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Show Results For
- All HBS Web
(561)
- News (68)
- Research (418)
- Events (8)
- Multimedia (1)
- Faculty Publications (157)
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- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54665 forthcoming R&D Management An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India By: Gupta, Budhaditya, and Stefan... View Details
Keywords: Dina Gerdeman
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
tough challenge. As the tools get better and cheaper, it’s not enough to just crank out products with them. You have to add value in other ways, maybe with differentiating software or wrap-around services,... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
infrequently or because there is low perceived differentiation among the options. Think about all of Dupont's ingredient brands for clothing, from Rayon through Lycra. 4. The final products are complex,... View Details
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
marketplace? A: The Codecademy team focused on a superior product experience for their customers. This focus on product experience and design is a critical element for companies trying to View Details
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
company's stakeholders. Efforts are focused on a single, global corporate brand rather than individual product brands. The payback on marketing expenditures is measured rigorously to the satisfaction of the hard-nosed engineers and... View Details
- 21 Jun 2011
- First Look
First Look: June 21
by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science... View Details
Keywords: Sean Silverthorne
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
reasons, there's considerably less differentiation across products and services than in the past. One way the companies can compete in this harsh environment is to provide better customer service by... View Details
Keywords: by Sarah Jane Johnston
- 11 Jun 2013
- First Look
First Look: June 11
on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making processes. This paper explores how... View Details
Keywords: Carmen Nobel
- 08 Apr 2014
- First Look
First Look: April 8
current users of core products is introduced: "brand immigrants" who claim to be part of the in-group of core users of the brand and "brand tourists" who do not claim any membership status to the brand community. A... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
other firms around the world improve in competitiveness and quality, at what point are customers no longer going to be willing to pay a premium for higher-quality goods? The quality differential will also probably shrink over time in... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
improve their automated product recommendations. These recommendations are often presented as ''inspired by your browsing history'' or ''recommended for you,'' and help consumers discover new products or... View Details
- 18 Jul 2018
- Research & Ideas
No More General Tso's? A Threat to 'Knowledge Recombination'
have been filed in the US patent system,” Choudhury says. “If you look at the way knowledge gets subsequently recombined, then that knowledge production becomes much bigger than the initial transfer.” Choudhury has long been investigating... View Details
- 14 May 2013
- First Look
First Look: May 14
favored destinations. Using a quasi-experiment to control for search intent, we identify and measure the impact of a search engine's exclusive award of preferential placement to its own service. We find that Google's differential... View Details
Keywords: Sean Silverthorne
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
products once on the market. Longer term, the United States will clearly only become more diverse, with highly differentiated expectations for products and dissimilar... View Details
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
scale economies, entry barriers, and the ability to differentiate products matter in every industry, the weight of their importance varies from place to place. An attractive industry in your home market may... View Details
- 03 Oct 2006
- First Look
First Look: October 3, 2006
Working PapersRacial Diversity Initiatives in Professional Service Firms: What Factors Differentiate Successful from Unsuccessful Initiatives? Authors:Modupe Akinola and David A. Thomas Abstract Diversity continues to be a key focus for... View Details
Keywords: Sean Silverthorne
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
venture had gained by operating in multiple countries and spreading its talent across the locations. He then asked when does a global startup become more than the sum of its parts. As an example, the company's operations in contiguous countries had greatly boosted its... View Details
- 01 Mar 2011
- First Look
First Look: March 1
situational or strategic, emotional or contextual. The point is not to choose one over the other but to learn to move across a continuum of perspectives. Read the paper: http://hbr.org/2011/03/managing-yourself-zoom-in-zoom-out/ar/1 'Bricks and Clicks': The Impact of... View Details
Keywords: Sean Silverthorne