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  • All HBS Web  (594)
    • News  (99)
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    • Multimedia  (1)
  • Faculty Publications  (120)
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  • January 2023
  • Case

Kavnia Coffee

By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta and Jiyoon Han
Case on a coffee hardware startup where a series of experiments and pivots led founder to conclude that the venture was no longer viable. View Details
Keywords: Entrepreneurship; Operations; Business Startups; Failure; Business Exit or Shutdown; Consumer Products Industry; Consumer Products Industry; United States
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Hyde, Lindsay N., Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta, and Jiyoon Han. "Kavnia Coffee." Harvard Business School Case 823-007, January 2023.
  • 09 Feb 2018
  • Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

experts to weigh in on 2018’s top spots.   Jill Avery Senior Lecturer of Business Administration 2017 was a somber and contentious year for the United States. So it came as no surprise on Super Bowl Sunday to see marketers compile a laundry list of American anxieties... View Details
Keywords: Re: Multiple Faculty; Telecommunications
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number... View Details
Keywords: by Working Knowledge editors
  • 09 Dec 2014
  • First Look

First Look: December 9

  Publications December 2014 Academy of Management Journal Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises By: Battilana, Julie, Metin Sengul, Anne-claire Pache, and Jacob Model... View Details
Keywords: Sean Silverthorne
  • August 2021
  • Teaching Note

IBM Watson at MD Anderson Cancer Center

By: Shane Greenstein and Mel Martin
Teaching Note for HBS Case No. 621-022. View Details
Keywords: Decision Making; Technological Innovation; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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Greenstein, Shane, and Mel Martin. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Teaching Note 622-020, August 2021.
  • September 2001 (Revised May 2006)
  • Case

Webvan

Examines Webvan's operations and the processes by which it delivers groceries that were ordered from the Internet to customers' homes. Recounts Webvan's history from founding through early 2001 and concentrates on the unique approaches to warehousing, delivery,... View Details
Keywords: Business Model; Failure; Business Startups; Consumer Products Industry; Consumer Products Industry
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McAfee, Andrew P., and Mona Ashiya. "Webvan." Harvard Business School Case 602-037, September 2001. (Revised May 2006.)
  • 01 May 2000
  • What Do You Think?

Can You Hard-Wire Performance?

Summing Up Hard-wiring Performance Is Great In Concept...but.... The responses to the concept of promising and delivering results rather than selling products or services are in, and you've agreed that hard-wiring performance is a winning... View Details
Keywords: by James Heskett
  • 07 Oct 2019
  • Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall View Details
Keywords: by Sean Silverthorne; Retail; Air Transportation
  • 01 Oct 2001
  • What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

the new market leaders." Even if many things have to happen before fundamental organizational changes occur, it still leaves us with questions: Is this kind of change worth pursuing? If so, what changes in information technology and policies of disseminating its... View Details
Keywords: by James Heskett
  • 27 Jan 2015
  • First Look

First Look: January 27

that agents experience reduced demand for service failures due to stockouts, but not for service failures due to network downtime, suggesting that consumers differentially ascribe responsibility for service... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2001
  • Research & Ideas

The Essentials for Enlightened Experimentation

R&D systems for performing experiments that will generate the information needed to develop and refine products quickly. The challenges are managerial as well as technical: Organize For Rapid Experimentation Examine and, if necessary,... View Details
Keywords: by Stefan Thomke
  • 20 Jan 2009
  • Research & Ideas

Risky Business with Structured Finance

this product was so superior to other channels of financing. We also started hearing the phrase, 'These structures create yield out of thin air.' It implies magic, or a violation of a very standard notion in finance, a Modigliani-Miller... View Details
Keywords: by Julia Hanna; Banking; Financial Services
  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business... View Details
Keywords: by Julie Jette
  • 29 Mar 2011
  • First Look

First Look: March 29

for Learning from Failure Author:Amy C. Edmondson Publication:Harvard Business Review 89, no. 4 (April 2011) An abstract is unavailable at this time. Read the paper: http://hbr.org/2011/04/strategies-for-learning-from-failure/ar/1 Give... View Details
Keywords: Sean Silverthorne
  • January 2023
  • Case

Proday: Calling the Right Play

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
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Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
  • 10 May 2017
  • Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

round of funding. They found that failure rates increased after the introduction of cloud computing in 2006, implying that although money was being spread to more firms, many of them were failing before they received a second round of... View Details
Keywords: by Michael Blanding; Banking; Financial Services; Information Technology
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

Harvard Business School Case 717-403 Videojet In 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high-tech printer just launched in the... View Details
Keywords: Carmen Nobel
  • 2017
  • Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
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Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

us look at profiles of others, without actually letting these people know that their content was viewed." With a better understanding of why we love social media platforms so much, Piskorski wanted to learn how companies that sell View Details
Keywords: by Carmen Nobel
  • 13 Oct 2003
  • Research & Ideas

How to Pick Managers for Disruptive Growth

managers can succeed for reasons not of their own making—and we often learn far more from our failures than our successes. Failure and bouncing back from failure can be... View Details
Keywords: by Michael Raynor
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