 1988. (Revised November 1988.)
  • 22 Jul 2024
  • News

Effective Healthcare Product Management Strategies, Sorted

  • Web

Strategy Curriculum - Faculty & Research

Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Strategy The objective of this course is to help students develop the skills... View Details
  • May 1989 (Revised June 1990)
  • Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details
Keywords: Marketing Strategy; Auto Industry
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Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (B)." Harvard Business School Supplement 589-057, May 1989. (Revised June 1990.)
  • January 1996 (Revised March 1998)
  • Case

Linking Strategy and Innovation: Materials Technology Corporation

By: Clayton M. Christensen
Materials Technology Corp. (MTC), a high-tech materials company, is struggling in its development portfolio and to achieve a better record of delivering new products on time. View Details
Keywords: Technology; Innovation and Invention; Business Strategy; Time Management; Product; Production; Manufacturing Industry; Chemical Industry; Technology Industry; United States
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Christensen, Clayton M. "Linking Strategy and Innovation: Materials Technology Corporation." Harvard Business School Case 696-082, January 1996. (Revised March 1998.)
  • 03 Feb 2014
  • News

Gates Seen Taking Bigger Products Role at Microsoft

  • August 1, 2015
  • Article

New Product Development Flexibility in a Competitive Environment

By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
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Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
  • November – December 2011
  • Article

Competitive Strategy for Open Source Software

By: Vineet Kumar, Brett Gordon and Kannan Srinivasan
Commercial open source software (COSS) products-privately developed software based on publicly available source code-represent a rapidly growing, multibillion-dollar market. A unique aspect of competition in the COSS market is that many open source licenses require... View Details
Keywords: Applications and Software; Competitive Strategy; Product Development; Growth and Development; Markets; Motivation and Incentives; Quality; Policy; Perspective; Profit; Open Source Distribution; Emerging Markets
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Kumar, Vineet, Brett Gordon, and Kannan Srinivasan. "Competitive Strategy for Open Source Software." Marketing Science 30, no. 6 (November–December 2011): 1066–1078.
  • August 2013 (Revised November 2013)
  • Case

Ford vs. GM: The Evolution of Mass Production (A)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan
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Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (A)." Harvard Business School Case 614-010, August 2013. (Revised November 2013.)
  • September 2012 (Revised April 2013)
  • Case

Digital Microscopy at Carl Zeiss: Managing Disruption

By: Willy Shih
Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details
Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany
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Shih, Willy. "Digital Microscopy at Carl Zeiss: Managing Disruption." Harvard Business School Case 613-039, September 2012. (Revised April 2013.)
  • May 1997
  • Teaching Note

Managing Product Development: Matching Technology with Context, Instructor's Note

By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details
Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques
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Iansiti, Marco. "Managing Product Development: Matching Technology with Context, Instructor's Note." Harvard Business School Teaching Note 697-103, May 1997.
  • March–April 2013
  • Article

Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty

By: Elie Ofek and Ozge Turut
A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter... View Details
Keywords: Risk and Uncertainty; Announcements; Competition; Product Launch; Product Development
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Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355.
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