Product Features - Publications - Faculty & Research

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

way of leaving an impression. “A strong ending can have a big impact on people’s evaluations when they look back on an experience,” says De Freitas, coauthor of the working paper “Summarizing the Mental Customer Journey.” “We ended up confirming that not all View Details

Keywords: by Michael Blanding; Entertainment & Recreation

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Middle East & North Africa - Global

experiences during and after HBS and offered valuable insights on scholarships. The session also featured a panel discussion and Q&A with alumni and a current student, who shared their perspectives on the MBA journey. The evening... View Details

23 Sep 2020
Blog Post

Jo Tan (MBA 2021) Draws on Experience

Josephine (Jo) Tan (MBA 2021) always starts with a pencil sketch, a light grey roadmap of where things are going. Then bold black ink makes it permanent and watercolor paint gives it life. Recently she has added a step—bringing the almost finished View Details

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown. “Airbnb maintained a culture of testing many... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

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FAQs - Alumni

Fitness Center in Shad Hall is open Friday 6:00 a.m. – 8:00 p.m. and Saturday 10:00 a.m. – 8:00 p.m. Are presentations recorded? Are slides made available? Some of the Featured sessions that take place in Klarman are recorded and... View Details

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Behavioral Finance & Financial Stability

Adi Sunderam AUG 2021 What are the determinants of value creation in U.S. commercial banks? The authors develop novel measures of banks’ productivities at collecting deposits and making loans. They find that deposit View Details

23 Jul 2001
Research & Ideas

Sam Walton: Great From the Start

Brothers, he did not sell his products at prevailing prices. Instead, he discounted his merchandise, passing the savings he achieved on to the consumer, and made his profit on volume rather than on margin. "Simple enough," as... View Details

Keywords: by Richard S. Tedlow; Retail

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Asia Pacific - Global

Conference 2025 On February 22, 2025, the HBS Alumni Club of Hong Kong (HBSAHK) celebrated its 45th anniversary with the 9th Signature Conference at Cloud 39, The Henderson. Centered on “Leadership in an Era of Change”, the event featured... View Details

13 May 2014
First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality... View Details

Keywords: Sean Silverthorne

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ハーバード - Global

Launched in 2002 as non-membership service, the NP Atobarai product has given Japanese consumers an alternative to paying with their credit cards when using ecommerce (EC) websites. Despite having strong adoption and industry low... View Details

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Negotiation, Organizations & Markets - Faculty & Research

first 12 months after their account activation and who did not separate from employment during this period, 96% still had a balance greater than £1 and 87% received an automatic payroll contribution in month 12. However, product take-up... View Details

12 Sep 2023
Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

How can financial planners expand their businesses as their core population ages and young investors flirt with novel financial products like cryptocurrency? The most profitable path forward is to follow the very advice they often give... View Details

Keywords: by Ben Rand; Financial Services

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Organizational Behavior - Faculty & Research

Information featured in The New Yorker Kodak's Old-School Response to Disruption By: Ryan Raffaelli More Information HBS Working Knowledge CEOs and Coaches How Important is Organizational 'Fit'? By: Boris Groysberg & Abhijit Naik How big... View Details

25 Jan 2011
First Look

First Look: Jan. 25

http://www.remote-sensing.routledge.com/books/details/9780805862911/ The Social Utility of Feature Creep Authors:Debora V. Thompson and Michael I. Norton Publication:Journal of Marketing Research (forthcoming) Abstract Previous research... View Details

Keywords: Sean Silverthorne

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Research - Managing the Future of Work

Research Research Featured Reports The Partnership Imperative: Community Colleges, Employers, & America’s Chronic Skills Gap By: Joseph B. Fuller & Manjari Raman Healthy Outcomes: How employers' support for employees with caregiving... View Details

04 Oct 2010
Research & Ideas

Introverts: The Best Leaders for Proactive Employees

stereotypes of great leaders. "Many people associate extraversion with action, assertiveness and dominance—characteristics that people believe to be necessary to be effective leaders," Gino says. "The features that define... View Details

Keywords: by Carmen Nobel

04 Apr 2019
Blog Post

Finding Your Creative Outlet on Campus

HBS podcast designed to take an in-depth look at various people in the MBA community. Early in the year, I was interviewed for an episode about creatives on campus. A few weeks later, I decided to get involved as the podcast’s Marketing Director. As a fiction writer... View Details

29 Feb 2000
Research & Ideas

Whence IT Value?

During the past few years inventory turns among U.S. manufacturers have climbed steadily, and it appears as if productivity has improved nicely. One explanation for these happy trends is that the massive investments we've been making in... View Details

Keywords: by Andrew McAfee

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather than the other way around.... View Details

Keywords: by Julia Hanna; Publishing; Advertising

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Europe - Global

Case Featured on Cold Call What does it take for a legendary brand like Porsche to stay ahead in a rapidly evolving auto industry? In this Cold Call episode, Harvard Business School Professor Stefan Thomke dives into the strategy and... View Details

Publications