Product Features - Publications - Faculty & Research

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Negotiation, Organizations & Markets - Faculty & Research

choose from and/or by adding pre-packaged muesli options). However, would making changes to mymuesli’s product strategy put the startup’s customization core competency at risk? 2025 Article Emotion Regulation Contagion Drives Reduction in... View Details

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

way of leaving an impression. “A strong ending can have a big impact on people’s evaluations when they look back on an experience,” says De Freitas, coauthor of the working paper “Summarizing the Mental Customer Journey.” “We ended up confirming that not all View Details

Keywords: by Michael Blanding; Entertainment & Recreation

09 Dec 2002
Research & Ideas

Unilever—A Case Study

organizational complexity was compounded by Unilever's wide portfolio of products and by the changes in these products over time. Edible fats, such as margarine, and soap and detergents were the historical... View Details

Keywords: by Geoffrey Jones; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

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Finance - Faculty & Research

acquisition. Ping’s strong fundamentals made the opportunity appealing: the company operated in a high-growth market, generated the majority of its revenues from subscription-based services, and demonstrated significant growth in its View Details

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Named Fellowship Funds - Alumni

Giving Named Fellowship Funds Giving Named Fellowship Funds Making HBS Accessible Over the years, HBS alumni, friends of the School, and organizations have established more than 750 funds that support learners across all of HBS’s educational programs. This page View Details

23 Sep 2020
Blog Post

Jo Tan (MBA 2021) Draws on Experience

Josephine (Jo) Tan (MBA 2021) always starts with a pencil sketch, a light grey roadmap of where things are going. Then bold black ink makes it permanent and watercolor paint gives it life. Recently she has added a step—bringing the almost finished View Details

23 Jul 2001
Research & Ideas

Sam Walton: Great From the Start

Brothers, he did not sell his products at prevailing prices. Instead, he discounted his merchandise, passing the savings he achieved on to the consumer, and made his profit on volume rather than on margin. "Simple enough," as... View Details

Keywords: by Richard S. Tedlow; Retail

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

people ages 2 through 59, with some 98 percent of accidents tied to human error. And accidents cost $340 billion, or 1.6 percent, of US Gross Domestic Product in 2023, according to the US National Highway Traffic Safety Administration.... View Details

Keywords: by Rachel Layne; Transportation; Auto

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ハーバード - Global

non-membership service, the NP Atobarai product has given Japanese consumers an alternative to paying with their credit cards when using ecommerce (EC) websites. Despite having strong adoption and industry low delinquency rates, NP is... View Details

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South Asia - Global

featured Nisaba Godrej (MBA 2006) in a recent episode of its webinar, Alumni on Air. Ms. Godrej, Executive Chairperson of Godrej Consumer Products Ltd., shared her remarkable journey during the insightful... View Details

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Middle East & North Africa - Global

Director of Qalaa Holdings, shared his experiences during and after HBS and offered valuable insights on scholarships. The session also featured a panel discussion and Q&A with alumni and a current student, who shared their perspectives... View Details

12 Sep 2023
Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

How can financial planners expand their businesses as their core population ages and young investors flirt with novel financial products like cryptocurrency? The most profitable path forward is to follow the very advice they often give... View Details

Keywords: by Ben Rand; Financial Services

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Behavioral Finance & Financial Stability

Adi Sunderam AUG 2021 What are the determinants of value creation in U.S. commercial banks? The authors develop novel measures of banks’ productivities at collecting deposits and making loans. They find that deposit View Details

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown. “Airbnb maintained a culture of testing many... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

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Africa - Global

Casadesus-Masanell in Johannesburg The HBS Club of South Africa, in collaboration with HBS Executive Education and GIBS, recently hosted a successful networking event featuring a talk by Professor Ramon Casadesus-Masanell . The event... View Details

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Organizational Behavior - Faculty & Research

Information featured in The New Yorker Kodak's Old-School Response to Disruption By: Ryan Raffaelli More Information HBS Working Knowledge CEOs and Coaches How Important is Organizational 'Fit'? By: Boris Groysberg & Abhijit Naik How big... View Details

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Japan - Global

the Age of AI by HBS Professor Raffaella Sadun The Japan Research Center, in collaboration with Academyhills , hosted an in-person event featuring Professor Raffaella Sadun . During the event, Professor Sadun delved into the emerging... View Details

25 Jan 2011
First Look

First Look: Jan. 25

http://www.remote-sensing.routledge.com/books/details/9780805862911/ The Social Utility of Feature Creep Authors:Debora V. Thompson and Michael I. Norton Publication:Journal of Marketing Research (forthcoming) Abstract Previous research... View Details

Keywords: Sean Silverthorne

04 Apr 2019
Blog Post

Finding Your Creative Outlet on Campus

HBS podcast designed to take an in-depth look at various people in the MBA community. Early in the year, I was interviewed for an episode about creatives on campus. A few weeks later, I decided to get involved as the podcast’s Marketing Director. As a fiction writer... View Details

26 Feb 2008
First Look

First Look: February 26, 2008

literature that suggests firms reduce marketing expenditures in order to boost reported earnings, we find that soup manufacturers roughly double the frequency of all marketing promotions (price discounts, feature advertisements, and aisle... View Details

Keywords: Martha Lagace

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