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Show Results For
- All HBS Web
(1,040)
- People (3)
- News (283)
- Research (566)
- Events (6)
- Multimedia (2)
- Faculty Publications (161)
- 26 Jun 2023
- Research & Ideas
Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks
way of leaving an impression. “A strong ending can have a big impact on people’s evaluations when they look back on an experience,” says De Freitas, coauthor of the working paper “Summarizing the Mental Customer Journey.” “We ended up confirming that not all View Details
- Web
Middle East & North Africa - Global
experiences during and after HBS and offered valuable insights on scholarships. The session also featured a panel discussion and Q&A with alumni and a current student, who shared their perspectives on the MBA journey. The evening... View Details
- 23 Sep 2020
- Blog Post
Jo Tan (MBA 2021) Draws on Experience
Josephine (Jo) Tan (MBA 2021) always starts with a pencil sketch, a light grey roadmap of where things are going. Then bold black ink makes it permanent and watercolor paint gives it life. Recently she has added a step—bringing the almost finished View Details
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown. “Airbnb maintained a culture of testing many... View Details
- Web
FAQs - Alumni
Fitness Center in Shad Hall is open Friday 6:00 a.m. – 8:00 p.m. and Saturday 10:00 a.m. – 8:00 p.m. Are presentations recorded? Are slides made available? Some of the Featured sessions that take place in Klarman are recorded and... View Details
- Web
Behavioral Finance & Financial Stability
Adi Sunderam AUG 2021 What are the determinants of value creation in U.S. commercial banks? The authors develop novel measures of banks’ productivities at collecting deposits and making loans. They find that deposit View Details
- 23 Jul 2001
- Research & Ideas
Sam Walton: Great From the Start
Brothers, he did not sell his products at prevailing prices. Instead, he discounted his merchandise, passing the savings he achieved on to the consumer, and made his profit on volume rather than on margin. "Simple enough," as... View Details
- Web
Asia Pacific - Global
Conference 2025 On February 22, 2025, the HBS Alumni Club of Hong Kong (HBSAHK) celebrated its 45th anniversary with the 9th Signature Conference at Cloud 39, The Henderson. Centered on “Leadership in an Era of Change”, the event featured... View Details
- 13 May 2014
- First Look
First Look: May 13
"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality... View Details
Keywords: Sean Silverthorne
- Web
ハーバード - Global
Launched in 2002 as non-membership service, the NP Atobarai product has given Japanese consumers an alternative to paying with their credit cards when using ecommerce (EC) websites. Despite having strong adoption and industry low... View Details
- Web
Negotiation, Organizations & Markets - Faculty & Research
first 12 months after their account activation and who did not separate from employment during this period, 96% still had a balance greater than £1 and 87% received an automatic payroll contribution in month 12. However, product take-up... View Details
- 12 Sep 2023
- Research & Ideas
How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify
How can financial planners expand their businesses as their core population ages and young investors flirt with novel financial products like cryptocurrency? The most profitable path forward is to follow the very advice they often give... View Details
- Web
Organizational Behavior - Faculty & Research
Information featured in The New Yorker Kodak's Old-School Response to Disruption By: Ryan Raffaelli More Information HBS Working Knowledge CEOs and Coaches How Important is Organizational 'Fit'? By: Boris Groysberg & Abhijit Naik How big... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
http://www.remote-sensing.routledge.com/books/details/9780805862911/ The Social Utility of Feature Creep Authors:Debora V. Thompson and Michael I. Norton Publication:Journal of Marketing Research (forthcoming) Abstract Previous research... View Details
Keywords: Sean Silverthorne
- Web
Research - Managing the Future of Work
Research Research Featured Reports The Partnership Imperative: Community Colleges, Employers, & America’s Chronic Skills Gap By: Joseph B. Fuller & Manjari Raman Healthy Outcomes: How employers' support for employees with caregiving... View Details
- 04 Oct 2010
- Research & Ideas
Introverts: The Best Leaders for Proactive Employees
stereotypes of great leaders. "Many people associate extraversion with action, assertiveness and dominance—characteristics that people believe to be necessary to be effective leaders," Gino says. "The features that define... View Details
Keywords: by Carmen Nobel
- 04 Apr 2019
- Blog Post
Finding Your Creative Outlet on Campus
HBS podcast designed to take an in-depth look at various people in the MBA community. Early in the year, I was interviewed for an episode about creatives on campus. A few weeks later, I decided to get involved as the podcast’s Marketing Director. As a fiction writer... View Details
- 29 Feb 2000
- Research & Ideas
Whence IT Value?
During the past few years inventory turns among U.S. manufacturers have climbed steadily, and it appears as if productivity has improved nicely. One explanation for these happy trends is that the massive investments we've been making in... View Details
Keywords: by Andrew McAfee
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather than the other way around.... View Details
- Web
Europe - Global
Case Featured on Cold Call What does it take for a legendary brand like Porsche to stay ahead in a rapidly evolving auto industry? In this Cold Call episode, Harvard Business School Professor Stefan Thomke dives into the strategy and... View Details